Trends we spotted | Week 50
20-12-2021
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about winter coffees from all over the world, inspiration from Starbucks. And a “snowman pizza” made by Joe’s Rotisseria in New Jersey!
The first 1,600 Neder Bananas from Wageningen University & Research in the Netherlands were harvested at the end of November. Many atypical and sustainable products are made of them! Ever heard of ‘National Cookies Day’? We didn’t, but this day is celebrated on December 4th and Subway opened a ‘Cookieway’ pop-up store around this date.
The fast food chain ‘El Pollo Loco’ is launching a ‘Loco Gifts and Gear’ store in which they sell merchandise specially designed for them, such as a bicycle. And the UK’s cheapest champagne bar has opened, Aldi will sell its award-winning Veuve Monsigny champagne for just £2.33 a glass. And so nice: a ‘Santa sushi’, created by Wave Asian Bistro & Sushi out in Mount Dora, Florida.
Airbnb had a special Christmas promotion in the USA: 4 people could be guests for one night in the ‘Home Alone’ house! Including lots of details like the cheese pizza and Kraft Macaroni & Cheese.
In London you can enjoy the patisserie of the French chef Cedric Grolet in The Berkeley Café and when you are in London now you can enjoy a special ‘Borealis’ by the famous artist Dan Acher for 2 more days. Northern lights above London during the Winter Lights season, we would love to see that above Amsterdam as well!
Uber Eats was the first to deliver meals to space on December 11! And have you heard of PappaRoti? They sell drinks and special coffee buns from Malaysia in more than 400 locations worldwide. Located in Brussels, among others.
Nobu Hotel and Restaurant San Sebastián will open in 2023
16-12-2021
Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, announced its fourth Spanish hotel and restaurant – Nobu Hotel and Restaurant San Sebastián. With a strong focus on cuisine, local culture, and architectural design combined with an air of celebrity, Nobu may have met its match in San Sebastián. As the capital of Gipuzkoa, this is a city with the most Michelin stars per square meter than anywhere else in the world, the site of Balenciaga’s first atelier, and a place that Hemingway fondly called home while writing ‘Fiesta’. A true culinary mecca, the mountainous Basque Country’s culture is reflected throughout the coastal town, where visitors are invited to hop from bar to restaurant while sampling bitesize gastronomy referred to locally as pintxo.
Reading time: 2 minutes
W Hotels debuts in Italy with the opening of W Rome
14-12-2021
W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, recently mad its stylish and spirited Italian debut, with the much-anticipated opening of W Rome. The 162-room hotel, spanning two adjacent 19th century palazzos, makes a captivating entrance as it redefines discerning hospitality in the heart of the Eternal City. Primely located on Via Liguria next to the Spanish Steps.
“Layers of ancient history, exceptional food and wine, spectacular art and architecture, and the genuine welcoming attitude from its people – there is no place quite like Italy and no city quite like Rome,” said Tom Jarrold, Global Brand Leader, W Hotels Worldwide. “It is this Italian zest for life that pairs so well with the inspiring energy of the W Hotels experience. W Rome brings together unexpected design, inviting social spaces and the extraordinary talents of chefs Ciccio Sultano and Fabrizio Fiorani to create a refreshing and highly-experiential lens for modern luxury.”
Reading time: 3 minutes
The Orient Express La Dolce Vita by Accor
14-12-2021
More than 150 years ago, Georges Nagelmackers turned a dream into a reality when he launched the first luxury Orient Express train. Soon, Orient Express La Dolce Vita will head back on track to offer travellers an unforgettable journey through one of the world’s most beloved countries: Italy. This exceptional train journey will welcome its first passengers in 2023.
Reading time: 3 minutes
Oliebollen challenge | Top chefs challenge each other for charity
13-12-2021
To draw attention to children who are limited in their childhood, top chefs Mark Minkman and Sidney Schutte and Brewery De Goede & De Stoute have started an oliebollen (dutch pastry: deep fried doughnut balls) challenge. Under the hashtag #oliebollenchallengenl they are calling on chefs to post their most special oliebol on Instagram. A jury chooses the tastiest and most special oliebol, which is for sale to the public on December 31. The proceeds go to the Onky Donky Foundation.
