The price strategy of Dagelijks Lekker
27-2-2014
Recently the 4th store of Dagelijks Lekker (Daily Yummy) opened in Leiden. The stores are located at prime locations in Alkmaar, Haarlem and at the Zuidas in Amsterdam. Dagelijks Lekker delivers mainly to employees of stores and offices, but also serves to passersby. The price strategy is remarkable, all the products cost € 1.70. The assortment includes products like soup, smoothies, soft drinks, fresh sandwiches, etc.. This concept is spotted by Wesley Huning.
Pay a KLM booking through social media
14-2-2014
Now KLM Royal Dutch Airlines makes it possible for customers to pay their booking through social media. Consumers are already able to book extra services through social media, such as a seat reservation or extra baggage addition, but they can now pay their booking via Facebook or Twitter as well. KLM will send the customer a link in a private message on Facebook or Twitter, consumers can choose the method of payment and complete the transaction. A KLM service agent receives a payment confirmation and sends a message to the customer. KLM is the first airline that makes it possible to pay through social media.
Child friendly restaurant Sjalot en Schanul
14-2-2014
Restaurant Sjalot & Schanul in Belgium is welcoming to all its guests, including the children. The restaurant charges a fee for children based on their age. A child of 4 years will receive a dinner for € 4,= and a 6-year old will pay € 6,= for a slightly larger portion.
Hospitality Crowd Funding Netherlands
7-2-2014
The first crowd funding platform especially for the Dutch hospitality industry is developed: Hospitality Crowd funding Netherlands. The platform helps hospitality businesses to raise capital. Hospitality Crowd funding Netherlands brings investors and hospitality business in touch with each other, so that the Dutch hospitality industry can continue to innovate.
The Burger Shed
6-2-2014
The famous Australian chef Justin North opened ‘The Burger Shed’ last year. He is the first of many chefs to develop a gourmet burger food concept. Because of the financial crisis in Australia, many customers choose for the opportunity of dining out inexpensively. ‘The Burger Shed’ is designed by Mima Design based on the concept; an inviting restaurant that expresses quality and affordability. The burger restaurant has brick walls, a concrete floor with elements of wooden pallets, raw materials and industrial lighting. Back-to-basics. The menu of ‘The Burger Shed’ focuses on the use of local and high-quality products. The menu offers four types of burgers (beef, lamb, chicken and Portobello), fish tacos and chicken tortillas.
New pasta restaurant in Rotterdam
30-1-2014
A no nonsense restaurant, eating food as nature intended it: new in Rotterdam is ‘De Pasta Kantine’ (translated as the pasta canteen). Various pasta dishes, salads made from fresh and biological ingredients. Guests can also order half portions to taste a bit of everything. All dishes cost under € 10,= and are available gluten free, except the lasagnas. With the ‘Container for the neighbors’ suggestion guests are attended to take their leftovers home. A bottle of tap water costs € 1,= and sponsors to ‘Dine4Them’, a foundation dedicated to the Youth Care Agency and the Food Bank Rotterdam.
Pay your snack by mobile
30-1-2014
It might be possible to pay a snack at snack bar Febo by mobile soon. You need to scan a QR-code and the payment goes through a personal code on the mobile. After that the locker can be opened to grab the snack. To develop the app Febo started a collaboration with èM!payment.
Donate money to the food bank via an app
20-1-2014
The Mogl app helps raising money for the food bank. Users can register their credit card and when they dine at a participating restaurant, they will receive 10% discount. The user can choose how much of the cashback they donate to the local food bank. The app also shows how many meals there are donated per city and how many meals are still needed. Currently Mogl is only available in a number of American cities, but the goal is to expand.
Pay per minute at Ziferblat
16-1-2014
At the ‘Ziferblat’ café everything is free, except the time you spend there. In the café consumers can use the wi-fi, bring their own food and drinks, drink unlimited coffee and the ingredients to make a lunch are presented. Guests pay € 0,04 per minute, but many consumers give an extra tip on top of the bill. There are 10 Ziferblat cafés, mainly in Russia. Recently the first pay-as-you-feel café opened in London.
Kromkommer crowdfunding
13-1-2014
Around 5 – 10% of the Dutch vegetable and fruit produce is wasted because the products don’t fit the ‘common appearance’. Kromkommer wants to use these weird shaped vegetables and fruits for an alternative series of soups. Therefore Lisanne van Zwol, Jente de Vries and Chantal Engelen started a crowdfunding campaign to raise € 25. 000,- and produce the soups themselves. Their goal is to motivate 20.000 crazy vegetable heroes in 2014. According to the ladies, someone is already a vegetable hero after buying one of the soups, because the content would otherwise be wasted. The collected donations will be used for purchasing vegetables from growers, transportation to the factory, production of the soups and design and print of the labels. Donators can choose from a range of rewards like tickets to the launch event (€ 10,-), a visit to the factory or one of the growers and a fair amount of soup packages (€ 500,-).
In 2013 Kromkommer collaborated with hospitality industry wholesaler ‘Zegro’ to reduce waste. With their Kromkommer concept the ladies are nominated for the ‘Horecava Innovation Award’ 2014.
