Starbucks launced augmented reality app

11-11-2011

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Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones. Using the smartphone, one is able to make the red Starbuck cups come alive. There are multiple characters that can be found and this can be shared on Facebook. The application is available from 15 November on the App Store and the Android Market.

‘Wordfeud’ the battle in Hotel Casa 400

3-11-2011

De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam

New tea flavours due to Hyves

24-10-2011

Pickwick tea brand again asked 150 thousand fans on social media network Hyves to develop new flavours. Last year, the company did the same and created Dutch Tea. This year three new teas are chosen: Chocolate Mint, the Caramelized Pear, and the Smooth Chai.

Get well soup from Heinz

17-10-2011

Send your loved ones a “Get well soon” soup from Heinz if they are ill. Instead of a simple card, one can create a personal message on the website that’s printed on a can of soup and sent. This campaign is currently only available for UK facebook fans of Heinz.  

Share a Coke with

5-10-2011

Coca-Cola has recently launched the “Share a coke with a mate”campaign in Autralia, which is a fan-focused concept for the brand’s loyal beverage buyers. Coca-Cola decided to choose 150 identifiable names which are popular in Australia and put them on the front of their bottles in the format of their logo.

Going out virtually

4-10-2011

All the bars and clubs on the website Partyflock are virtually presented. The dancesite will visit the partylocations and create virtual tours. In this way, guests can experience the atmosphere at home. This will create a new dimension in partying.

Social media meets innovation

28-9-2011

The idea of Eat With Me is simple, they want people to eat together, not alone. Eat With Me is a social network website where you can plan, create and find food-events. Do you have a nice idea for an event, such as wonton-making workshops or a picnic? Post this idea on the site, invite other foodies and meet new people.

Poster made of waste

27-9-2011

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The American Barefoot Wine produced a movie which should creates the feeling of positivism, creativity and optimism which associate with the American beaches. To promote the launch of their movie, they created a poster made from waste collected on the beaches. The movie will be posted on Facebook.

Your personal city guide

15-9-2011

The Austrian company Nectar and Pulse offers a new kind of ‘travel guide’. When looking for tips and suggestions of a particular city, they choose a personal guide (as they call it a ‘soulmate’) who gives you tips. This ‘soulmate’ is chosen by similar interests and personalities. This service is currently available for Londen, Vienna and Stockholm.

Philips internet TV

14-9-2011

Philips has launched the MediaSuite, an internet based television specially for the hotel sector. This tv allows guests to visit the internet without the need of a computer or laptop. The TV offers several applications like Facebook and the weather forecast, but the guests can also browse the internet.

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