Trends we spotted | Week 15
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
- The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
- Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
- Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
- Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
- Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
- The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
- SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
- And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
- As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
- Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.
Enjoy reading!
Salsa Shop opens flagship store in Amsterdam
Salsa Shop opened its largest and most ambitious location to date in Amsterdam’s Reguliersbreestraat at the end of March. The Mexican fast-casual chain’s flagship store ventures into one of Amsterdam’s busiest restaurant streets as a Dutch company. Salsa Shop’s new location covers 240 square meters and can accommodate 90 guests. This is not only the largest location to date, but also the first to introduce a new operational system. For the first time, two separate ‘make lines’ will be put into operation – one for orders at the counter and one for kiosk orders. This will further optimize the flow. In addition, the flagship store will introduce a grab & go, where pre-packed dishes such as burritos and salads can be taken away immediately. This makes it even easier to enjoy the fresh, Mexican cuisine on the go. The rebranding in new colours has also been applied here.
The opening of the flagship store (their 17th branch in the Netherlands) is a strategic move for Salsa Shop’s future. The chain’s ambition is to eventually become the largest Mexican fast-casual formula on continental Europe. More information on their website, link in title.
SPROOMZ | New name and international ambition for mushroom producer Oakfield
In December 2023, Oakfield was acquired by Yukiguni Maitake*, a premium, listed mushroom producer from Japan with more than 40 years of experience in the mushroom sector. Under the new name SPROOMZ, one of the leading companies in the Dutch mushroom sector is intensifying its cultivation of exotic mushrooms. All operations remain concentrated in Stramproy, Limburg. On Instagram to be found as Sproomz Fresh Mushrooms. More information on their website, link in the title.
* Yukiguni Maitake will change its name in April 2025 to Yukiguni Factory.
Handwritten Collection opens new hotels in Amsterdam and Rotterdam
Handwritten Collection, a collection of carefully curated hotels launched in 2023, is further expanding its presence in Europe. More than 10 new hotels will open in the coming months, including new addresses in both Amsterdam and Rotterdam.
With an authentic, intimate and stylish approach, Handwritten Collection (part of Accor) embodies the essence of elegant and welcoming hotels, reflecting the unique character of their hosts. Already represented in popular destinations such as Paris, Krakow, San Francisco, Sydney and Singapore, the brand is now taking the next step in the Netherlands with the opening of the Grand Canal Boutique Hotel Amsterdam – Handwritten Collection and the Le Marin Boutique Hotel Rotterdam – Handwritten Collection. These will be the second and third Handwritten Collection hotels in the Netherlands, following the opening of Hotel Ter Zand in Burgh-Haamstede last year. More information on their website, link in title.
Duke’s Mayonnaise teams up with chef Mason Hereford | Launching limited-edition kitchen tools
Great idea for other restaurants for Easter next year? Chef Mason Hereford – best known as the genius behind the beloved New Orlean’s sandwich joint Turkey and the Wolf – is bringing his love of Duke’s Mayo to home kitchens everywhere with the launch of their limited-edition kitchen tools. The two-piece collection that launched recently includes a Duke’s Mayo and Turkey and the Wolf co-branded deviled egg tray and mayo spatula, just in time for the upcoming Easter holiday and spring/summer entertaining. More details in their press release, link in the title!
Subway® teams up with Doritos® for another unexpected footlong innovation
Two legendary brands – Subway and Doritos® – are coming together for the most iconic collaboration of the year: Doritos® Footlong Nachos. Available in the US for a limited time while supplies last, this new snack brings together the classic crunch of Doritos® chips and the fresh, bold flavours of Subway’s beloved sandwiches. More details in their press release, link in the title.
Ready for Easter | Hedonism Wines creates an eggcelent Easter display
Hedonism Wines in London created a lovely display for Easter – wishing passerby an eggcelent day! And they invited them to leave a message for the Easter bunny! Spotted on the Instagram account of Samual | London & UK Travel. Are we going to spot more decorations like this for Easter? With our Dutch tulips it mustn’t be hard to create a likewise ambiance.
Dit bericht op Instagram bekijken
The Big Egg Hunt comes to Canary Wharf this Easter
This Easter, Canary Wharf joins in the fun of The Big Egg Hunt 2025, a free art trail organised by conservation charity Elephant Family. Renowned artists, designers, and architects are transforming London into an urban safari, with 18 giant eggs to be discovered at Canary Wharf. Elephant Family has partnered with Clarence Court for The Big Egg Hunt 2025, bringing over 100 uniquely designed, two–foot-tall egg sculptures to London. The free, family-friendly art trail will be in place from 24 March to 27 April, raising vital funds for Elephant Family’s conservation efforts.
Dit bericht op Instagram bekijken
Berry Espresso by Di Pacci Coffee Company
Although we love a great espresso without anything added to the taste, we are curious about this berry espresso by Di Pacci Coffee Company. Their Instagram post on how to make a berry espresso went viral!
Dit bericht op Instagram bekijken
Sproud launched ‘Barista ZERO’
Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market, a sugar-free milk alternative designed to deliver exceptional taste and performance for baristas.
Sproud first announced ‘Barista ZERO’ at the European Coffee Symposium in Berlin in November 2024. Sproud introduced its new ‘Barista ZERO’ to the Dutch market at the Amsterdam Coffee Festival on April 3-5, 2025. About the new ‘Barista ZERO’: it has a neutral taste; high protein content; zero sugar; low carbon footprint; free from major allergens and the company is ISO 26000 certified.
Already trusted by Joe & The Juice and leading coffee shops worldwide, Sproud has become the go-to plant-based choice for professional baristas. With Barista ZERO, Sproud raises the bar further by offering long-lasting microfoam perfect for latte art, making it an ideal option for cafés, restaurants, and home baristas. More details on their website, link in the title.
Inauguration ceremony of the Mandarin Oriental Lutetia on the left bank in Paris
As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris. As the only Palace hotel on the Left Bank, this celebrated landmark now joins Mandarin Oriental, further enhancing the Group’s presence in the French capital with an exceptional hospitality experience on both sides of the Seine. Mandarin Oriental embraces the soul of Lutetia, preserving its rich heritage while elevating the guest experience with its legendary service and expertise, shaped by its dual-Asian roots. More details in their press release, link in the title.
Family Style Food Festival in NYC | Food, Streetwear and entertainment
Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a heavy hitting, curated lineup of the best chefs, restaurants, brands and entertainment will make its highly anticipated debut in New York City on Saturday, May 17 at Industry City in Brooklyn. More details in their press release, link in the title. Sounds like a combination of a food festival and streetwear catwalk / shops. You can buy tickets on their website.
