Industry-leading innovations for BurgerFi | Like in-car OnMyWay CommerceTM
BurgerFi, one of the nation’s fastest-growing, premium fast-casual concepts, is testing and expanding five new technologies and creative strategies to stay ahead of evolving consumer preferences and combat widespread labour shortages that have plagued the restaurant industry since the onset of the pandemic. They introduced Patty the Robot, new Ghost Kitchens and In-car OnMyWay CommerceTM will be introduced in 2022. The brand remains at the forefront of innovation as part of its commitment to providing the best restaurant guest experience, while continuing its aggressive expansion up the Eastern Seaboard.
When will we spot the In-car OnMyWay CommerceTM in Europe?
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Patty the Robot at BurgerFi
Supporting employees and enhancing efficiencies, Patty the Robot delivers an all-natural Cheeseburger, Chicken Tenders and fresh-cut fries directly to the table of a hungry customer at BurgerFi’s new Indiantown Road location in Jupiter, Florida. “While the entire restaurant industry faces macro headwinds, BurgerFi is determined to be resilient and forward-thinking,” said Karl Goodhew, Chief Technology Officer at BurgerFi. “Leveraging technology is a key factor in delivering guest and employee happiness.”
Robots are getting more and more popular in the hospitality world, check out all our articles about this subject.
In-car OnMyWay CommerceTM | Ordering in the new generation of 5G interactive cars
To satisfy the hunger of guests on-the-go, BurgerFi will be the first restaurant to launch in-car ordering in the new generation of 5G interactive cars rolling off production lines starting in the summer of 2022. Through a partnership with Mavi.io—an in-car retail marketplace that brings safe, easy, curated shopping to the dashboard of consumers’ favorite cars—guests can order BurgerFi favorites, including all-natural burgers, fresh-cut fries and creamy custard shakes, from the comfort of their vehicle by using their voice or their car’s interactive dashboard. It notifies the restaurant when you arrive so your fresh order can be delivered curbside.
“Mavi.io’s in-car retail marketplace is driving OnMyWay CommerceTM by doing all the work when drivers need to pick up something while on the road—whether that’s a meal, a phone charger, a coffee or a few groceries—so they can make the most of every trip,” said Cynthia Hollen, CEO and co-founder of Mavi.io. “A driver can just tell their car that they’re hungry, for example, and the technology does the rest, identifying the best location for them to order from based on their destination, helping them order and pay, and timing their curbside pickup perfectly, so their meal is fresh and ready right when they swing by.”
Further redefining its service model, BurgerFi is testing QR code table ordering alongside the traditional counter ordering option to optimize the service experience. The QR codes can reduce wait times while allowing team members to focus on hospitality and fresh food preparation. Customers also have the option to order additional items during or after their meal right from their table. Simultaneously, BurgerFi also is testing self-ordering kiosks, giving guests a highly convenient and fun way to order. The units are high-tech and high-visual to help diners easily select their meal and pay.
Ghost Kitchens and a hybrid food hall with dine-in options and delivery
With 25 “ghost kitchens” operating to match consumer demand for delivery, BurgerFi recently opened a hybrid food hall with both dine-in options and a commissary for delivery at Epic Kitchen in Chicago, Illinois, as well as the chain’s first international ghost kitchen in Dubai. With the increase in delivery demand, Ghost kitchens help BurgerFi bring all-natural burgers and hand-cut sides to more customers while expanding reach in new markets.
BurgerFi is committed to evolve the fast-casual dining experience with a focus on technology and innovation. Named Fast Casual’s #1 Brand of the Year and recognized as the top fast-casual “better burger” chain in USA Today’s 10 Best Reader’s Choice Awards” in 2021, BurgerFi delivers on its promise of a better burger experience.
About BurgerFi International
Established in 2011, BurgerFi is among the nation’s fastest-growing better burger concepts with 116 BurgerFi restaurants domestically and internationally including 23 corporate-owned restaurants and 93 franchised restaurants, in addition to 24 ghost kitchens as of September 30, 2021. The concept is chef-founded and is committed to serve fresh, all-natural and quality food at all locations, online, and via first-party and third-party deliveries. BurgerFi uses 100% American Angus Beef with no steroids, antibiotics, growth hormones, chemicals, or additives. BurgerFi’s menu also includes high quality wagyu beef, antibiotic and cage-free chicken offerings, fresh, hand-cut sides and custard shakes and concretes. In October 2021, BurgerFi announced the acquisition of Anthony’s Coal Fired Pizza & Wings with 61 company-owned locations in eight states. BurgerFi was named QSR Magazine’s Breakout Brand of 2020, Fast Casual’s 2021 #1 Brand of the Year, and is included in Inc. Magazine’s Fastest Growing Private Companies List. In 2021, Consumer Report’s Chain Reaction Report praised BurgerFi for serving “no antibiotic beef” across all of its restaurants and Consumer Reports awarded BurgerFi an “A-Grade Angus Beef” rating for the third consecutive year. BurgerFi® is a Registered Trademark of BurgerFi IP, LLC, a wholly owned subsidiary of BurgerFi.