KINGSTAIRS | Burger King gave away free Whoppers in the Bronx
17-1-2020
To celebrate the DVD release of the movie Joker, Burger King gave away free Whoppers delivered to residents of the Bronx in New York City. This because they have been suffering through tourists from all over the world climbing the ‘Joker stairs’ on Shakespeare Avenue! Burger King said anyone living in the same borough as the now-famous stairs could get a free Whopper delivered by Uber Eats until January 12 if they used the code KINGSTAIRS.
Another example of a viral marketing campaign to promote a local happening. So if your city has its own special circumstances….. like a famous Instagram spot, use it to promote your product through social media. And we all know that residents in cities like Amsterdam, Barcelona, Paris etc. ‘suffer’ due to the influx of tourism. Play with it!
Trends we spotted | Week 3
16-1-2020
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about Selfridges that has a café with an adult-sized slide in its window and about Lets Golf!, they transformed the city of Groningen into a minigolf park.
During the Hotelnacht (the hotel night) 2020 in Amsterdam (the 18th of January) you can participate at Taiko Bar’s Asian Karaoke Night at the Conservatorium hotel. Or visit the Pulitzer x Lindt during the Hotelnacht 2020. They’re creating a chocolate heaven!
In December the first vegan cheese shop opened in Amsterdam and in London a pop-up cheese-themed hotel will open! An idea by Café Rouge.
Le Prestine in Antwerp, the new restaurant for Sergio Herman is looking for staff, they will open this April. Also a link to ‘The Jungle Bubble by Anantara’ in Thailand, watching elephants from your bed and bubble! And inspiration for a children’ playground from Beijing, the Baoyan Park Children’s Entertainment Park.
nhow Amsterdam RAI | Amsterdam has a new icon
13-1-2020
General Manager Hermann Spatt personally welcomed the first guests of nhow Amsterdam RAI on January 10, 2020. It is the second nhow hotel to be opened in the Netherlands. nhow Amsterdam RAI is located between the RAI Convention Centre and the A10 highway, making it attractive for organizers, exhibitors and visitors to national and international exhibition and conference markets. Schiphol Airport is a ten minute drive by car or train and the tram will take you to Dam Square within six minutes. The building was designed by the architectural firm OMA. nhow is the lifestyle brand of NH Hotel Group and the hotel in Amsterdam has 650 hotel rooms and nine multifunctional event rooms on the 23rd floor.
Alternative to the breakfast buffet
3-12-2019
A blog by Marjolein van Spronsen about sustainable breakfasts in hotels. She no longer believes in large buffets and recently came across a nice solution.
For years I have been surprised by the lavish breakfast buffets in hotels, with cooking islands where your eggs, pancakes, waffles, French toast and so on, are prepared freshly. International hotels prepare the most incredible dishes for their guests, smoked salmon is almost always available and sometimes even oysters. More than enough choices for everyone! Now however, I have reached an age where I tend to eat less, and if I look at what others get stuffed on their plates, I am always surprised! I sometimes even have the urge to point out to my fellow buffet users that the pancakes with maple leaf syrup don’t have to be on the same plate with their salmon.
Collabs & Crossovers
3-12-2019
Enjoy the blog by our colleague Niek Timmermans from Van Spronsen & Partners hospitality consultants. He blogs about the trendy collabs & crossovers, how hip and popular are they in 2019?
Earlier this year, Leonie van Spronsen wrote a blog about crossovers, how she felt 2019 could have been the year of crossovers. She kicked it off with an example of the Emmy Cheeseburger Dumplings of Mimi Chengs in New York. Two hospitality entrepreneur comrades that created a dish out of their individual bestsellers. We also have an example of this in the Netherlands, the Taiko X FEBO authentic FEBO snack wall in Tunes bar with limited-edition langoustine frikandels and Wagyu burgers specially created by chef Schilo van Coevorden.
SCRAEGG | From the fastest scrambled eggs to the smallest canteen in the world
3-12-2019
2018 was the starting point for SCRAEGG: Presented as ‘the fastest scrambled egg in the world’, the compact device with a steam nozzle quickly became centre of attention at trade fairs because using different flavors, a fluffy scrambled egg could be conjured up in seconds. Without a pan, without fat and without an unpleasant smell. Just one year on, SCRAEGG still supplies the world’s fastest scrambled eggs in a wide range of variations. But it also produces a tasty selection of other meals and snacks, such as quinoa cups, loose potato mash, soups, creamy porridges and even fine desserts and small cakes.
