Trends we spotted | Week 14
12-4-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others a new series ‘Definitive and Doable’ on the website of Fine Dining Lovers. Great for foodies: in this series they show some very exciting recipes. And the James Bond’s studios at Pinewood are opening to the public in the UK
In 2019 the Dutch Bird Brewery started planting trees for every liter of their beer sold, recently the reached their goal: 100.000 trees. And the Prêt-à-Portea at the Berkeley features Gucci, Lanvin, Oscar de la Rente and more this Spring/Summer 2022.
New-Meat pioneer, Redefine Meat, recently announced that Selfridges London is the world’s first department store to feature New-Meat as part of its in-store dining experience. And D-Drinks starts selling a second taste of the NOCCO drinks – Mango Del Sol in the Netherlands.
San Francisco-based MeliBio has found a way to make honey that doesn’t require bees, bee free honey! And the French tea merchants Betjeman & Barton now also has a shop in the Jan Evertsenstaat in Amsterdam.
In Toulouse, France a retired A380 jet will be transformed into a luxury hotel with 31 rooms and a grand suite on the flight deck. An in Paris you can buy a box of ‘naughty waffles’ for Easter from La Quequetterie.
KFC Australia opened the first KFC fine dining degustation pop-up restaurant with a delicious 11-courses menu. Great idea for the opening of a fast food restaurant! And a special arrangement ‘Steal the Suite’ at the Prince Hotel in Melbourne from April 5th – May 31st!
Claridge’s Afternoon Tea at the Maybourne Beverly Hills
11-4-2022
For the first time in its 150 year history, Claridge’s legendary afternoon tea will be served outside of its Mayfair home, and will take residency at sister hotel The Maybourne Beverly Hills – the first American property from Maybourne Hotel Group. Guests will enjoy the traditional British teatime ritual, but with playful twists in true Maybourne spirit, that will reflect the flavours of California and the vibrancy of the destination. Presented on the LA hotel’s sweeping outdoor garden terrace, guests will enjoy this alfresco service surrounded by a white jacketed team, a fragrant garden of wild flowers, accompanied by the sounds of a grand piano.
Although it doesn’t sound like a trend, we love the idea of being able to enjoy a real British Afternoon Tea in another place. Would you go to a Dutch hotel if they would for example serve the delicious Claridge’s scones and their British style sandwiches? Or any of the Afternoon Tea’s we wrote about? We think collaborations like this could work at many more destinations!
2 minutes read
The Queen’s Ball | The Bridgerton Experience in Los Angeles
7-4-2022
The Bridgerton Experience is a 90-minute immersive experience that started March 24 at the Millennium Biltmore Hotel in Los Angeles and will continue through the Summer. An event that will be the talk of the town and mark the beginning of the much anticipated social season. Guests will be transported to England’s Regency-era London for a live concert by a string quartet playing Bridgerton’s memorable soundtrack. Alongside the music, attendees will interact with high society aristocratic characters to relive and participate in much-loved moments from Netflix and Shondaland’s hit series.
For fans of the Netflix series Bridgerton: if you’re traveling to the Los Angeles area, you could immerse yourself in the Bridgerton world… But they also invite you to visit the experience in Chicago, Washington DC and Montréal. The only requirement is that you need to be 21+ of age with a valid ID.
2 minutes read
Win an overnight stay in the Marriott Bonvoy Suite of Dreams at Old Trafford
5-4-2022
The Marriott Bonvoy Suite of Dreams brings fans to the heart of the action at Old Trafford with an exclusive behind the scenes experiences and the chance to take part in the first overnight stay at the stadium.
Marriott Bonvoy, along with Manchester United, one of the world’s most popular sports teams, are offering fans the chance to win the first-ever overnight stay at Old Trafford. One lucky fan and a guest will have the chance to wake up in the legendary football stadium on match day from the comfort of a suite transformed into a Marriott Hotels guest room overlooking the pitch.
Check out how you can be the lucky one!
2 minutes read
Trends we spotted | Week 13
4-4-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles and amongst others three Instagram posts we spotted, the special branding of Mr. Charlie’s in Los Angeles with their red/yellow colors as well as the upside down smile. And Miss Crispy Rice who recently opened inside the Oasis Wynwood in Miami, serving crispy rice sushi!
Another Instagram post that we really love is one from Paris where restaurant La Bourse et la Vie hired 3 refugees from Ukraine and changed their cuisine and their name in Le Borscht et la Vie as of yesterday for 2 months.
Dubai is the 36th destination which will have its own Guide MICHELIN! The first selection of restaurants will be revealed in June. And McDonald’s USA surprises fans with unexpected Szechuan Sauce drop. Great idea a limited time offer of products from the past, which product would you bring back?
SALSA SHOP is a fast growing brand of fresh Mexican food restaurants, they recently opened the 10th restaurant in the Netherlands and they have big dreams for Europe. And a great initiative of Culinair Leiden in our hometown, a 6.5 km long festive ribbon of tables along the Singelpark route on 25 and 26 June 2022: Singelpark Dinner.
