Stories from WaterReijk Weerribben Wieden
19-6-2015
The campaign “What drives you?” is an initiative by WaterReijk Marketing in collaboration with businesses, residents and visitors to the region. The campaign aims to acquaint the Dutch audience with the stories from the region.
Life-size milk carton
Besides the launch of the online magazine www.enwatdrijftjou.nl, a life sized milk carton from Weerribben Dairy was revealed and is one of the examples of how the campaign is being promoted throughout the country. The carton was unveiled by entrepreneurs Klaas de Lange from Weerribben Dairy and Martin Kruithof of the Restaurant Lindenhof.
Famous icons
Via the famous icons such as Giethoorn and the Weerribben the campaign seduces (online) visitors to explore other stories and secrets from the area as well. The stories are told by entrepreneurs, residents and visitors in the form of videos, interviews, blogs and photos in the online magazine. The first stories are movies of the Weerribben Dairy and Restaurant de Lindenhof. Various event posters, social media and joint promotions will support the campaign.
Cooperation with Weerribben Dairy
One of these joint promotions is with Klaas de Lange from Weerribben Dairy. The story of Klaas in the Weerribben is one of the stories in the campaign, it is brought into the country via a life-size milk carton. In the milk carton hides a refrigerator with cups of milk to promote the campaign.
Bundling stories
WaterReijk Marketing intends to bundle remarkable stories of the area in this campaign. Entrepreneurs, residents and visitors are also invited to share their story and become ambassadors of the region.
Fever-Tree tonic
17-6-2015
Recently gin and tonic mixes are extremely popular. There was a Gin & Tonic festival, there are special restaurants and (pop-up) bars, there is a GINformatiecentrum and at every fancy food festivals you can get yourself a gin and tonic mix.
Quality of tonic
Usually the focus at the mix drinks is on the gin and the quality of the tonic if often neglected. This while a mix drink like a gin-tonic consists for ¾ out of a tonic and is thus crucial for the flavour. In recent decades the soft drink market is largely dominated by a few multinational companies that more focus on profit rather than quality. This changes now, more and more producers approach the market differently with more unique and qualitative products. Fever-Tree is one of them and since November 2014 the company is privately held and competing with the big boys at the London AIM stock market.
Quinine in the tonic
In 2004 Charles Rolls and Tim Warrillow decided tonic and mixers for cocktails in general could use a quality upgrade. One of the major components of tonic is quinine, that’s where the bitterness comes from. After months of research they discovered that there is a Fever Tree plantation that produces the purest quinine in the world and it’s located in Congo. They travelled to the rough Democratic Republic of Congo and visited this plantation. The ingredients for the rest of the tonic are collected in the same manner. Research, travel and conversations with ‘plant hunters’ a part of the development of new products. Fever-Tree tonic contains high-quality ingredients and natural cane sugar.
Ginger Beer and Ginger Ale
For Fever-Tree’s Ginger Beer and Ginger Ale three kinds of ginger are used, each from a different area. It’s fresh green ginger from Ivory Coast for the freshness, ginger from Nigeria for depth and intensity of the flavor and ginger from Cochin for an earthy, chocolate-like flavor.
Mediterranean tonic
The Mediterranean Tonic is our favorite. It contains citrus oil and herbs from the coastal areas around the Mediterranean. Lemon Thyme and rosemary are two of the ingredients that come from Provence and give the unique flower-like character to the tonic, which makes it an ideal mixer for vodka and lights gins.
Van der Valk Tiel glass room design winner
17-6-2015
AGC and Van der Valk have announced that architect Jasper Spigt from domainarchitecture has won the glass room design competition. The challenge was to show the versatility of glass as a material. In his design Spigt organizes the different functions of the hotel room with a single, folded glass wall.
Inspiration: co-creation around the glass hotel room
AGC Flat Glass Netherlands has taken the initiative to create an “AGC room” at the new Van der Valk hotel in Tiel. With the intention to be able to show their glass in practice, to interested customers. This idea was developed into a design contest for a glass room. A form of collaboration where everyone benefits: AGC, Van der Valk and the winning architect. They created media value for all parties and a lot of attention on social media. Inspiration for other entrepreneurs who want to put their products in the spotlights.
