Djemaa El Fna square in Rotterdam


  • Djemaa el Fna

On September 20 and 21 the ‘Museumpark’ in Rotterdam will be transformed into a huge outdoor restaurant. Inspiration is the famous square in Marrakesh, Djemaa el Fna. This square will transform in the evening from a market into an outdoor restaurant where visitors can buy snacks at various stalls. During the first edition of the ‘Djemaa el Fna’ in Rotterdam, some entrepreneurs will make Moroccan snacks with the goal to make the diversity of cultures and nationalities visible. There will also be different Moroccan products for sale, musicians, dancers and camels. ‘Djemaa el Fna’ is part of the ‘World Food Festival’.

Ten thousand Twitter followers


To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and

Interactive window advertisement


Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.

Three minutes in Italy


Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.

Phone-holding camera stand


  • camera

In Japan a phone-holding camera stand is installed on tourist spots so tourists can take pictures of themselves without the help of others. The camera holder can rotate 360 degrees and is installed at the right height and distance to take a group photo. The stand is suitable for any smartphone and even tablets.

Streetlight with a message


In the area around São Paulo, Brazil residents can share stories in a special and direct way. The project ‘Mensagens Que Brilham’ equipped the street lights with special lenses with printed text. In the evening when the streetlights are switched on, different messages of residents are projected on the streets. This project is developed for AES Eletropaulo, an energy company. But we think that this is a special way to transmit a message, or fun for events or as an eye catcher for the entrance of a restaurant or hotel.

Pay with your face


A new payment system based on face recognition is introduced in Finland. The system is called Uniqul and guests can pay by showing their faces for the camera and wait for their profile to conform their purchase. No pin codes, credit cards, wallets or fingerprints anymore…. Uniqul wants to improve the safety and speed of transactions. We are curious how this technical system will develop the coming years. Who knows we will pay in a number of years with our face at a terrace or a hotel and we no longer need our wallet any more.

The Paris guide to tourists


Frenchmen have the image that they are often unfriendly to tourists and that they only speak their own language. The French who work in the tourism industry can now read the book ‘Do you speak touriste‘. This booklet is an initiative of CCIR and CRT from Paris and includes information for taxi drivers, restaurant staff and shop workers how to deal with tourists from different countries. The Dutch people often go on vacation in groups, spend an average of € 139,= per day and approximately 55% of the visitors would love to return within one or two years to Paris, according to the booklet.

+Pool tile by tile


A floating pool in the middle of New York City’s East River, wouldn’t that be great? It might become reality thanks to crowd-funding. +Pool, a sustainable design project that would bring a giant filtration system disguised as a pool to the waters separating Manhattan and Brooklyn. Aiming to clean up to half a million gallons of river water each day. Architectural firm Family and the design office PlayLab, would allow New Yorkers the opportunity to swim in the East River safely for the first time in a century. The project scored headlines two years ago when ideas for the pool first surfaced on Kickstarter. Now the ambitious dream has inched closer to reality, as PlayLab/Family has achieved their goal last week at the Kickstarter page to gear toward creating a test pool. We think a cleaning pool like that would do great in the canals of Amsterdam or the port of Rotterdam. And the idea of the personalized tiles is great as well. Read more at The Huffington Post.

Billboard mini appartments


The Belgian artist Karl Philips has given billboards an extra function with his project ‘The Good, the Bad, the Ugly’. He renovated old trailer billboards into small apartments. Thanks to the ads on the walls of their temporary house the inhabitants earn some money to live in a billboard. The ads also conceal that these billboards are used as apartments. Earlier we’ve spotted billboards used as a bench, a shelter from the rain or a ramp over stairs.

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