The Celestial Snow Globe | The Claridge’s Christmas Tree 2021

26-11-2021

  • Claridge’s Christmas Tree 2021 by Kim Jones of DiorClaridge’s Christmas Tree 2021 by Kim Jones of Dior
  • Claridge’s Christmas Tree 2021 by Kim Jones of DiorClaridge’s Christmas Tree 2021 by Kim Jones of Dior

London, November 24th 2021 – Claridge’s, London’s legendary Mayfair hotel has unveiled Claridge’s Christmas Tree 2021 in the hotel lobby, created by Kim Jones, Artistic Director of the Dior men’s collections.

Every year we write about the Claridge’s Christmas Tree, because we simply love the idea! Creating buzz and free publicity together! We loved the decorations by McQueens Flowers, Christian Louboutin and Karl Lagerfeld for example. Last week the Pulitzer hotel announced that their Christmas Tree will be decorated by Claes Iversen, and this tree will be ready in the beginning of December. As said: this idea can be used at every level: have your lobby decorated for the Holiday Season by a local artist and create a buzz and free publicity with a great tree lighting party! cal artists in designing the annual Christmas tree.

Reading time: 2 minutes

read more

World’s first Warner Bros Hotel opens its door

25-11-2021

  • The first Warner Bros Hotel by Curio in Abu DhabiThe first Warner Bros Hotel by Curio in Abu Dhabi
  • The first Warner Bros Hotel by Curio in Abu DhabiThe first Warner Bros Hotel by Curio in Abu Dhabi
  • The first Warner Bros Hotel by Curio in Abu DhabiThe first Warner Bros Hotel by Curio in Abu Dhabi

The WB™ Abu Dhabi on Yas Island, Curio Collection by Hilton invites visitors on a journey through the World of Warner Bros.’ most iconic films & television series. Miral, Abu Dhabi’s leading curator of magnetic experiences, in collaboration with Warner Bros., home to one of the most well-known and successful collections of brands and characters in the world, announced The first Warner Bros Hotel, located in  Abu Dhabi, Curio Collection by Hilton. The first-ever WB themed hotel, has officially opened its doors to guests, November 18. The hotel allows guests to see their favourite stories and characters brought to life through unique hospitality experiences that only the rich history and stories legacy of Warner Bros could offer.

Reading time: 4 minutes

read more

24 Karat Gold Turkey | Thanksgiving at Empire Steak House

24-11-2021

  • 24 Karat Gold Turkey - Thanksgiving at Empire Steak House

Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.

We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.

Reading time: 1 minute

read more

FRENCH IT! | Sofitel introduces series of films to express its ‘Live The French Way’

24-11-2021

  • Sofitel - French It
  • Sofitel - French ItSofitel - French It

As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of modern French Art de Vivre and style. Revealing an edgier and more playful expression of the brand’s Live The French Way ethos, Sofitel is launching FRENCH IT!, a global digital campaign of six stylish short films that spotlight the brand’s passion for arts and culture by bringing the whimsy of the French language to life.

Reading time: 4 minutes

read more

Christmas inspiration 2021 | Examples of other restaurants, fast food chains and hotels

23-11-2021

  • Kerst Inspiratie 2021 - credits Faas Est Leiden 1Kerst Inspiratie 2021 - credits Faas Est Leiden
  • Kerst Inspiratie 2021 - credits Faas Est LeidenKerst Inspiratie 2021 - credits Faas Est Leiden
  • Kerst Inspiratie 2021 - credits Faas Est LeidenKerst Inspiratie 2021 - credits Faas Est Leiden

We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our colleague hospitality entrepreneurs all over the world are doing. If you search our website for ‘Christmas’, you will get pages full with examples like glitter gravy, the Christmas afternoon in Hengelo to storytelling by the Rocco Forte hotel chain under the name of #RFWinterTale.

Our last real Christmas publication was ‘Christmas Gestures’ back in 2013, containing examples of ‘golden cutlery’ or ‘golden Japanese sticks’, ‘golden fortune cookies’ but also pizza slices and pizza boxes in the Christmas tree. For our 2021 publication we went to find inspiration for decorating a Christmas tree for in restaurants, fast food chains, bars or hotels at FAAS Est in Leiden. A great shop that sells all kinds of food ornaments. Check out their photos on the front page of this years publication. In ‘Christmas inspiration 2021’ we particularly mention inspiration to celebrate Christmas outdoor, a safe way to have fun with your guests this Holiday Season.

Reading time: Scrolling 4 minutes

read more

Trends we spotted | Week 46 

22-11-2021

  • horeca trendsTrends in het kort - Trends we spotted

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about the Icelandverse, a great example of an ad for tourism and Redefine Meat. This Israeli start-up expands operations into Europe, they are going to 3D-print beef substitute in the Netherlands.

