Trends we spotted | Week 19


  • Trends we spottedTrends we spotted
  • Accor adds legendary Queen Elizabeth 2 to its portfolioAccor adds legendary Queen Elizabeth 2 to its portfolio
  • New look for the beers of the ScheldebrouwerijNew look for the beers of the Scheldebrouwerij
  • Blue Wellness by FletcherBlue Wellness by Fletcher
  • Nederlandse WijninfoNederlandse Wijninfo
  • aerMist at Fairview Farmers RestaurantaerMist at Fairview Farmers Restaurant

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others the small blocks of Parmigiano Reggiano at the McDonald’s in Italy! Might be inspiration for the McDonald’s in the Netherlands, we have great cheeses as well!

Karen’s Diner is coming to the Netherlands, this chain from Australia serves ‘great burgers with very rude service’. We had to explain to our older colleagues what a ‘Karen’ is, do you know it? And Domino’s Pizza Germany launched the Nutri-Score on products and an A-Pizza ‘Fitness Fan’.

The legendary cruise ship Queen Elizabeth 2 becomes an Accor branded hotel: MGallery Hotel Collection. After renovation it will be permanently located in Port Rashid, Dubai.

Lowering the temperature on a terrace: aerMist. We have already experienced a similar system in San Francisco and the Far East, but perhaps also useful in the north of Europe with the rising temperatures?

The Belgian brewery ‘Scheldebrouwerij’ has created a new, fresh look for their special beers. And the Fletcher hotels introduced their own private label in skincare products: BLUE Collection by Fletcher.

Click on the title if you like to read the full article. Enjoy reading!

At McDonald’s in Italy they sell blocks of Parmigiano Reggiano

For those travelling to Italy this summer: at the McDonald’s in Italy you can buy a small block of Parmigiano Reggiano cheese, or as they call it ‘pocket cheese’, for 1 euro. We spotted it in a couple of articles on the web, like the one from Tyla, link in the title. All articles are based on the TikTok of user @_amberjs who posted a very short clip of the menu option of the pocket cheese on the touchscreen kiosk, on her profile on 30th March, she got a 2.7 million views already. Check out her TikTok below.

@_amberjs Italia🤌🇮🇹 #italy #mcdonalds #traveltok #thingsthatjustmakesense ♬ original sound – Olivia

Accor adds legendary Queen Elizabeth 2 to its portfolio in Dubai

Accor, a world-leading hospitality group with over 400 hotels across India, Middle East, Africa and Turkey is adding the world-renowned cruise ship, Queen Elizabeth 2 (QE2), into its portfolio. Taking over operations from May 2022, the cruise ship will undergo further upgrades and renovations prior to joining the MGallery Hotel Collection. Once fully rebranded, Queen Elizabeth 2 will undoubtedly become a landmark property for the MGallery brand and Dubai overall.

Situated in Dubai’s Port Rashid, the QE2’s location is in close proximity to Sheikh Zayed Road, providing easy connection to every main attraction the city has to offer. Once the renovation is completed, the new MGallery Queen Elizabeth 2 will feature 447 hotel rooms, nine food & beverage outlets, ten meeting rooms, 5,620sqm area for outdoor events, six retail outlets, a swimming pool and a gym.

Domino’s Pizza Germany launched the first Nutri-Score on products and the Pizza ‘Fitness Fan’

Domino’s Pizza Germany, the national quick service restaurant (QSR), is starting with conscious nutrition: starting this week, the pizza delivery expert officially introduces the display of the Nutri-Score on the ordering website The Nutri-Score is a five-stage traffic light system from A to E, which is intended to make it easier for customers to make more conscious choices about certain products. Domino’s is thus continuing on its path towards transparency and quality commitment. They also launched their first A-Pizza, “Fitness Fan” pizza, marked with a dark green A. Fruity tomato sauce, crunchy pepper strips, red onions, mushrooms, fresh tomatoes, juicy chicken fillet and melt-in-the-mouth mozzarella ensure real pizza enjoyment without a guilty conscience.

Karen’s Diner, great burgers, very rude service | Is coming to Amsterdam

It started in Australia and we think lots of young people know this video on Instagram below, it’s originally from TikTok. Karen’s Diner, an interactive diner and a special experience. Karen’s Diner is an Australian fast-food chain that is known for its ‘great burgers with very rude service’. At Karen’s you are greeted and waited on by rude waiters who in return expect you to act like a real Karen. A place where you can complain until you are blue in the face, because they literally do not care. Another advantage, the food there seems to taste good too. The menu consists mainly of burgers and cocktails, and they also have some side-orders. As we understand it, most of the guests have fun and it is a unique dining experience.

There are Karen’s Diners in Brisbane, Gold Coast, Manchester, Melbourne, Sheffield, Sydney CBD and Ryde and the good news is that Karen’s Diner has announced that they will open a Karen’s in the Netherlands. It is expected to open in August this year! With whom are you going to enjoy a burger and cocktail and let the rude service overwhelm them?


Dit bericht op Instagram bekijken


Een bericht gedeeld door Karen’s Diner (@karensdinerofficial)

aerMist | A high-pressure misting system that can lower temperatures by up to 20 degrees Fahrenheit

Restaurateurs can now maximize profits and dining capacity on outdoor patios by keeping diners cool on warm summer days with aerMist, a new high-pressure misting system that can lower temperatures by up to 20 degrees. aerMist is the first high-pressure cooling system for homes and restaurants that offers user-friendly technology to lower the temperature of outdoor spaces up to 20 degrees Fahrenheit. The company was founded in 2021 by Boris and Jelena Medic and is based in Plano, Texas. The misting systems provide the best cooling at the lowest cost. In addition, aerMist systems are eco-friendly, minimizing water use with a sleek design that maximizes space.

Blue Wellness by Fletcher | Private label care products

As of May 2022, the largest hotel chain in the Netherlands, Fletcher Hotels, will launch its own private label in care products; BLUE Collection by Fletcher. The BLUE Collection was born out of the love for wellness and inspired on the current daily hectic life. The complete collection, consisting of nine body and home products, will be available at all BLUE Wellness, Spa & Beauty locations and in over 110 Fletcher hotels throughout the Netherlands. The products and accompanying fragrance experience will be used in every hotel room, in all public areas and during various massages. The complete home collection and the special gift boxes are sold in every Fletcher hotel and every BLUE location. The products are also available online via the special web shop, link in title.

New look for the special beers of Scheldebrouwerij

This spring, the Belgian brewery Scheldebrouwerij will be giving all its speciality beers a completely new look. The Belgian brewery is boldly changing its visual course and is switching to a completely new line with a clear layout, clear communication and stimulating design. What you see is what you taste, is their motto. Fully in line with their brewing philosophy: Beer in Balance. This is the reward for passion, dedication and hard work. Every single brew. Weighing things up until the perfect balance in the beer experience is found. For almost 30 years this has been the conviction that Scheldebrouwerij has stood for. The result? A robust line-up of beers with a strong and unique character. Starting this spring, this will also be visible on the outside of the bottle, where colourful illustrations will support the distinct profile of each beer. Scheldebrouwerij is on the same wavelength in brewing, but visually takes a fresh approach. With the new look and visual translation of each beer-DNA, Scheldebrouwerij grants the individual beers the stage they deserve.

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