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JO&JOE | new brand by AccorHotels

15-11-2016

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AccorHotels wants to revolutionize hospitality with its new brand: JO&JOE. A brand co-constructed with its future guests, disrupting traditional codes. JO&JOE will blend private-rental, hostel and hotel formats. They want to reinvent and disrupt the experience in terms of design approach, catering, service and guest journey. By 2020 a total of 50 venues have to be open at destinations popular with Millennials, like locations in Paris and Bordeaux (2018) and Warsaw, Budapest, Rio and São Paulo.

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Virtual Reality as a sales tool

1-11-2016

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The marketing- and sales of Hilton Amsterdam Schiphol is going to use Virtual Reality as a sales tool. Potential clients who don’t have the opportunity to visit the hotel, can still experience the hotel with the help of their Virtual Reality glasses.

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Small gestures of hospitality from The Yeatman hotel

1-11-2016

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The best city hotel we have had the pleasure to visit! The World Heritage city of Porto has an iconic hotel, The Yeatman. With a breath-taking position overlooking the Douro River and the historic city centre, The Yeatman offers a great place to stay with stunning panoramic views from the terraces, the indoor and exterior pool (in the shape of a port bottle), the rooms and restaurants. Some of the small gestures of hospitality from The Yeatman, the naming of the rooms, the design elements, the housekeeping & maintenance and of course the friendly approach from all the staff.

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Hotel De Reiskoffer | Storytelling with a twist

24-10-2016

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Golden Tulip Hotel ‘De Reiskoffer’ (translated: the travel suitcase) in Bosschenhoofd, Noord Brabant (the Netherlands) uses storytelling quite some years now. For example they give their guests a travelduck to take on their next travels since 2007. Recently a short movie was released, starring the hotel called ‘Avonturen bij de Buren’, which means adventures with the neighbours. Another great example of storytelling with a twist.

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Trends we spotted this week – week 42

21-10-2016

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At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, Karl Lagerfeld will launch a hotel brand, some examples of the use of rooftops in Melbourne and a new beer.

If you like to read the whole article, click the title. Enjoy reading!

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De Pier Suites | Exclusive hotelsuites at ‘De Pier’ in Scheveningen

18-10-2016

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From mid-November on people can spend the night on De Pier in Scheveningen. After opening the biggest terrace in the Netherlands, the Food boulevard, the Pier Offices and the first ferris wheel above the sea, the owners have a new goal. They want to complete the five exclusive hotel suites of 30m2 with their own outdoor area with panoramic views of the North Sea. After the completion of these five Pier suites, eight stylish cabins will be built on the outer ring of the Zuidereiland. If you want to visit The Hague in the Netherlands, this will be a great place to sleep!

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Instagram | the perfect social media network for hotels, restaurants and cafés

12-10-2016

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The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises.

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Pause Ritzy | a great alternative to the formal business lunch

5-10-2016

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Leonie van Spronsen, lives and works in Paris and finds the most amazing spots for you to sleep and eat as The Localpolitan, this time she writes about a workshop lunch she had at The Ritz, Pause Ritzy.

It occurs very often, business travel where businessman or -woman barely get to see the destination which they are visiting, a real shame sometimes. This is especially a shame at the moment there is quite a bit of time in the program. Specifically when visiting Mediterranean countries, here they will easily schedule 2 hours for a lunch. The Ritz Paris has found an excellent solution to this.

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Trends we spotted this week – week 39

30-9-2016

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At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a unicorn café in Bangkok and feed the one in need by deleting a Instagram picture.

If you like to read the whole article, click the title. Enjoy reading!

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#MGravityRoom

30-9-2016

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The luxury hotel Marriott at Brooklyn Bridge in New York, invites visitors to snap pictures of their inverted replica of a guest room. The pictures are shared on social media with the hashtag #MGravityRoom.

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