This Holiday Season you can play curling at the garden of the Langham hotel in London and the Alexandra pub in Wimbledon is hosting ‘don’t be on your own day’ as a lovely gesture to combat loneliness on Christmas Day.

In Hamburg you can enjoy raclette, glühwein and other Swiss winter season food in old ski gondolas at the 25Hours Hotel. And an initiative to tackle the shortage of hospitality staff from Amsterdam: The ‘Leidseplein’ class.

Korean Childhood snacks are an overnight hit because of Squid Game especially among Korean-American restaurant owners! And also in New York: the Antony Bourdain hawker centre is set to open in the beginning of 2022.

Arby’s in the US sells meat with curly and crinkle fries and now they announced the upcoming launch of its limited edition Curly Fry and Crinkle Fry Vodka. And check out the sky at Bercy Village in Paris, we love what they did!

read more

The We’re Smart Future Awards 2021

22-11-2021

  • We're Smart Future Awards 2021We're Smart Future Awards 2021
  • Winner Eleven Madison ParkWinner Eleven Madison Park
  • Winner Gambero RossoWinner Gambero Rosso
  • Winner HomeForestWinner HomeForest
  • Winner Michelin Green StarWinner Michelin Green Star
  • Winner plant-based broth VOL5Winner plant-based broth VOL5
  • Winner Rob Baan from Koppert CressWinner Rob Baan from Koppert Cress
  • Winner The Green BeanWinner The Green Bean

Celebrating their culinary contributions for nutritious, planet-friendly – and delicious – innovations, the winners of the We’re Smart Future Awards 2021 have been revealed at the Horeca Expo in Ghent on Sunday, November 21, 2021.

Winners of the Future Awards 2021 are Rob Baan, The Green Bean, VOL5, HomeForest, Plant-T, Eleven Madison Park, Gambero Rosso and Michelin Green Star.

Reading time: 2 minutes

read more

New store concept in New York by Starbucks Pickup and Amazon Go

22-11-2021

  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go

The new store integrates the digital and physical retail experience, bringing together the connection and comfort of a Starbucks café and convenience of ‘Amazon Go’s Just Walk Out’-shopping experience. The new store concept by Starbucks Pickup and Amazon Go in New York City at 59th between Park & Lexington, opened on November 18 2021.

Reading time: 4 minutes

read more

Pulitzer Amsterdam X Claes Iversen | Design Christmas tree

19-11-2021

  • Pulitzer X Claes IversenPulitzer X Claes Iversen
  • Pulitzer X Claes IversenThe garden at the Pulitzer Amsterdam

This December Pulitzer Amsterdam – the hotel located in 25 connected canal houses – collaborated with the famous Danish fashion designer Claes Iversen to decorate one of the largest Christmas trees of Amsterdam. The designs of Claes Iversen are worn by Queen Máxima, the crown princess Mary of Denmark and Dutch celebrities Lieke van Lexmond and Chantal Janzen. The Pulitzer Amsterdam X Claes Iversen.

Reading time: 2 minutes

read more

La Trappe and BrewDog launch a craft beer ‘Practice What You Preach’

16-11-2021

  • Practice What You PreachPractice What You Preach by La Trappe and BrewDog

La Trappe, in collaboration with the Scottish brewery BrewDog, has developed a limited edition craft beer: ‘Practice What You Preach’. By means of this limited edition they support the Made Blue Foundation. This foundation provides clean drinking water for everyone in the world. The earnings from ‘Practice What You Preach’ benefit Made Blue. For every glass of ‘Practice What You Preach’, La Trappe and BrewDog will jointly donate 1000 glasses of clean drinking water to developing countries.

Reading time: 2 minutes

read more

Top of the Dutch creatives designed Capital Kitchen

15-11-2021

  • Capital Kitchen Amsterdam - credits Birgit BijlCapital Kitchen Amsterdam - credits Birgit Bijl
  • Capital Kitchen - Tower RoomThe Tower Room - credits JanWillenKaldenbach
  • Food at Capital Kitchen Amsterdam - credits Kim WindersFood at Capital Kitchen Amsterdam - credits Kim Winders
  • Capital Kitchen Amsterdam - credits Birgit BijlCapital Kitchen Amsterdam - credits Birgit Bijl
  • Capital Kitchen Amsterdam - credits Geert BroertjesCapital Kitchen Amsterdam - credits Geert Broertjes
  • Capital Kitchen Amsterdam - credits Geert BroertjesCapital Kitchen Amsterdam - credits Geert Broertjes
  • Trappenhuis by rutger de vries - credits Jan Willem KaldenbachTrappenhuis by rutger de vries - credits Jan Willem Kaldenbach

Opening – The newest addition to Amsterdam is Capital Kitchen. A bar restaurant located in Capital C, the monumental building on Weesperplein where the Diamond Exchange was once located. Capital C literally stands for creativity with a capital C. Capital C is a hub and community for the capital’s creative sector. A work and meeting place for creatives with flexible workplaces, office and meeting rooms and special event spaces. And now also with a unique and innovative bar-restaurant concept. The design of Capital Kitchen has been created together with the top of the Dutch creative industry.

