Foursquare + Monopoly = Foursquaropoly

9-9-2011

Foursquare, some use it active others don’t see the use of it. Students from Miami are creating ‘Foursquaropoly’, Monopoly in real life. The (fictive) prices of the buildings rise if more people check in. We are curious about promotion possibilities for restaurants and hotels.

Realtime reviews at TomTom device

9-9-2011

Nowadays many people use car navigation systems. TomTom has incorperated Expedia, Tripadvisor, Yelp and Twitter in new systems. The user will be able to check hotel availability, see restaurant reviews or tweet their arrival time.

Loyalty 2.0

8-9-2011

With this smartphone app you can collect points by scanning QR codes at the participating companies. A modern way of creating loyalty. The earned points can be exchanged for nice rewards. Watch the movie at the website.

Detoxing of our online lifes

6-9-2011

In our daily lives we cannot live without internet and other online tools. The Marriott’s Renaissance Pittsburg hotel offers her guests a ‘detox’ package, whereby all mobile devices needs to handed over to the reception upon arrival. The rooms feature no television or telephone, but instead, books are available at the rooms.

At-sea tweetup

25-8-2011

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Norwegian Cruise Line organizes the first Twitter cruise, coming November. Guests are being encouraged to tweet their experiences during this 3-day cruise. Wifi is available on the cruise.

 

The Anti-restaurant in Haarlem

22-8-2011

The Anti-restaurant is a pop-up restaurant, and is not located at one place. People can sign in through Facebook, but the organization decides who will be invited. Moments before the start of the dinner, the guests will receive the location. For a group of 10 to 15 persons, a five course meal will be prepared. The first Anti-restaurant took place on last 15th of July.

 

The Ticketometer

11-8-2011

The Ticketometer works as follows: the artist announces his or her show on the site by entering the city, date, ticket price and (essential for the use of Ticketometer) the “set-off point” (minimum number of tickets needed to sell to make the show profitable). The concert or festival is promoted and fans purchase tickets through Ticketometer. Once the set-off point is reached the artist confirms the event, and fans are charged. If the set-off point isn’t reached no harm! A couple of advantages: transparant, risky towns are worth a try, negotiations with venues are more transparant.  Benefits artists, fans and venues.

Find guests through a Twitter scan service

10-8-2011

Reach.ly is a new service focused specifically on finding potential new guests. Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. It’s a free service which begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Reach.ly then begins to filter Twitter traffic for them, and presents it in a manageable number of tweets. Hotels can communicate with the potential guests at the Reach.ly interface. According to Reach.ly 9% did make a booking en about 20% indicated that they appriciated the contact. Interesting?

 

Great outdoor adcampaign by Sapporo Beer

9-8-2011

This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!

 

Pictures as restaurant reviews

5-8-2011

Adam Goldberg is not a restaurant critic, nor is he involved with food professionally.  He is a software engineer who has a passion to eat and share his culinary experiences. He does that by taking pictures of his meal and share those with his followers on Twitter, Facebook and his website. Most of the visited restaurants are at San Francisco, New York and Paris. And there are many more self-styled restaurant critics who are not professionally giving reviews and have a lot of followers. It’s a development we haven’t yet seen in the Netherlands. But do you have our Illucensies in Amerika?

 

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