Internet access through Coca-Cola vending machine
At the Coca-Cola concept store on Copacabana beach in Rio de Janeiro, a soda machine has been installed that dispenses free mobile internet access instead of a beverage. The “Happiness Refill,” was created by three Ogilvy offices (Sao Paulo, Rio and Recife). To use it, consumers have to press their phone against the tap to receive data credits for free internet navigation on an exclusive Coca-Cola mobile browser. The browser provides access to Coke FM radio, social networks (Facebook and Twitter) and the weather forecast.
No pop-up, but a Plop-Up wine bar, which opens this Sunday. No drivel about wine, but just let owners Cees Honig and Niels Heystek tell you what they think of a specific wine. Curious? Watch the Facebook-page where they reveal the location of this new wine bar.
Vote bar music with BarTune app
With the BarTune app, guests can choose the music they want to hear. To do this go to one of the participating bars, login and pick their favourite song from the available tracklist.
Become a fan and choose your favorite burger
To create a social media fanclub, Café Causette of the Mandarin Oriental Hotel (Hong Kong) launches the mini-hamburger-campaign. Guests can vote for their favorite burger, and the winning burger deserves to be on the menu. Before guests can vote, they do have to become a member of their Facebook-page.
Give twitter back to the birds
A good example of a simple video that is a hit on the internet. Watch how Latvia (magazine) gives Twitter back tot the birds.
Foie Gras Hot Dog
A nice example of twitter for restaurants. Ryan Sutton, the NYC food critic for Bloomberg news, posted a photo from a small part of the menu of restaurant The Dutch in NY. As far as we could find The Dutch aren’t present on twitter so perhaps they find out that their dish, foie gras hot dog, is used as inspiration via Horecatrends ;-).
McDonald’s Paris interactive cube
McDonalds placed a 5 meter high cube in the centre of Paris. People could shoot and upload pictures, with the funny result that people saw their heads on different bodies. Watch the video!
Dominos and social media
Domino’s uses social media in an attractive and integrated way. When someone is tweeting something about dinner, Domino’s is using this for their marketing. Watch the movie.
Booking a trip through Facebook
GoFun is the first travel organisaton of the Netherlands that makes it possible for young people to book their travel through Facebook. GoFun provides advice and special vacation and entertainment offers. GoFun is a popular organisation among young people and known for the many pub crawls and party holidays they organise.
Thumbs up of chocolate
The chocolate brand Cadbury made an enormous Thumbs up of chocolate, because they received 1 million likes on their facebook page. Watch the movie for the building process.