Restaurant commerce platform, GoTab, recently announced that it is partnering with Mastercard to transform the digital checkout experience in hospitality venues across the US with the implementation of Click to Pay.
Eggshibition at Brouwerij ‘t IJ | Next level egg painting
1-4-2022
Just over thirty ostrich eggs and as many Dutch artists. These are the ingredients for the Eggshibition at Brouwerij ‘t IJ, which is being organized for the second time this year in Amsterdam. From cartoonist to tattoo artist and from rapper to illustrator – they all went to work, resulting in unique works of art. Certainly no eggs to hide and therefore they will be exhibited over the Easter weekend at Sissi’s Expo-Resto in Amsterdam. During this exhibition you can also enjoy a good glass of PaasIJ, the delicious hoppy spring beer that the Amsterdam brewery makes every year especially for Easter.
2 minutes read
Under The Sea by Ephemera Restaurant Group | The first immersive restaurant in Paris
31-3-2022
Recently opened in Paris, at the MK2 Bibliothèque on 160 Avenue France in the 13th arrondissement, the first immersive restaurant in France: Under The Sea by Ephemera. The three young entrepreneurs of the Ephemera Restaurant Group, Jade Frommer, Annaïg Ferrand and chef Loris de Vaucelles, created a restaurant where your taste buds will be surprised, without breaking the bank and where you will immerse yourself and your company in the theme of the ocean. Video projections on large screens, light and sound effects and a spectacular décor: everything to create a unique atmosphere within the place. The chef is Loris de Vaucelles and he works with high quality products and has a lot of creativity, watch the video later in the article.
So if you’re driving to the South of France this summer, a visit to Paris and a plonge in the ocean to discover its ‘majestic fauna and luminescent flora’ whilst enjoying real French cuisine for a reasonable price, might be a fun idea!
1 minute read
Vegan fast food chain in California | Plant Power Fast Food
29-3-2022
Another plant-based fast food chain, with 11 locations in California. Plant Power Fast Food, the country’s fastest growing 100% plant-based fast food restaurant chain recently announced the opening of its new Los Angeles location in the heart of Hollywood, California.
In this article one of the founders says that most of the guests are omnivores who know it’s better for the environment and for themselves if they eat vegan once in a while. Becoming a flexitarian is made easier by chains like this! In our opinion, there is enough space in Europe for this kind of vegan fast food chains that are a 1:1 copy of the well-known fast food chains. The Dutch Vegan Junk Food Bar also proves this by growing considerably with 7 branches already.
3 minutes read
Trends we spotted | Week 12
29-3-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others the Bjarke Ingels Group, they unveiled a treetop hotel room in Sweden covered with 350 bird houses. And the 25hours Hotels introduce a 4-day working week in Germany, Austria and Switzerland.
Some openings: The Big Mamma Group will open Giorgia Trattoria in Munich this summer and today (March 28) the fourth Gucci Osteria will open in Seoul. In Berlin the new Café Camaleon opened, it’s an all-day casual dining concept at the Casa Camper Berlin. Camper is a famous shoe concept from Spain.
Come 2025, the way Parisians commute will change with the launch of Câble 1, Paris‘ first urban cable car. The new 4.5-kilometer line will connect suburbs in the city’s southeast to the Metro system. And a link to great images of the high-end breakfast all day concept in Berlin: Frühstück 3000.
Starbucks and Volvo will build an EV charging network from the Colorado Rockies to their Support Center in Seattle. And Portland in Oregon will get the first sports bar dedicated to women’s games: The Sports Bra.
Sheraton Amsterdam Airport Hotel and Conference Center | Brand transformation revealed
28-3-2022
Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands recently unveiled the renovated Sheraton Amsterdam Airport Hotel and Conference Center. Over the past year the hotel has been through a major renovation to create a new environment that creates an intuitive and holistic experience with places for people to connect, be productive and feel part of a community. Sheraton Hotels & Resorts is currently undergoing a brand transformation at properties across the world, and Sheraton Amsterdam now showcases this new vision as one of the very first hotels in Europe.
On 16 March, we enjoyed a tour of the hotel – with fun details for meetings such as origami plane folding and binoculars in the suites for spotting planes. And we enjoyed tasting some delicacies of what is served from Commune Restaurant, The Gate Bar & Stripes Restaurant. To celebrate the transformation of the hotel, Sheraton Amsterdam Airport created a special opening offer to experience the renovated Sheraton guestroom, including access to the Sheraton Club and a welcome drink in Commune.
Reading time: 4 minutes.
Selfridges | The world's first department store to serve New-Meat™ within its restaurants
Bird Brewery plants 100,000 trees
Theekopers Betjeman & Barton in Amsterdam
Prêt-à-Portea at the Berkeley features Gucci, Lanvin, Oscar de la Rente and more this Spring Summer 2022
NOCCO Mango Del Sol 
