Bagels & Beans introduces SoundBrews | A perfect blend of coffee and music

25-9-2025

Starting tomorrow, September 26, Bagels & Beans is launching SoundBrews: five music playlists paired with five different coffee varieties. Guests can experience how taste and sound enhance one another, with a giveaway full of coffee and music prizes as an extra treat. The campaign (from 26 September to 26 October inclusive) also coincides with their Animal Week (October 4–11), featuring the special Pu(m)pkin Spice Furryccino!

2 minutes read

SoundBrews | Your coffee soundtrack

For 29 years, coffee and music have been inseparably linked with Bagels & Beans. This anniversary year, the two come together in five unique blends:

• Jazzy Blend: cappuccino & jazz for a moment of calm.
• Funky Filter: espresso & funky sounds.
• Deep Iced: iced latte & house beats, perfect for cooling down during ADE in October.
• Indie Grind: dirty matcha & indie vibes.
• Sound Blend: tuned to the music of CREAM.

The new radio station CREAM forms the fifth SoundBrew. With an eclectic mix of pop, world music, hidden gems, and new discoveries, it offers a unique listening experience that perfectly matches the diversity of Bagels & Beans. From September 29 to October 12, Bagels & Beans promotions will be featured daily on the station.

Brewster Card & giveaway

During the campaign, every coffee comes with a limited edition Brewster Card featuring a QR code that links to the SoundBrews playlists. Inspired by a music quiz, the card makes for a fun keepsake or gift for music lovers. Guests also have the chance to win prizes and even name a brand-new artist, born from the fusion of coffee and music.

Animal Week | Furryccino & Furry Fusion

The campaign overlaps with Animal Week (October 4–11). Guests bringing their pets will receive a free coffee, while their four-legged friends will be treated to a Pu(m)pkin Spice Furryccino—made with whipped cream and Pawfect’s Pumpkin Purge, topped with a dental stick for a tasty bite. Pet and owner can relax together with the matching Furry Fusion playlist of classical music.

This creamy treat is made with whipped cream and Pawfect’s Pumpkin Purge. A superfood packed with fibre, vitamins and probiotics, specially formulated for dogs. As a bonus, the Furryccino is topped with a dental stick as a “straw” for a tasty bite. Dog and owner can relax together with the matching SoundBrew: Furry Fusion. Full of soothing classical music, accessible via the QR code on the Furryccino cup.

SoundBrews | Mixing the senses

With SoundBrews, Bagels & Beans ties into the theme ‘Amaze your senses’. Music and flavour spark memories and emotions, and together they create a magical experience. From September 26 to October 26, guests can listen, taste, and be amazed at every Bagels & Beans location.

Website: Bagels & Beans

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