Map allergens via Ingredient Information Netherlands
13-11-2014
Within exactly one month, every food provider in Europe is obliged to be able to tell his customers or guests which allergens are processed into a dish or product. It’s a complicated matter and time consuming to have to determine this yourself. Ingredient Information Netherlands supports.
The solution
Ingredients Information Netherlands (IIN) connects the allergens, but also the nutritional values and the E-numbers, to the products you use. Based on this information they give an insight in which allergens, nutritional values and E-numbers that are processed in your dishes. IIN provides you with the solution for the provision of allergen information within your organization; it does this for large or small restaurants, hotels and catering companies.
This is how IIN works
The philosophy behind the IIN software; ‘being transparent in a simple way about all the allergens in food’. The software design is based on your menus, recipes and the products involved and thus provides a custom made ingredients-information package. In addition to allergens you can also gain direct insight into the nutritional values (required by law in 2016) and the E-numbers. In short IIN makes the link between the information provided by your suppliers’ raw material specifications and your own recipes in one database. Through your own ‘My IIN’ you have a quick insight in which allergens the products contain in both your dish and menu. You can print the results and process in a separate allergen menu, display the information on a tablet or smartphone, or even mail it to your guests.
100% custom made
So no sheets of paper, but a web based solution. That means you have access to the information via a PC, tablet or smartphone. The system saves time, you meet the legal requirements, you can receive guests who suffer from food allergies and you create added value for nutrition-conscious guests. Check out the website of IIN, it’s possible to experience the capabilities of Ingredients Information Netherlands in a demo environment.
Use the #selfie in your benefit
10-11-2014
The luxury Mandarin Oriental hotel in Paris created a new example of the use of the #selfie that benefits both the company as the consumer.
Marjolein wrote about it in the beginning of September; the #Selfie as a trend. In that article she provides a few examples, recently she spotted a new one from the luxury Mandarin Oriental hotel in Paris. The hotel launched a ‘Selfie in Paris’ campaign in August 2014. Offering their guests a tour of Paris’ best selfie spots with a private car and driver.
The best #selfie time is yet to come
As from the end of November it will be booming with all the #Christmas decoration #selfies on the social media. In front of the Christmas Tree on famous spots, with the decorated windows at all the big warehouses et cetera. Make use of this #selfie trend by creating the perfect Selfie spot in your restaurant or hotel. As city you can organise your own best selfie spot tour to promote your most photogenic spots as well.
13 December 2014, D-Day for the new Allergen Law
16-10-2014
13 December 2014 is the day, every food provider in Europe is obliged to tell their customers or guest which products are incorporated into their product or dish. At least if one of those products has one of the 14 Allergen groups in it. Does your company already have a menu with Allergen Labels indicated per dish?
Restaurant Hemingway
Hemingway Restaurant, from ‘Grand Hotel De Draak’ (Dragon Hotel) in Bergen op Zoom has already a menu indicating if one of the 14 Allergen Groups are processed in a dish . They have chosen the above solution; a chart. Other restaurants and bars choose to work with symbols. Recently a restaurant owner asked whether it’s mandatory to have this stated in all of his menu’s? You don’t need to publish it on every menu but the information needs to be available within the restaurant, so you are able to inform your guest suffering from an allergic reaction to one of the 14 Allergen product groups.
So if you have a restaurant or a bar serving food, you have to be ready for this Allergen Law within 2 months!
More safety with a fun factor
25-9-2014
A marketing campaign with a dancing traffic light to increase safety on the road. Last July, car manufacturer SMART in collaboration with BBDO Germany placed a unique system in a traffic light in a busy street in Lisbon. The traffic light looked normal at first, but before people started to get bored waiting for the green light, the red man in the traffic light started to dance. The dance moves of the red man were recorded by volunteers in a large installation. The action doesn’t only look great it also served a purpose: because pedestrians were entertained, 81% more people were waiting for the light to turn green.
In 2009 we’ve spotted a ‘Wiki Traffic Light‘ on the website The Fun Theory, where car drivers could answer ‘wiki’ questions while waiting during the red light. Increasing safety with a fun factor, an idea for your town?
Summer Play area on a roof garden
28-7-2014
The last couple of weeks, I noticed that the car park where I always park wasn’t as packed as usual. In Arnhem, they have a nice solution for car parks during the summer. They created a ‘Roof Garden’. A public place or a all-in-one location, where you can hang-out, drink something, eat a ‘roof’-meal, enjoy the garden and follow a bee workshop. You can even play ping pong, practice ‘roof’yoga, see a ‘roof’-movie and exercise at the underground gym. Furthermore, it is a showroom for creatives and cultural initiatives, such as a silent disco. The design is sustainable, it uses solar energy and for example the furniture is created from wooden pallets by volunteers.
Update: 3 August was the final day, luckily we still got the pictures.
French label ‘home-made’
21-7-2014
The French government introduced a new law forcing ‘fait maison’ (home-made) where restaurants have to indicate whether they are only using home-made food. This means that they can use the mark of ‘fait maison’ when they are only using food which has not been processed or prepared before. The restaurants can be recognized by the logo of a frying pan with a little roof on top. The French government is using ‘fait maison’ to improve the state of their traditional restaurant scene.
Creative protest against anti-dancing law
15-7-2014
You’ll hear something when you listen to the Dutch Radio 1! Last week I heard a story about a protest against the anti-dancing laws in Japan from 1948. At the ‘Techno Udon-parties’ in Japan people aren’t dancing but ‘kneading’ special dough! At these parties people are provided with some Udon-dough, covered in plastic, to dance on. This way they get around the provision of the 1948 Adult Entertainment Business Regulation Law that forbids dancing in bars. The parties also exist to promote the old art of making dough. They’re even considering to bring the Udon-parties to other countries as well. ^Marjolein van Spronsen
Hospitality inspection online
14-7-2014
On 7 June the ‘Netherlands Food and Consumer Product Safety Authority’ started with the publication of the inspection results of lunchrooms. The reviews of over 1.600 lunchrooms can be found on the inspection card and the ‘horeca inspectiekaart’ app for iPhone and Android. Both systems help consumers find a lunchroom that scored high at the inspection.
acting sustainable by having fun
7-7-2014
The Green Plugin is a modular system whit which festivals can be built sustainably. It uses sustainable sources as wind-, solar- and human power. The Green Plugin has several items such as a dance floor, that gathers the energy of the people who are dancing and lights itself. Or an interactive recycling installation, where visitors can take their cups and transform them into a 3d-printed item. The Green Plugin is a initiative from UMEF (United Music Events Foundation), the Perpetual Plastic Project and Energy Floors.
Inglorious fruits and vegetables
7-7-2014
The third largest supermarket chain in France, Intermarché, introduced the campaign ‘inglorious fruits & vegetables’. The supermarket buys the ‘ugly’ fruits and vegetables that would normally be thrown away and sells it 30% cheaper. It is a win-win-win campaign: consumers get good quality fruits and vegetables for a cheaper price. The growers are paid for products that normally would be discarded and Intermarché increases its sales with this new line of products. Besides the ‘inglorious’ fruits and vegetables the supermarket sells soups and juices made from these products as well.
Intermarché launched this campaign nationwide trough billboards, social media, television and radio. In the Netherlands we have seen a number of actions to promote these ‘ugly’ products as well. In 2013 we saw the crooked cucumber action of the ladies of Kromkommer and the store Zegro in Rotterdam and in 2014 we’ve spotted the crowdfunding action for ‘kromkommer’ soups.