Reading time: 2 minutes
Liemès Food District Utrecht
9-12-2021
LIEMÈS Food District is the place to be for business appointments, while shopping or for a snack on the go. In this centrally located food hall in shopping center The Wall in Utrecht, different chefs cook their dishes from around the world and bartenders shake their top cocktails. Liemès is a food district like you’ve never seen before.
Foodhall meets restaurant, streetfood meets à la carte: at Liemès you take a seat at one of the set tables and order from the food stands and the bar using a QR. The hospitable staff then serves your order(s) at your table. They don’t use disposables at Liemès, everything is served on tableware. This enhances the eating experience and is more sustainable.
In August 2020 we wrote about the Liemès Food District, it was supposed to open that autumn. We wish the entrepreneurs the best of luck and let’s hope there will not be more COVID-19 measures!
Reading Time: 3 minutes
Trends we spotted | Week 48
7-12-2021
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to…. Bacardi who has announced Astrophel “Troy” Arquiza as the new Global Master Blender for BACARDÍ® rum (the “Maestro de Ron”). And high-quality cocktails from Williams Premium such as the Margarita, Daiquiri, Espresso Martini and Old fashioned are now available in cans.
Butcher and steakhouse owner John Stirk, thought the price of the golden Tomahawk steak at Salt Bae’s new restaurant (in London) was way too high. Stirk Italian Steakhouse now has a much more affordable golden ‘Stirk-Bae’ on his menu…
Wagyu beef is known all over the world as a very exclusive piece of meat. But in Japan you simply ‘pull’ the steak from a vending machine these days! New on the market is the food safety device from Asus, which lets you know whether you have washed your fruit and vegetables sufficiently.
Foodspotting.com preceded the introduction of the app known as Foodspotting. The site allowed its users to take pictures of food that they loved. It was bought by OpenTable in 2013 and doesn’t exist anymore. ChefsTemp on about what happened to this app!
Designer water: this year’s limited-edition glass bottle of Evian water has been covered in Snowflakes by designer Not Vital. A collaboration with Moncler. Another great campaign for the Holiday Season in the UK, this time for the Bounty Bar: ‘The Lonely Bounty’.
Online cooking tutorials called ‘The Secrets of French Cuisine’ at the website of ‘Fine Dining Lovers’. We included the tutorial of the ultimate croque monsieur! And the same website gives you all the details behind the 100 days pop-up in Paris: restaurant ADMO!
Chiqueolatte opened its 8th location in The Hague and The Hoxton hotel group will open four new hotels in Europe in 2022. Tony’s Chocolonely announced that it will not build its own chocolate factory in the near future.
Reading time: 4 minutes
Trends we spotted | Week 47
26-11-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others McDonald’s Germany that is testing reusables in 10 restaurants and the platform Foodsteps that helps food businesses monitor their carbon emissions.
‘The most beautiful butcher shop in the world, Victor Churchill’ opened a new butcher shop in Melbourne, check out the great images in this article. And Pizza Hut USA unveils their new, limited edition holiday Hut Shop.
The Savoy in London has unveiled the world’s first champagne forest, great decoration inspiration! And On Giving Tuesday (November 30), KFC will donate $1 for each KFC Chicken Sandwich sold to to Blessings in a Backpack.
‘Illegal Chips’ come in flavors like horse meat, Casu Marzu and poison blowfish. And a link to all the winners of McDonald’s anti-littering contest in Finland, with great ideas!
Get your pet in a festive mood at 29 Hilton locations in the UK and Ireland with a three course dog menu. Our office dog would love this menu!
24 Karat Gold Turkey | Thanksgiving at Empire Steak House
24-11-2021
Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.
We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.
Reading time: 1 minute
FRENCH IT! | Sofitel introduces series of films to express its ‘Live The French Way’
24-11-2021
As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of modern French Art de Vivre and style. Revealing an edgier and more playful expression of the brand’s Live The French Way ethos, Sofitel is launching FRENCH IT!, a global digital campaign of six stylish short films that spotlight the brand’s passion for arts and culture by bringing the whimsy of the French language to life.
Reading time: 4 minutes
