Smart hospitality: BarDoggy unlocks ‘the Internet of Things’ for the hospitality industry


BarDoggy creates an infrastructure for smart internet in catering establishments. The company places bluetooth sensors that are linked to the Internet (also called iBeacons) in restaurants and bars.

Bardoggy started with connecting the first five catering establishments with iBeacons on 1 March 2015 linking the catering business and the app. Meanwhile, more than 20 establishments have an active link with the Bluetooth sensors. Creator Tim de Kraker focuses on making smart hospitality concepts. After a conversation with an entrepreneur of a local bar Tim de Kraker thought that it would be enormously expensive to create an app for just one pub. Why not create one app for all the pubs which will add value to the user as well?

The app is launched for Android and iOS this year , and there already are a total of more than 50.000 downloads and 20.000 profile pages of entrepreneurs. With their business plan they were able to pick up € 350.000 for the development of their platform and the support of a community to use the services. The app is aimed at young people and now has 100.000 users.

Smart hospitality

BarDoggy makes hospitality smart and automates a part of the hospitality. There is a connection between all hospitality locations using one central platform to connect to the host. Users have one personal profile and only have to register once to be able to enjoy benefits at all internationally connected SmartBars. (A SmartBar is a hospitality venue with one or more sensors).

Once a user of the platform comes within 50 meters of a sensor, he is recognized and greeted by the hospitality venue with the possibility to offer nice advantages. The possibilities and interaction are numerous. The longer the guest uses the platform the more insight in his profiles is built. Insight on the number of times and duration of the visits and the type of hospitality venues frequented. There are connections established with other social media for acquaintances from other networks can easily find each other. It’s one of the most comprehensive entertainment platforms of Europe. With the app, young people in the target group of 18 to 30 of ages weekly find fun parties, score cheap drinks and will easily see where friends are within the connected SmartBars after the next update.

On 16 April, BarDoggy won a prestigious pitch contest organized by McKenzie Pitch Partners in New York, as best concept and pitch. The jury consisted of four global business leaders including the President Americas Global Corporate Payments of American Express and the Canadian CEO of FedEx. At present, there are ongoing discussions with investors for a new capital injection of 3 to 5 million to roll out BarDoggy. Spain, Portugal and America seem to get more concrete for international expansion.

Website: BarDoggy

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