The Museum of Candy | Opening this summer in NY City
The Museum of Candy in New York City will feature the largest selection of candy in the world for museum patrons to photograph, study and most importantly EAT! Opening by the team behind the international phenomenon, Sugar Factory, the first of three planned museums will feature a 30,000-square-foot candy wonderland in the heart of the city.
The Museum of Candy
The 30,000-square-foot museum will have over 15 candy-themed experiential rooms, the world’s first dessert marketplace, a full-service restaurant and an outdoor Sugar Factory café. Visitors will find more than hundreds of memorable moments throughout the museum including the world’s most impressive candy-adorned unicorn, the world’s largest gummy bear and other interactive installations.
“Sweets, treats and fun! The idea to create a Museum of Candy originated from the imagination of my inquisitive children and my own personal dreams about a magical candy land,” says Sugar Factory Founder Charissa Davidovici. “We also drew inspiration from all of our guests at Sugar Factory taking pictures at our life-size Candy Dot wall and with our over-the-top food and drinks. New York City is the perfect location to open our first museum, it’s the epicenter of entertainment – we can’t wait to share this concept worldwide.”
Drawing inspiration from the vibrant, playful atmosphere found at Sugar Factory retail stores around the world, the Museum of Candy will be a place for people young at heart. Playing on the infamous 1983 nightclub’s layout, the Museum of Candy will utilize a winding staircase to emphasize the imaginative candy installation and feature surprises around every corner. From floor to ceiling, guests will be overwhelmed with joy from the edible candy murals, live art installations from local artists and whimsical musical performances. The museum will also offer special party packages with over-the-top private experiences for those looking to have an exclusive, candy-filled celebration in the first ever Museum of Candy.
After strolling through the museum, visitors can browse through the world’s first dessert marketplace. More than 20 vendors and confectioners from around the world will provide visitors with dessert demonstrations while the retail space will feature a wide selection of international candy sold by the pound.
Sugar Factory’s 75-seat café, located inside of the marketplace, will offer visitors a place to spend time before or after a visit to the museum. The grab-and-go counter will feature the brand’s signature sweet treats, homemade pastries, pop-tarts, doughnuts, milkshakes and various coffee beverages. Adjacent to the marketplace, guests will find Sugar Factory’s full service 150-seat restaurant featuring the brand’s signature 24-scoop King Kong Sundae, monster burgers and insane milkshakes along with the smoking alcohol-infused candy goblet drinks. The café and restaurant will remain open during the museum’s hours of operation and will be accessible to the general public with or without an admission ticket.
Website: Food and Wine