HEINZ REMIX™ | The First customizable and IoT-enabled digital sauce dispenser

25-5-2023

HEINZ REMIX™ | The First customizable and IoT-enabled digital sauce dispenser

Recently, The Kraft Heinz Company unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. Developed in record speed – 6 months from initial brief to the physical product – with over 200 potential sauce combinations, HEINZ REMIX™ is the latest innovation from the Company’s foodservice or ‘Away From Home’ (AFH) division, which is a key growth platform as outlined in the Company’s long-term strategy.

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New standard of personalizing sauces with the HEINZ REMIX™

HEINZ® is no stranger to unique sauce combinations that satisfy fans’ cravings & needs (like MAYOCHUP®!). Now, HEINZ REMIX™ is taking personalized sauces to new heights, creating a first for the sauce and foodservice category. The free-standing machine is touchscreen operated, enabling consumers to first select from a range of ‘bases’ – currently HEINZ Ketchup, Ranch, 57® Sauce, and BBQ Sauce – then personalize further with one or more ‘enhancers’ – currently Jalapeño, Smoky Chipotle, Buffalo, and Mango – at their preferred intensity level (low, medium, high).

Consumer-first approach to innovation

“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz. “HEINZ REMIX™ is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers – dipping will never be the same. With HEINZ REMIX™, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time. Who knows – maybe our next new sauce combination will come from a superfan using HEINZ REMIX™!”

Kraft Heinz did debut HEINZ REMIX at the National Restaurant Association Show in Chicago (May 20-23, 2023), with plans to pilot the innovation with restaurant operators in late 2023 to early 2024. Check out the video below about the HEINZ REMIX.