Reading time: 2 minutes

read more

The Teleportel Telework D.I.Y. Reception eliminates infections

15-11-2021

  • The D.I.Y. reception by TeleportelThe D.I.Y. reception by Teleportel
  • The D.I.Y. reception by TeleportelThe D.I.Y. reception by Teleportel
  • The D.I.Y. reception by TeleportelThe D.I.Y. reception by Teleportel

During one of the worst surges in coronavirus infections, companies are facing a need to implement remote measures such as teleworking. Teleportel, a company located in Belgium, has come with a ‘Do-It-Yourself’ Reception. Teleportel (since 2001) is global market leader in Live Video Receptions over Distance.

Reading time: 1 minute

read more

1 million funded for scaling up sustainable restaurant chain

15-11-2021

  • Duurzame restaurantketen Jack BeanGerechten van Jack Bean
  • Duurzame restaurantketen Jack BeanMathijs Huis in 't Veld en Pepijn Schmeink van Jack Bean

Sustainable restaurant chain Jack Bean has raised 1 million euros growth funding. With this money, the start-up from Rotterdam will expand to Amsterdam and the sustainable restaurant chain will prepare for further national upscaling.

Reading time: 2 minutes

read more

Bucuti & Tara Beach Resort | The Glasgow Declaration on Climate Action in Tourism

12-11-2021

  • The Glasgow Declaration of Climate ActionMr. Biemans signes The Glasgow Declaration of Climate Action in Tourism
  • The Glasgow Declaration of Climate Action in TourismMr. Biemans at The Glasgow Declaration of Climate Action in Tourism
  • Ewald Biemans - Bucuti & Tara Beach ResortEwald Biemans - Bucuti & Tara Beach Resort

Last Friday, November 5th, Ewald Biemans, owner/CEO of Bucuti & Tara Beach Resort in Aruba, signed the Glasgow Declaration on Climate Action in Tourism together with secretary-general of the UNWTO & WTCC Pololikashvili. He also gave a presentation on November 9th at the 26th annual UN climate conference – the Conference of the Parties or COP26. He was invited to speak because Bucuti & Tara Beach Resort is a CO2-neutral hotel since 2018 which eventually led to an award from the United Nations in 2020: the prestigious Global UN 2020 Climate Action Award for Climate Neutral Now.

Last month we also wrote an article about “the Bucuti & Tara Beach Resort, the only CO2-neutral hotel in the Caribbean shares framework for debt-free and sustainable holidays at the summit in Glasgow’’. In this article a link to the speech of Ewald Biemans and his view on where to start with sustainability as an hospitality entity. Check out The Glasgow Declaration on Climate Action in Tourism  for more information and opportunities to become a signatory.

Reading time: 3 minutes

read more

The Lights of Christmas presents | A drive-thru Christmas

12-11-2021

  • A drive-thru Christmas by @TheLightsOfChristmasA drive-thru Christmas by @TheLightsOfChristmas
  • A drive-thru Christmas by @TheLightsOfChristmasA drive-thru Christmas by @TheLightsOfChristmas
  • A drive-thru Christmas by @TheLightsOfChristmasA drive-thru Christmas by @TheLightsOfChristmas
  • A drive-thru Christmas by @TheLightsOfChristmasA drive-thru Christmas by @TheLightsOfChristmas
  • A drive-thru Christmas by @TheLightsOfChristmasA drive-thru Christmas by @TheLightsOfChristmas
  • A drive-thru Christmas by @TheLightsOfChristmasA drive-thru Christmas by @TheLightsOfChristmas

There is something special about The Lights of Christmas! More than dazzling lights, The Lights of Christmas brings both nostalgia and innovation together for a Christmas experience to lift the spirit and uncover the hope of the holidays. This year The Lights of Christmas presents… A Drive-Thru Christmas, Located in Stanwood, Washington State. This drive-thru event lavishly celebrates the meaning of Christmas through new and classic displays alike.

This is just one of the many Christmas drive-thru’s we have spotted in the last couple of years. As long as we are facing another winter with COVID-19 amongst us, it’s a great way to bring the joy of the Holiday Season to people when they are collecting ordered presents or food boxes. As most streets in shopping areas are decorated this December anyway, why not create a ‘Christmas Wonderland’ and have your clients pick up their orders in a fun and save way! Organise it together with other entrepreneurs, like these restaurants last year. The drive-thru Christmas by The Lights of Christmas is great inspiration.   

Reading time: 1 minute

read more

Bezoek horecatrends op