Kromkommer crowdfunding


Around 5 – 10% of the Dutch vegetable and fruit produce is wasted because the products don’t fit the ‘common appearance’. Kromkommer wants to use these weird shaped vegetables and fruits for an alternative series of soups. Therefore Lisanne van Zwol, Jente de Vries and Chantal Engelen started a crowdfunding campaign to raise € 25. 000,- and produce the soups themselves. Their goal is to motivate 20.000 crazy vegetable heroes in 2014. According to the ladies, someone is already a vegetable hero after buying one of the soups, because the content would otherwise be wasted. The collected donations will be used for purchasing vegetables from growers, transportation to the factory, production of the soups and design and print of the labels. Donators can choose from a range of rewards like tickets to the launch event (€ 10,-), a visit to the factory or one of the growers and a fair amount of soup packages (€ 500,-).

In 2013 Kromkommer collaborated with hospitality industry wholesaler ‘Zegro’ to reduce waste. With their Kromkommer concept the ladies are nominated for the ‘Horecava Innovation Award’ 2014.

Bron: Crowdfunding website

Website: Kromkommer

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