Novotel X LUCA | A love letter to Italy, youth, friendship and the young guests of the chain



Novotel, a leading brand within the Accor group, recently announced its latest collaboration with Disney and Pixar’s LUCA – a family-friendly original feature film about an unforgettable summer for two best friends in the Italian seaside town of Portorosso – which was released on June 18 on Disney +. Novotel X LUCA does celebrate the launch of the new movie with special offers and delightful surprises for its guests, fans and followers, across more than 40 participating countries, including the United Kingdom, France, South Korea, Canada, China, Mexico, India and many more.

We have seen many more releases of special offers and surprises by hotels and restaurant chains in collaboration with new movies but we love the social media part of this collaboration. Novotel has created a co-branded advert featuring clips from the film (shown in this article), and they invited guests to capture memories using their Luca-inspired Face Lens. Inspiring way to use Instagram!  

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Novotel X LUCA | Making meaningful connections and happy memories

“Novotel is havig a ball with our Disney and Pixar collaborations, providing wonderful opportunities for families to bond, relax and enjoy spirited moments together,” said Nadège Keryhuel, Vice President, Novotel Bran d Experience at Accor. “Pixar’s original family films are fun and inspiring for all, and we are excited to provide extra ways for our guests around the world to make meaningful connections and happy memories together.”

Novotel’s multi-film collaboration with Disney+ and Pixar has already successfully celebrated the launch of two previous films: ONWARD and SOUL. Pixar’s newst original feature, LUCA, is a coming-of-age meets fish-out-of-water story of youth and friendship, as a young sea monster named Luca and his friend Alberto embark on a series of adventures along the Italian Riviera. Alongside the film’s release, Novotel has created a co-branded advert featuring clips from the film, celebrating that the best memories are made together. They will also invite guests to capture memories using their Luca-inspired Face Lens and to participate in a 10-Day challenge via Novotel’s Instagram account. Fans and followers will have the opportunity to win numerous prizes, including a one-week family stay for two adults and two children at any Novotel worldwide. Check out here how to join, the game is on till July 10th! Check out the video introducing their collaboration, the text will continue below the video.

As part of the new collaboration, Novotel locations will be full of excitement thanks to the face lens inspired by LUCA’s Italian adventures, accessible to each guest through their smart phone. QR codes positioned throughout the hotels will invite families to capture memories, spend time together and appreciate delightful and surprising moments. Guests and fans alike will also be able to join in on the fun at home with the exclusive lenses available through Novotel’s social media channels.

Novotel has long welcomed families and children as important guests, even bestowing them with small gifts upon arrival. Families are given complimentary accommodation and breakfast for up to two children under the age of 16 in their room, or they can opt to book a second “family extra room” at a 50% discount. Families checking out on Sundays also enjoy a relaxed day with a 5:00 pm late departure option (subject to availability) – giving them even more time to enjoy lobby-level entertainment and play areas designed for all ages.

Website: Novotel

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