La Trappe and BrewDog launch a craft beer ‘Practice What You Preach’
La Trappe, in collaboration with the Scottish brewery BrewDog, has developed a limited edition craft beer: ‘Practice What You Preach’. By means of this limited edition they support the Made Blue Foundation. This foundation provides clean drinking water for everyone in the world. The earnings from ‘Practice What You Preach’ benefit Made Blue. For every glass of ‘Practice What You Preach’, La Trappe and BrewDog will jointly donate 1000 glasses of clean drinking water to developing countries.
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Limited edition craft beer: ‘Practice What You Preach’
La Trappe and BrewDog, a Scottish brewery, have teamed up to contribute to the goal of providing clean drinking water to everyone around the world. Both have a shared ambition: to pass on a better world. Abdij, the brand owner of La Trappe, built the Biomakerij years ago: an ecological water treatment plant that purifies the waste water from the abbey and brewery. BrewDog has reduced its water consumption by 37% in recent years and will build a similar water treatment plant as the Abbey in 2022. In addition to these developments, ‘Practice What You Preach’ is the next step towards their shared ambition. Through the development and sale of this limited edition craft beer, Made Blue can provide nearly five thousand people in developing countries with clean drinking water for ten years.
Machiel van Dooren, co-founder of Made Blue Foundation, “It is extraordinary that La Trappe and Brewdog, both great names, have developed a limited edition craft beer that benefits our foundation. Water is the basis for a healthy and productive life. Through the development and sale of the limited edition craft beer, Made Blue can provide nearly five thousand people in developing countries with clean drinking water for up to ten years. Through ‘Practice What You Preach’, we are one step closer to providing everyone around the world with clean drinking water. There are still nearly 800 million people worldwide who do not have access to clean drinking water.”
About Made Blue Foundation
The Made Blue Foundation is a strong and hardworking foundation with a collective goal to provide everyone with clean drinking water. Since the start of our foundation, at the end of 2014, they already created almost eight billion litres of clean drinking water with the help of more than 400 ambassadors. They have an ANBI status and work as transparently as possible. They minimize costs by working lean & mean. An independent board oversees their policy. We wrote about their tap water project in restaurants and bars back in 2018.