Van der Valk Tiel
In his design ‘Through the Looking Glass’, architect Jasper Spigt of domainarchitecture designed a glass wall from one piece for the hotel room. This wall has various functions in every section of the room, varying from transparent, matt, energizing, reflected, with lighting or art in it. In one section a wall of matt glass separates the sitting area from the bathroom, a bit further it expands like a ‘sky’ round the bed.
As the winner of the design competition Spigt receives a cash prize of € 2000,-. AGC Glass and Van der Valk hotel room strive to finish the glass room at the end of this year.
Runner-up: Colorize your stay
Runner-up is the design ‘Colorize your stay’ by Kees Marcelis Studio Arnhem (Kees Marcelis, Judith Westgeest and Frank ten Westereind) in collaboration with Alverre Techni Glass. In this design, colored and folded glass walls are placed behind each other to organize the space of the room.
A total of seventy designs were submitted. Next to the winner and the runner up there were also two honorable mentions, Arcade and Cocon.
Jury
The multidisciplinary jury for the competition consisted out of Elfi van der Valk (owner and general manager from Van der Valk Hotel Tiel), Judith Kaart (marketing manager AGC Flat Glass Netherlands), Rob Seuntiëns (interior architect at Dutch Concept) and Michiel van Raay (editor Architectenweb).
New style shop in the lobby of nhow Rotterdam
15-6-2015
nhow Rotterdam opens a pop-up shop with hip and only local design products.
Pop-up shop in lobby of nhow hotel
The lobby of the nhow hotel regularly changes its looks for example by providing space for exhibitions and experiences. With this pop-up shop, the hotel brings quality local labels to the attention of her guests in a temporary setting (until August 2015).
“We strongly believe in the power of local labels and designers and knew without a doubt that these were the kinds of products that we wanted to show our guests. We’re not so much concerned with the sales, but the story about our city. Rotterdam has much to offer when it comes to design.” says Hermann Spatt, director of nhow Rotterdam.
Original and affordable
For example, the new shopping bags by Susan Bijl, various textual books with quotes from Mwah, designer socks by Alfredo Gonzales, exquisite porcelain cups by Label Aleph and books from photographer Ruud Sies are selected for the first edition of the shop. nhow also sells a number of small personal items including the nhow condoms with naughty lyrics like: ‘Use me now’ and ‘Do it now’. The products are usually affordable and easy to carry in the plane, making them original souvenirs.
Garden of Unusual Delight by Hendrick’s Gin
12-6-2015
Hendrick’s Gin created an ultimate experience at Taste of Amsterdam with the ‘Garden of Unusual Delight’.
Garden of Unusual Delight
A critical visitor Taste of Amsterdam could have spotted the Garden of Unusual Delight on the event map already. Ordering an ‘unusual’ Hendrick’s Gin at the FeverTree bar gave access to a hidden garden behind the booths.
Delightful oasis of peace
Through the secret channels of Hendrick’s Gin, Armand got the tip to order the ‘unusual’ Hendrick’s Gin and tonic at the FeverTree bar. After ordering he was taken to the secret garden where he arrived in an oasis of peace, certainly compared to the rest of the popular festival.
Select crowd
A flamboyant host welcomed all the guests, with only a handful of other curious visitors there was plenty of room to site down on the picturesque bistro sets, bean bags or romantic benches. The bartenders had three standard cocktails on the menu and saw special requests as a challenge to be extra creative in the preparation process.
Experience
The special bar, VIP feeling and contrast of the peaceful garden to the rest of the festival gave an exclusive total experience. The #SocietyOfTheUnusual by Hendrick’s Gin seems a guarantee for more unique experiences around the liquor brand. So keep your ears and eyes open and ‘expect the unexpected’.
Sample platter for Friska’s …
11-6-2015
Recently we spotted the sample platter at Friska. Their healthy, responsible roles with fresh ingredients are served at the Amsterdam Food Halls.
Sample platter created for your product
Often the small details in new concepts catch our eye. At Friska, designed by van Ommeren Architects, we think the wooden trays amplify the concept. These are specially designed platters to serve Friska’s from. You don’t often see architects design such a platter especially for one product.
About the Friska’s
Friska’s in their own words: “Part-time sushi, part-time wrap, fulltime Friska. Healthy, organic and 100% gluten free. Friska’s are healthy rolls with fresh ingredients. Easy, ready to eat and easy to eat with one hand. They have a lot of standard choices in Friska’s but you can also create your own roll. Choose your favorite wrap, create your own stuffing with different grains and fresh vegetables and your Friska is ready.
