Trends we spotted | Week 20


  • Trends we spottedTrends we spotted
  • Jubilee celebrations at Claridge’sJubilee celebrations at Claridge’s
  • Kate Pery in clip - credits Vijat MohindraKate Pery in clip - credits Vijat Mohindra
  • McDonalds USA - Chocolatey Pretzel McFlurryMcDonalds USA - Chocolatey Pretzel McFlurry

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week amongst others links to articles about the beer brand Coors, which introduced a barley milk, ‘Golden Wing’.  And we congratulate Brewdog on their 15th anniversary, they have created a 15%. PUNK. IPA for the occasion!

Katy Perry collaborates with in a new campaign. Did you see their clip already? You can watch the whole clip further in this article. And Richard Branson’s Virgin Limited Edition currently has seven high-end hotels and the eighth, the Son Bunyola Hotel on Mallorca, is due to open in the summer of 2023.

There are already two Paradox Museums in Oslo and Stockholm, and at the end of this year a Paradox Museum will open in the ‘American Dream’ shopping and indoor family entertainment park in New Jersey.

On May 12, the 50 best pizzerias in Europe were announced by, 50 Top Pizza Europe 2022. According to them, you eat the best pizza at Peppe Pizzeria in Paris. We congratulate them and nNea Pizza in Amsterdam with their 11th position!

In honor of Queen Elizabeth’s platinum jubilee, Claridge’s is celebrating her anniversary in its own unique and legendary style, including cocktails and a ‘Royal Archive Cabinet’ in their lobby.

There is a limited edition NFT collection of the Instagram posts of virtual influencer Esther Olofsson from Rotterdam! Available at And McDonald’s USA is introducing the ‘Chocolately Pretzel McFlurry’ this summer. For a limited time as from May 25.  

The newest Eataly store opens at Rome Fiumicino airport, with over 2,000 square meters, it will be the brand’s 41st outlet!

Click on the title if you like to read the full article. Enjoy reading!

Coors is now making ‘Golden Wing’ barley milk

Coors introduced Golden Wing, a new non-alcohol plant-based milk that can be found in the dairy aisle and not in the beer section of the grocery store. Coors presented a product that is made with five all-natural ingredients, water, barley, sunflower oil, pink Himalayan salt and shiitake mushroom extract. The non-GMO barley stock comes from the fields of Coors’ barley farmers. More in the article at Food Beast, link in the title.

Paradox Museum will open at American Dream in New Yersey

At this moment there are 2 locations of the Paradox Museums in Oslo and Stockholm and a third is in the making in the US. American Dream in New Jersey has added an 11,000 square foot location for the Paradox Museum which is set to open late 2022. Guests of all ages will enjoy mind-twisting, eye-tricking experiences through over 70 paradox-based exhibits and learn everything about the science behind paradoxes. More at the website of Global Amusements and Play, link in the title.

Virgin Limited Edition from Richard Branson announced a new retreat on Mallorca

Virgin Limited Edition has currently seven high-end retreats and the Son Bunyola Hotel will be opened in the summer of 2023. It’s located within the UNESCO World Heritage Site of the Serra de Tramuntana mountains. The property is based on an existing finca (a traditional farming manor) that dates back to the 15th century. This new boutique hotel will comprise 28 rooms, two restaurants, dining terraces, lounges, 3 stand-alone villas and a swimming pool. More details in the article at Robb Report, link in the title.


50 Top Pizza Europe 2022 | Peppe Pizzeria in Paris is the Best Pizzeria in Europe

Peppe Pizzeria in Paris, by Peppe Cutraro, has been named the best pizzeria in Europe outside Italy by 50 Top Pizza Europe 2022 for a second consecutive year, during an official awards ceremony held by 50 Top Pizza in Milan on 12 May. In second place Fratelli Figurato in Madrid, in third 50 Kalò in London. The exciting evening awards ceremony was presented in Milan by Federico Quaranta. 21 countries were represented.  Spain and England with 5 venues each are the reigning European pizza countries, Italy excluded. And we congratulate Vincenzo OnNembo and the team of nNea pizza in Amsterdam with spot 11 on this list. More details in the link in the title.