At the HOST international hospitality trade fair in Milan, Italy, SCRAEGG was recognized as the most groundbreaking innovation. The FCSI Start Me Up Innovation Award was awarded for the first time in 2019 by the Foodservice Consultants Society International and Electrolux Professional. The jury of experts honoured the SCRAEGG patented steam nozzle system, which prepares different meals in a matter of seconds.
Fresh food robot ‘Sally 2.0 by Chowbotics’ will be rolled out worldwide
2-12-2019
The world’s first fresh food robot, Sally 2.0 by Chowbotics enters a new phase with a new user interface, hardware enhancements, and an expanded menu with meal options for any time of day. Sally 2.0, the newest iteration of its widely-popular fresh food robot, which first came to market in 2018 and is currently in action at more than 70 locations including offices, college campuses, hospitals, and more. The enhanced model features a larger tablet display, a stunning new user interface, wheels for increased mobility, and improved servicing features that reduce operator refill and cleaning time. In addition to Sally’s flagship salad and grain bowl offerings, Sally 2.0 now offers breakfast and snack options such as Açai bowls, fruit, yogurt bowls, and more. Thousands of people can now experience these enhancements at several new deployments across the country and around the world.
We wrote about the Robot Sally back in 2017 and wondered when we will see the first fresh food robots like Sally in Europe. Stated at the website of Chowbotics is that they work with the Compass Group, Sodexo and in the press release it says that Bonduelle, the French international plant-based food company, recently ordered a first set of 50 robots for France. Earlier this year, the two companies joined forces to create the Cabaletta brand and set an exclusive partnership for deployments at foodservice outlets throughout mainland Europe. “We believe offering salads and other plant-based food through easy to access kiosks will be a key trend for the future,” says Elodie Levrier, Project Director, Bonduelle. So anything for your food outlet or kiosk?
Trends we spotted | Week 48
29-11-2019
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about a snowman sculpture trail you can walk in London Bridge this Christmas and start-up Air Protein creates ‘air meat’ using protein-producing microbes discovered by NASA.
Gucci and Massimo Bottura will open the second Gucci Osteria at a rooftop in Beverly Hills and we found an adorable package deal: last summer you could enjoy a ‘puppies & prosecco’ package at the Kimpton Hotel Monaco in Denver.
US-based Sweetgreen is using Artificial Intelligence tech and personalised service to attract customers to its latest restaurant in New York. And a link to the full list of the 100 Best chefs in the world 2020 according to the French restaurant Le Chef, with 6 Dutch chefs!
Tokyo’s 13th Michelin Guide has been released last week and KFC also tested plant-based chicken in Canada for one-day. They want to introduce plant-based chicken in 2020.
Claridge’s Christmas Tree 2019 by Christian Louboutin | ‘The Loubi Express’ steams into Mayfair straight from Paris
22-11-2019
Claridge’s, London’s legendary Mayfair hotel has unveiled the Claridge’s Christmas Tree 2019 in the hotel lobby, created by long-time friend and guest, designer Christian Louboutin. Claridge’s Christmas Tree 2019, celebrating its 10th anniversary, is accompanied by The Loubi Express, a glittering red train stationed in the snowy forest clearing of the lobby, with a plethora of wrapped gifts atop the train, making their way from Paris to London to spread festive cheer.
Hotella Nutella | The sweetest hotel pop-up of all will open in Napa Valley in 2020
22-11-2019
A dream comes true for Nutella fans over the whole world, a pop-up Nutella hotel will open in January 2020 in Napa Valley, California. Inspired by Nutella®, The Original Hazelnut Spread®, the exclusive one weekend only pop-up will treat three Nutella super-fans and their guests to an unforgettable breakfast experience that showcases new and exciting ways to enjoy the hazelnut spread. Consumers interested in vying for a reservation for the weekend of January 10-12, 2020 can apply for the chance to win a visit to the property by going to the website of Hotella Nutella, and creating a video that demonstrates how Nutella makes their mornings special. Nutella fans can also find full contest rules here.
Earlier this year we wrote about the pop-up Taco Bell Hotel and the Airbnb Barbie home. It looks like marketing departments of famous brands found their way into the hotel world! We wonder when their will be pop-up in a Dutch hotel?
