More safety with a fun factor


A marketing campaign with a dancing traffic light to increase safety on the road. Last July, car manufacturer SMART in collaboration with BBDO Germany placed a unique system in a traffic light in a busy street in Lisbon. The traffic light looked normal at first, but before people started to get bored waiting for the green light, the red man in the traffic light started to dance. The dance moves of the red man were recorded by volunteers in a large installation. The action doesn’t only look great it also served a purpose: because pedestrians were entertained, 81% more people were waiting for the light to turn green.

In 2009 we’ve spotted a ‘Wiki Traffic Light‘ on the website The Fun Theory, where car drivers could answer ‘wiki’ questions while waiting during the red light. Increasing safety with a fun factor, an idea for your town?


Website: SMART

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