Magic Placemats, the new coloring
9-7-2015
Pamper your little guests with a magic placemat, a 3D digital coloring picture, and give them a visual experience in your restaurant. They are likely to remain in their seat longer, because seeing your own drawing come to life with the Prismar 3D Studio app is, of course, super cool!
The possibilities of the magic placemats
You can choose from standard magic placemats that can be brought to life in 3D with the Prismar app. The ‘magic drawings’ can be personalized and you can even create your own magic placemats. Photos of the magic personalized placemats can be shared through social media. Great for a ‘Share and Win’ campaign to gather email addresses, likes etc …
Additionally, certainly with older children, the possibility exists that they will be able to concentrate longer…. with the result that the parents can drink an extra glass of wine. It’s an ideal combination of old (coloring) and new (apps). So grandparents can enjoy watching their grandchildren draw a coloring picture and kids can still use their parents’ mobile or iPad!
A postcard instead of a digital message
8-7-2015
In restaurant Eastwood guests can send their greetings on a provided postcard, the recipient can collect a free beer with the card.
Postcard
On every table in restaurant Eastwood guests can find a tool box with napkins, cutlery, menus and even a postcard that they can fill out and send. For people that are quickly bored, this is a much prettier solution than reaching for their instead. The receiver of the card can hand it in for a free beer at the restaurant, now that’s a great thing to find in your letterbox!
Special visit
Guests can indicate how they feel and why they feel like that on the postcard. It’s a nice addition to the gimmicks that we’ve noticed earlier during a visit to the multifunctional (hotel) restaurant. Caroline Receveur is the general manager of DoubleTree by Hilton Amsterdam Centraal Station and also responsible for the restaurant. She says: “We are looking for ways to make the experience for both the guests and the staff as special as possible. Our most recent addition is a book for kids that that describes ‘The tale of Eastwood’, written by Bavo Galama.”
For anyone that wants to be surprised at a dinner, Eastwood is definitely recommended.
Inspiring: a pop-up-traffic jam-concert
7-7-2015
Those people who were stuck in the traffic jam on the 30th of June at the A1 (highway), did pick a great moment to get stuck! A new classic festival, Wonderfeel, organized the first pop-up-traffic jam-concert in this traffic jam .
When the traffic jam occured, the side of a 16.5 meter platform truck opened. The New Amsterdam Clarinet Quartet supplemented with sousaphone and percussion began to play under the direction of a conductor and entertained hundreds of motorists.
Initiator Georges Mutsaerts: “We wanted the audience to enjoy classical music in a fun way in a place where you would least expect it. Motorists also reacted with disbelief to the totally unexpected performance. In order not to hinder the traffic the performance lasted no longer than 10 minutes. But in late July, Wonderfeel will return in collaboration with ‘Natuurmonumenten’ with 200 musicians and 100 concerts in nature area ‘s-Graveland for the ultimate relaxation this summer.”
Wonderfeel will take place in ‘s-Graveland in the nature area Schaep and Burgh at 24, 25 and 26 July.
Pop-up- traffic jam-concert as inspiration
It doesn’t seem conductive to road safety to organize a pop-up restaurant in the traffic jam. But we have spotted Twitter and Facebook messages from restaurants offering menu’s to those who stranded in a nearby traffic jam. We love to mention original ways to respond to a nearby traffic jam on horecatrends.com.
#Wildplanting By Bram Ladage
7-7-2015
On 26 June, a team of Bram Ladage planted potato plants at several places in the city of Rotterdam. This #wildplanting promotion celebrates the beginning of the potato season. Potatoes plants are planted by end June and the result will be harvested at Saturday, 12 September during ‘The Potato Harvest Day’.
#wildplanten
In their video one of the potato plants is planted at the center spot of ‘The Kuip’ (football stadium of Feyenoord) and the greengrocer Mehmet was surprised. “The potato is a fine Dutch product,” said Rocco Ladage of the company. “With this wild planting promotion we want to draw attention to this wonderful natural product and invite everyone for the Potato Harvest Day.” The promotion can be followed on social media via #wildplanten.
Bram Ladage and storytelling
Bram Ladage uses storystelling to tell the story behind his company and the main product he sells. In The Netherlands we have a lot of snackbars (kind of Chips shops), Bram Ladage owns a lot snack bars in and around Rotterdam. In 2012 they organized a ‘get familiar with the origine of your fries’ day. Anyone interested could join his team at a potato farm in Numansdorp to lift some potatoes. These potatoes were processed into chips on the spot. Bram Ladage also auctioned the first crate of newly harvested potatoes, the revenue of this crate went to the Sophia Children Hospital in Rotterdam. And some golden potatoes were hidden in the field for extra prizes.
Mobile charging stations are becoming increasingly essential ….
29-6-2015
Implug also provides mobile charging points for smaller hospitality companies. A great ‘innovative’ hospitable gesture and certainly an added value for your venue with mobile payments in mind! And besides that, it’s another reason to have a drink at your venue!
I am glad that I will soon get a new phone, the current battery is low within no time! And I am not even a fanatic user of a lot of apps on my phone. The rapidly dying battery has become a well-known social problem that especially affects the younger users up to 35 years. Thankfully more and more mobile charging stations are placed at public places like the library, at airports and railway stations but also in the hospitality industry. And the welcoming gesture remains hospitable even if you let them pay, your guests are already happy that they can stay online!
