Ben & Jerry’s – Wanna Spoon?

22-8-2012

Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.

Connected Stadium WiFi at PEC Zwolle

20-8-2012

PEC Zwolle is the first Dutch soccer club that offers free WiFi in their stadium. The club is developing a free app to create more interaction opportunities and (payed) services like extra information about the match, statistics and videos of goals.

Coca-Cola Content 2020 Initiative

17-8-2012

This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.

Message in a bottle 2

16-8-2012

This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.

I love witlof | chicory

6-8-2012

The witlof / chicory growers of The Greenery publish a social media cookbook with the most popular recipes. People can add these recipes to the Facebook page and ‘Like’ them during the I love Witlof campaign. The main goal of the campaign is to activate young females to cook with witloof chicory. The social media cookbook is available from September.

Grolsch festival challenge

27-7-2012

Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.

Message on a bottle

19-7-2012

The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.

The ex-lover blocker app

17-7-2012

DDB Brazil created this app for Guarana Antarctica, a Brazilian energy drink. Watch the youtube movie how the app prevends you from making the mistake to call your ex-lover in a moment of weakness.

Coffee drinkers ambushed by Orbit Chewing Gum

11-7-2012

Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.

Glorification by Grand Marnier

4-7-2012

The summer becomes even better with the Sunset Taker app by Grand Marnier. With this mobile application you can give the photo’s the ultimate summer feeling by adding a sunset glow. You can download the app for free from the website. This app also contains a Sunset Shaker, where cocktail expert Simon Difford gives six different cocktail recipes.

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