Heineken Departure Roulette
Heineken sends travelers to a destination that they have not planned or paid for. Together with agency Wieden & Kennedy New York, the beer brand challenges passengers to play the ‘Departure Roulette’ at Kennedy Airport. Passengers with their passport and tickets already in their hands, could change their flight to an unexpected destination. The ‘Departure Roulette’ is inspired by the new Heineken campaign that previously sent four men to remote destinations and filmed their adventures, launched by Wieden & Kennedy Amsterdam.