Jubilee celebrations at Claridge’s | The Royal Archive Cabinet in the lobby

To commemorate the Queen’s Platinum Jubilee, Claridge’s will be celebrating in its own unique and legendary style. Union Jack flags will proudly fly over Brook Street, delicious cocktails inspired by the coronation will be shaken and poured, and for the first time, royal treasures from the Claridge’s archive will be unveiled.

The hotel has a long history of hosting royalty, so much so that it has often been referred to as the ‘Annex of Buckingham Palace’. Her Majesty The Queen has often frequented the Mayfair institution from visiting fashion shows in the 1950s to hosting a private family dinner to celebrate her 60th birthday – it is the place The Queen has chosen to celebrate many important personal and public moments throughout her reign. Curated by Claridge’s in-house archivist Kate Hudson, the Royal Archive Cabinet will showcase rare and precious items from the 1953 Coronation and more, which have never been seen before. Displayed in the hotel’s legendary lobby from June 1st, this special showcase features mementos from an original swatch of the hand stitched and beaded fabric from the Queen’s coronation gown plus hand written annotations of the motif by designer Norman Hartnell, to original menus and cocktail cards served at Claridge’s on Coronation Day 1953. Original photographs from the procession and Her Majesty’s visits to Claridge’s add some final flourishes.

NFT collection of the virtual influencer Esther Olofsson

We wrote about the virtual influencer Esther Olofsson before, as brand ambassador for the Dutch Postillion hotel chain. With her quirky personality and insider’s perspective on Rotterdam’s city culture, she conquered the hearts of 45 thousand Instagram followers in no time. And now, she will be minting a collectible series of limited NFTs featuring 15 of Esther’s best Instagram posts based on her archetypes and one highly exclusive NFT based on her very first video appearance. Also available on, link in the title.

McDonald’s USA Debuts the Chocolatey Pretzel McFlurry

Just in time for the start of summer, McDonald’s USA is releasing its first new McFlurry® flavor of the year – the Chocolatey Pretzel McFlurry. The tasty frozen treat will be available starting May 25 for a limited time at participating restaurants nationwide in the USA.

Each McFlurry is made with McDonald’s creamy vanilla soft serve, mixed with chocolate-covered pretzel bits and topped with a rich caramel swirl – making it the perfect combination of salty and sweet. More details in their press release, link in the title. It sounds like a real American treat! We wonder whether we would love it here in Europe? Would you like to try it?

Airport premiere for Eataly in Rome

The latest Eataly store is celebrating an airport premiere on more than 2,000 square meters. Number 41 of the Italo brand can be found in the new Boarding Area A in Terminal 1 of Rome Fiumicino Airport. More details in the article of Food Service, link in the title.

Brewdog celebrates its 15th birthday with a 15 %. PUNK. IPA.

It all started in Scotland in 2007 – and now 15 years later, Punk IPA from Brewdog is now Europe’s favourite IPA. To celebrate this momentous occasions, they have brewed a colossal 15% version of Punk IPA. This quadruple IPA has been 15 years in the making; a  big, bold and uncompromising bitter onslaught that packs a boozy hit amongst sticky, bitter hops bringing notes of candied grapefruit and sugar-coated citrus. Limited batch. History in the making. Check out their website, link in the title.

Katy Perry in the new campaign of introduced their new brand campaign ‘Did someone say’ this week. It focuses on the happy feeling we all know when someone suggests food delivery. This new creative direction builds on the Just Eat campaign ‘Did Somebody Say’ featuring Snoop Dogg which previously achieved success in the UK, Australia and Canada. In these markets, the slogan ‘Did Somebody Say’ is now widely known among the general public. The success formula is now being introduced in all markets where Just Eat, the parent company of, is active. The new global campaign can be seen as a 30″, 20″ and 10″ TV spot, online video, out of home statements and on’s social media channels.

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