Fairytale wedding cake with projection mapping
11-6-2015
Disney is taking wedding cakes to a magical new level by creating interactive cakes with classic Disney tales. They created this great fairytale wedding cake with the help of projection mapping.
A fairytale wedding cake and they will live happily ever afer…
It’s just a simple white cake with no frills, that at the moment supreme, will light up with images projected on the cake. As you can see in the video above, the animations seem to be scrolling down the tiers adding a very Disney touch to the celebration. And who wouldn’t be living happily ever after with a wedding cake like this?
Video projections can be used to create an experience
Earlier we wrote about the artistic collective ‘Skull Mapping’ by Antoon Verbeeck and Filip Sterckx, they created a cartoon in and around your plate. By playing with movement within the projections they created optical illusions on the table. Even before that we wrote about restaurant Sublimotion in Ibiza that also uses video projection for a total experience.
Maastricht pampers guests
10-6-2015
Several visitors of Maastricht were, totally unexpected, pampered last weekend.
Welcoming Maastricht
Last weekend some lucky visitors of Maastricht were unexpectedly surprised by two waiters. They placed a bistro set on various places in the bustling city and invited some visitors to enjoy a cup of coffee with the famous pie from this region and a musical performance. Watch the video impression here.
What you want?
With the “What you want?” campaign the city demonstrates that a visit or experience of the city doesn’t only depends on the hospitable services in hotels, restaurants and retail. The atmosphere and what you can experience are also very important. From arrival to departure, from cultural visitor to shopping lover, the city has to leave a lasting impression to everyone from young to old.
You don’t visit Maastricht, you experience Maastricht
John Aarts, alderman of economy from the city: “Maastricht has no clichés. Boring is a word that doesn’t exist here. Around every corner awaits a new impression, behind every façade a surprise. Although the city is small, it’s unique character is made by the atmosphere displayed throughout the city. You don’t visit Maastricht, you experience Maastricht.”
Kindle stylish patio heaters
10-6-2015
The Kindle Allison is a stylish patio heater with a dual functionality.
Stylish patio heaters
During ‘Taste of Amsterdam’ the stylish patio heaters at the Visaandeschelde booth were a real eye catcher. Just like the delicious Oosterschelde lobster “en brochette” that was served by this restaurant, but that’s just a mouthwatering side note to this article.
Kindle Living
The patio heaters are from America and were rented at Héman. Kindle Living from Los Angeles is the creator of the patio heater. The company describes the design process simply as “We saw a need and set out to fill it. No more goosebumps”. There are six different models including a limited edition with a production series of only 101 pieces and a useful dolly to move the patio heaters. Moving the heaters is not necessary with the slim model that can be connected to an existing gas line. Earlier this model was awarded two Silver A ‘Design Awards.
Lighting
Ugly and purely functional gas heaters are history and using these heaters adds style to the terrace. The bottom of the heater can be illuminated in eight different colors and can be equipped with a handy shelf for glasses. Although your cocktail will get warm before you know it 😉
Periscope live video’s by Jonnie Boer
8-6-2015
Recently it was possible to virtually join Jonnie Boer in his daily activities via Periscope.
Periscope
For anyone who wants a peek into the world of a Michelin star chef (and who doesn’t?!) Jonnie Boer provides the possibility to access his mobile camera through the Periscope app. We witnessed him in a broadcast on a boat while collecting different products. The past week a dozen other live broadcasts were shared through his Twitter channel.
Citizen journalism
The Periscope app has been gaining more and more momentum in the recent months. It’s a tool that enables live citizen journalism within a few clicks on your mobile phone. When a recent bomb alert was issued at Jumbo Supermarket in Groningen, ‘ordinary citizen’ Rianne Schuurman instantly became the most important information channel for the Netherlands. One of the major Dutch news outlets (NOS) described the whole happening in retrospect (translated article in Google). It states that local news station RTV Noord saw the value of the broadcast and came to help when the battery of Rianne Schuurman’s phone was running low and made sure that she could remain in the ‘press area’.
For Android devices it’s only possible to connect via Twitter, iPhones can log in with a phone number as well.
