Trends we spotted | Week 10


  • Trends in het kortTrends in het kort

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the ‘Bar of Yes’ in London en IHOP (International House of Pancakes) created some fakenews with their IHOb rebranding! And KLM (our Royal Dutch Airline) is offering ‘Take-off tips’ through holographic travel kiosks.

We know that there are stunning hotel suites all over the world, but this suite in Las Vegas beats a lot! This suite at the Palms Casino resorts is decorated by the artist Damien Hirst.  And a list of 10 great Escape Rooms from around the world with the rooms of ‘Sherlocked’ in Amsterdam on it!

We also spotted a Japanese Café that has robots as staff that are controlled by disabled people. And in the USA joins Pizza Hut forces with FedEx to explore the FedEx SameDay Bot for delivery.

Also: IKEA created an air purifying curtain, the GUNRID and KFC is crowdfunding its next marketing gimmick!   

Click on the title if you like to read the full article. Enjoy reading!

The ‘Bar of YES!’

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience.

The ‘Bar of YES!’ will be hosted by chef to the stars Nina Parker and will celebrate the launch of Nestlé‘s new brand, YES!, and it’s range of wholesome and delicious snacks. Nina has designed a menu of five delicious vegetarian and vegan dishes, each inspired by the exciting flavour combinations and natural ingredients of the new YES! bars – including fruity blends like lemon, quinoa & chilli as well as nut-based combinations such as dark chocolate, sea salt & almond.

Visitors to the ‘Bar of YES!’ will enjoy an interactive blindfolded tasting experience of Nina’s food. The ‘Bar of YES!’ will be open to the public on 13th to 14th of March, with chef appearances from Nina Parker at lunchtime and dinner services.

KLM’s ‘Take-off Tips’ | Holographic travel kiosk connects travellers with locals

It’s no secret that getting insights from locals can lead to some of the best travel experiences and to tap into this idea, KLM Royal Dutch Airlines set up holographic travel kiosks called ‘Take-off Tips’ at airports. With this special travel kiosk, powered by 3D facial scanning and holographic technology, KLM gave travellers an opportunity to connect with locals. Click on the link in order to see the video of KLM!

Fakenews | IHOP, International House of Pancakes changes name in IHOb

De pancake restaurantketen IHOP in de VS heeft een fake rebranding uitgevoerd en veranderde de naam. Dit om de aandacht te vestigen op het feit dat ze ook hamburgers op de menukaart hebben. Later maakt het bedrijf bekend dat de rebranding een grapje is. Niet zonder resultaat, want de verkoop verviervoudigt. Leuk artikeltje om te lezen op Frank News. Vooral de reacties van concurrenten zijn attent, Burger King veranderde zijn logo op Twitter tijdelijk in ‘Pancake King’. En het bedrijf What a burger stuurt een tweet de wereld in: ‘Hoeveel we ook van pannenkoeken houden, we zouden nooit onze naam veranderen in What a pancake’.

The Empathy Suite at The Palms Casino Resort | Designed by Damien Hirst

Check out the images of the design by the British contemporary artist Damien Hirst at the website of Robb Report!  Recently The Palms Casino Resort in Las Vegas unveiled the Empathy Suite by Damien hirst, an ultra-high-rolling addition to their Sky Villas collection at Las Vegas’s The Palms Casino Resort. The images show a lot of details in the suite: medicine cabinets full of pills called Vegas, kaleidoscopes of butterflies on gloss-painted canvases, dead animals like a pair of sharks suspended in a formaldehyde-filled tank. A 9,000 square-foot suite with a great art collection!

Can you make it out of these 10 great Escape Rooms from around the world?

room’ arrived in Japan in 2004 in the form of a video game called ‘Crimson Room’. In 2007, the game was literally brought to life by a Japanese company called SCRAP. As its popularity grew, the product expanded to Europe and beyond, and it eventually reached the U.S. in 2012, where it was rebranded as Real Escape Game. The escape room ‘Sherlocked’ in Amsterdam is on the list as well! They offer ‘The Vault’ and ‘The Architect’. The “Vault” is a 90-minute break-in challenge that has up to four players, or ‘thieves’, trying to steal a mysterious object from a state-of-the-art safe.

Robot staff controlled by disabled people at Japanese café

The Dawn ver.β Café in Tokyo, Japan is staffed by robot waiters controlled remotely by paralysed people. A total of 10 people with a variety of conditions that restrict their movement help to control robots. The robot’s controllers get paid the standard rate of the pay for waiting staff in Japan. The project wants to give more independence to people with disabilities. The OriHime-D robots used in the café were developed by Japanese start-up Ory. The robots can be told to move, observe, talk to customers and carry objects.

Copenhill urban mountain | The ski slope on Copenhagen’s waste-to-energy plant

The world’s longest artificial ski slope at 600 meters, set atop the Amager Resource Centre (ARC), Copenhill urban mountain redefines urban sustainability. It hosts the city’s first ski slope and is a welcome new playground and a major new tourist attraction.

Copenhagen’s new architectural beacon is visible from most of the city. In addition to boasting the world’s longest artificial ski slope at 600 meters, it also features the tallest climbing wall up one face of the ‘mountain’ at 90 meters. The park will also have forested areas for hiking and mountain biking, a viewing deck and a full-service restaurant. Check out the article at the website of EcoUrbanHub for more information.

Pizza Hut joins forces with FedEx | The future of pizza delivery

Pizza Hut is collaborating with FedEx, specifically to explore the use of the FedEx SameDay Bot, a new autonomous delivery device aimed to revolutionize local delivery. When tested, the bot will serve as support to existing delivery staff in an effort to improve efficiency of the delivery process without compromising the quality of America’s favourite pizza.

The GUNRID air purifying curtain by IKEA | less indoor air pollution

It will soon be possible to reduce common indoor air pollutants using just a curtain. A mineral-based surface treatment enables the new IKEA curtain to break down air pollutants when it gets in contact with light.

Air pollution is a global issue and particularly problematic in megacities. According to WHO around 90% of people worldwide breathe polluted air, which is estimated to cause eight million deaths per year. IKEA has committed to contributing to a world of clean air, by actively reducing air pollutants and also enabling people to purify the air in their homes. The GUNRID air purifying curtain is a new step on the journey.

“Besides enabling people to breathe better air at home, we hope that GUNRID will increase people’s awareness of indoor air pollution, inspiring behavioural changes that contribute to a world of clean air,” says Lena Pripp-Kovac, Head of Sustainability at Inter IKEA Group. “GUNRID is the first product to use the technology, but the development will give us opportunities for future applications on other textiles.”

KFC is crowdfunding its next marketing idea

A “Kentucky Fried Hot Tub” is among a handful of ideas that KFC is asking customers to choose from as part of a “crowdfunding” campaign for its next marketing gimmick. The Louisville, Ky.-based chicken chain, which in recent years has released products such as a chicken-scented firelog and a Colonel Sanders bearskin rug, is giving customers an option to “back” their favourite idea for the company’s next product.

The company created the KFC Innovations Lab “to bring more of the company’s craziest and most innovative marketing ideas to life” by providing customers with the opportunity to turn some ideas into reality. Amongst them: Colonel on Ice Ice-Skating Show and a Picknick with the Colonel.




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