HEINZ REMIX™ | The First customizable and IoT-enabled digital sauce dispenser
Recently, The Kraft Heinz Company unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. Developed in record speed – 6 months from initial brief to the physical product – with over 200 potential sauce combinations, HEINZ REMIX™ is the latest innovation from the Company’s foodservice or ‘Away From Home’ (AFH) division, which is a key growth platform as outlined in the Company’s long-term strategy.
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New standard of personalizing sauces with the HEINZ REMIX™
HEINZ® is no stranger to unique sauce combinations that satisfy fans’ cravings & needs (like MAYOCHUP®!). Now, HEINZ REMIX™ is taking personalized sauces to new heights, creating a first for the sauce and foodservice category. The free-standing machine is touchscreen operated, enabling consumers to first select from a range of ‘bases’ – currently HEINZ Ketchup, Ranch, 57® Sauce, and BBQ Sauce – then personalize further with one or more ‘enhancers’ – currently Jalapeño, Smoky Chipotle, Buffalo, and Mango – at their preferred intensity level (low, medium, high).
Consumer-first approach to innovation
“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz. “HEINZ REMIX™ is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers – dipping will never be the same. With HEINZ REMIX™, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time. Who knows – maybe our next new sauce combination will come from a superfan using HEINZ REMIX™!”
Kraft Heinz did debut HEINZ REMIX at the National Restaurant Association Show in Chicago (May 20-23, 2023), with plans to pilot the innovation with restaurant operators in late 2023 to early 2024. Check out the video below about the HEINZ REMIX.
Last year we wrote about Ketchup ice cream!
Website: Heinz Kraft Company