RFID technology at the Great Wolfe Lodge

4-8-2011

Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.

 

What’s on your pint?

4-8-2011

Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.

Share your holiday on Facebook

1-8-2011

 The Great Wolf Lodge chain in the United States provides RFID wristbands to their guests. These were used as room keys and in-house charge accounts before. But nowadays, these wristbands can be used to transmit photos, taken at the so-called Paw Posts in the park, to a Facebook wall. Share your offline experiences online.  

Punchfork visualizes popular recipes

22-7-2011

The developers of Punchfork combine the strength of social media with delicious recipes. By searching various food blogs (like 101 Cookbooks, The Pioneer Woman, Epicurious, Serious Eats, Food Network and The Kitchn) and measure reactions they unveil the popularity of the recipes. The site is real time updated so new recipes are usually online in a few minutes.

Inspiration from 2009: French family picnic

20-7-2011

50 fans of the Facebook of Domino’s Pizza and Ben & Jerry’s where invited for a family picknick. Both companies aimed to create a larger online community by organizing a lotery. During the picknick the fans got to to taste the new salads of Domino’s and the ice creams of Ben & Jerry’s.

 

Tag photos for tourists

19-7-2011

The website love.holland.com collects all online images from Twitter and Mobypicture that are tagged with, for instance, #love010, #lovebrabant or #lovemadurodam. Every photo with #love… is categorized per province, city or special place of interest. The website is developed to promote tourism in The Netherlands and lanched by ‘Nederlands Bureau voor Toerisme & Congressen’ (NBTC) and Mobypicture.

Share hotspots with friends via Whatser app

15-7-2011

Whatser launches a mobile hotspot sharing app in collaboration with Heineken. The aim is to share and recommend hotspots with the app instead of your actual location. Whatser is available for iPhone, Android (from 2.2 on) and Blackberry. (Hospitality) locations that want to inform their regular visitors can keep track for a small fee per month.

Claim a room at NH Hoteles

14-7-2011

NH Hoteles has created a fanpage on Facebook where people can claim their own hotel room. All NH Hoteles are mapped and the room is claimed by loggin in with the Facebook username. Only one registration per room is possible and visible by a sticker next to the door. The winner can stay a week in his or her ‘own’ room for free, travel expenses are also paid for by NH Hoteles.

Create your own rockband with Pringles

6-7-2011

To celebrate the festival season, Pringles developed an app to create your own rockband. Watch the movie.

Club Med is looking for a professional in enjoying life!

20-6-2011

This is the way to get a lot of attention in social media! Club Med (in the Netherlands) is looking for a professional in enjoying life! Through their website they are gathering potential professionals and one of them gets the job to visit 2 new resorts this year, and write about it and show photo’s via social media. This idea can also be used as concept when opening a new hotel!

 

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