Mobile charging stations are rapidly evolving
At the end of 2012 we’ve spotted the first charging station for cell phones in the Netherlands at Stravinsky eten & drinken in Hengelo (The Netherlands). Nowadays there are several parties that offer these charging stations like the pillars by Charge to go. These pillars are also equipped with a display to present advertisements to your guests. ^Marjolein van Spronsen
Handcrafted Caorunn Gin from Scotland
26-6-2015
Caorunn Gin from Scotland is a ‘wildly sophisticated Scottish Gin’ by Gin Master Simon Buley who prefers using wild, natural ingredients.
Coarunn Gin
Caorunn Gin (pronounced “ka-roon”) is from the Scottish Highlands and is made at Balmenach Distillery, which main activity is distilling whisky. The distillery was founded in 1824, it has a rich history and has been active for almost three centuries.
What is gin made of?
Caorunn Gin is handcrafted by Simon Buley, using traditional gin botanicals such as juniper, coriander, orange peel, lemon peel, angelica and (Chinese) cassia bark(yes, there are more types of cinnamon!). Caorunn is the Gaelic word for Rowan Berry, one of the five locally foraged botanicals. On top of the Rowans, the gin is infused with Coul Blush Apples, Bog Myrtle, Heather and Dandelion.
Wild foraging
The peculiarity of this gin is the combination of the five ingredients that are locally gathered by the Gin Master and the small batch, handcrafted process in the world’s only working copper berry chamber that was used to make perfume in the 1920’s. Because the people at Caorunn are great lovers of wild ingredients, they also encourage bartenders to go foraging and to collect delicacies in the wild that can be used for handmade cocktail ingredients.
Caorunn & Tonic
Caorunn Gin is perfectly served with Fever Tree tonic water and a slice of red apple to further invigorate Caorunn’ s dry and crisp taste. In Scotland they like it strong, one part Caorunn and one part premium tonic water.
Dominique Ansel opened a new bakery – in Japan!
25-6-2015
Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.
Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.
Hospitality, guest experience by Dominique Ansel
Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.
By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.
The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen
Aspire healthy fat burner at the terrace
24-6-2015
The Aspire soda is a fat burner for everyone that wants a healthy alternative at the terrace.
In general the number of refreshing healthy drinks at a terrace can be counted on one hand. Most soft drinks are loaded with sugar and plain water will soon bore you after a few glasses.
Aspire is a healthy alternative
Recently, there are several terraces that serve a soft drink that is sugar free, contains no calories and even promises to burn body fat. It’s ‘Aspire’, a lightly carbonated canned refreshing drink. The drink contains caffeine and is available in the flavors ‘Cranberry’ and ‘Apple with Acai’. The ingredients increase the metabolism, suppress appetite and the drink claims to accelerate weight loss. For the desired effect the producer recommends drinking two cans per day for two weeks, and to combine the drink with a healthy lifestyle (of course).
Ingredients
With ingredients like guarana (energy), caffeine (energy), green tea extract (increase the immune system), L-carnitine (to stimulate body fat burning) and taurine you will buy yourself a booster and body fat burner that does not cause a sugar dip afterwards. It certainly complements the range of beverages at most of the terraces nowadays, not the least because it tastes nice! The drink is already sold at Hampshire Hotels, SportCity, Mövenpick, Healthcity and Corpus. Have you spotted it somewhere else?
The McBike
23-6-2015
This takeout container should actually have been invented in the Netherlands! But McDonald’s has worked with the ad agency Tribal Buenos Aires in Argentina to create this McBike packaging.
Takeout packaging for cyclists at McDonald’s
This cyclist-friendly packaging is a recyclable, compact container for a burger, fries and a drink. The burger and the fries each have their own compartments. You can attach the package to your bicycle’s handlebars. The design ensures that the drink is kept upright.
The McBike packaging will also be launched in the Netherlands
The McBike package is launched in Copenhagen, Denmark. Copenhagen is one of the most cyclist-dense cities in the world. But it’s also launched in Medellin, Colombia. We’re lucky, Amsterdam is also on the list of McDonald’s to launch the McBike … ..
Rooftop concert by Hooghoudt and Kensington
23-6-2015
The Dutch band Kensington and Hooghoudt distillery will end this summer with a bang. They join forces for a rooftop concert somewhere on a roof in the Netherlands.
Rooftop concert
The rooftop concert will be held at the end of the festival season, early September. Consumers can win tickets for this special experience by buying a Hooghoudt bottle or a Hooghoudt Kensington package at one of the Gall & Gall stores in the Netherlands. The Hooghoudt products contain a unique code that could provide access to the concert. The promotion runs from 22 June to 15 August 2015.
Cocktail Maker
It’s also possible to win tickets through the online cocktail maker tool of Gall & Gall. The practical website guides you to the perfect cocktail recipe and looks a bit like the Gastronomixs tool. After choosing a cocktail recipe people can submit suggestions for ingredients. Anyone that sends in suggestions for ingredients via the website, can win a Fever-Tree cocktail workshop as well.
Smaakmakers
Hooghoudt started the collaboration with the band Kensington to attract a broader audience. Check out the road movie from Hooghoudt about these talents from Utrecht. Besides working with Kensington, Hooghoudt works together with young and enthusiastic professionals since January 2015. They call them their ‘Seasonings’ and award-winning bartender Lennart Deddens is one of them. With the ‘Seasonings’ they want to inspire and give everyone access to special mixes and exciting recipes. “But inspiration is more than just good taste, it’s also acquired by shared experiences, such as a unique rooftop concert” says Niels Grootenboer, marketing manager at Hooghoudt.
