How Happiness Spreads, by KLM




In November 2010, KLM ran an experimental campaign called How Happiness Spreads. The KLM Surprise team uses social network profiles to come up with a personalized gift to surprise the passenger with.


Buy your friend drinks online


FrinXX gives consumers in Germany the opportunity to buy each other a drink through online channels, even if they are not present at the bar. FrinXX users visit the site or log in via the Facebook app. You then choose the amount you want to spend and you pay by PayPal, iPayment or ClickandBuy. After payment, you receive a code, which you can send to one or multiple recipients via email, SMS or Facebook, along with a personal message. The code must be shown to the bartender and the drinks are paid for.

Art on electrical junction boxes


Fortum is an electricity company in Sweden. Every year grafitti and vandalism to electrical junctionboxes cost the company over $1,5 million. Research shows that art in public places and a well maintained urban environment lead to increased safety and decreases vandalism. Fortum created the competition “Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The artworks with the most votes were posted on electrical junction boxes throughout the city.

Social Dipping


Social Dipping is an online tool to create your own virtual ice cream shop. An ice cream parlor can show online what flavors are available. Customers can keep track of the flavors through social media.

PALMs newest beer needs a name


PALM beer is looking for a name for their newest beer through Facebook. Facebookers get several clues to guess the right name. Whoever guesses the right name, can win a weekend in Belgium and a visit to the PALM brewery.

Spcial Media poster

22-2-2011 makes huge posters of all your Twitter followers, people you follow or all your Facebook photo’s. Nice to put in your the office, for example!

Taste of art plates with QR-codes


Taste of Art will team up with Pocketmenu, a company that builde mobile websites for restaurants. On the new plates QR-odes will be printed that, when scanned with a smartphone,  will direct you to the (mobile) website of the restaurant.

Dutch social platform Whoopaa


Whoopaa is a new Dutch social platform that makes a distinction between your online business and personal identity. Or: “The social platform to connect, integrate and manage your social identities”.


RFID keychain to update your Facebook


When entering the theater of Amsterdam, visitors receive a keychain with a RFID chip attached, which is connected to your Facebook-account. You can automatically update your profile by holding the keychain in front of the SowiSocial-desks.

Foursquare vs. Karmatech RFID shoe


Nowadays it is becoming easier for your friends and family to keep track via social networks. This shoe automatically reports your current location to Facebook or Twitter, so you don’t need to login via foursquare anymore.

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