Bacardi launches alcohol-free spirit PALETTE


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Bacardi is launching a new brand of alcohol-free spirit: PALETTE. Developed in collaboration with Amsterdam bartenders, PALETTE makes no concessions in taste, quality or mixability. The two variants, PALETTE Roots and PALETTE Bold, are made with all-natural ingredients and the versatility delivers the perfect NoLo solution for the growing demand for alcohol-free cocktails.

At the beginning of this week, we coincidentally published a list of non-alcoholic drinks that might get you through Dry January. Major brands such as Bacardi are now also presenting alcohol-free alternatives.

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Collaboration with bartenders | Bacardi Palette 

Bacardi partnered with bartenders from Amsterdam to create the ideal non-alcoholic beverage that excites the creativity of bartenders and caresses the palates of conscious drinkers with extraordinary cocktails. The spirits will be launched in selected bars in Amsterdam as soon as they are allowed to reopen and in bars in London and Paris. PALETTE will also be available in selected specialty liquor stores in the Netherlands.

Bacardi used 160 years of experience in making spirits to develop the two innovative PALETTE variants. Alessandro Garneri, PALETTE’s botanical ingredient expert, and his team used state-of-the-art technologies and three different methods to extract the natural aromas from botanical ingredients, such as American oak, gentian root, juniper berries, nutmeg, cinnamon and ginger.

“It’s done with the sweet, tasteless mocktails,” says Marine Rozenfeld, Innovation Development Lead for Bacardi Europe, Australia and New Zealand. “With the launch of PALETTE, in the wake of MARTINI® Non-Alcoholic Aperitivo, pioneering in quality and taste, we are taking conscious drinking to the next level. PALETTE is the perfect choice for creative bartenders. I can’t wait to see how they use PALETTE to create non-alcoholic cocktails in a way that has never been possible before.”

Cocktail Suggestions & RaiseYourSpirits-initiative

PALETTE capitalizes on the ever-expanding trend of conscious drinking and aligns with the NoLo category of beverages, which has grown by more than 30% by 2020 (IWSR). Global consumption is expected to grow another 31% through 2024. The two PALETTE variants offer unlimited possibilities to upgrade the non-alcoholic cocktail experience, no matter the occasion.

PALETTE Roots has a deep, complex, and fragrant flavor, and is made with juniper berries, ginger and the essential oils of nutmeg, clove and cinnamon. Cocktail suggestions include:

  • Gimlette Highball, made with Roots, lime juice, mint cordial and a splash of soda water – a perfect alternative to a mojito.
  • Palette Vibrante blends Roots with the MARTINI® Non-Alcoholic Vibrante.
  • Pink Clove which combines Roots with grapefruit, soda, lime juice and tonic, finished with a piece of grapefruit to garnish.

PALETTE Bold has the flavor of a traditional spirit, with a spicy experience, before shifting to notes of wood and smoke. Cocktail suggestions include:

  • Bold rush, made with Bold, lemon juice, agave syrup and mint.
  • Bold espresso, a delicious alternative to the espresso martini.
  • Light and spicy, made with Bold and ginger beer.

Tess Posthumus, award-winning bartender and co-owner of Flying Dutchmen Cocktails, about the launch: “Flying Dutchmen Cocktails is all about reinventing classic cocktails and telling their stories, with a focus on quality and taste. With more and more guests asking for no and low cocktails, it’s incredibly important to us that we serve some amazing non-alcoholic cocktails. That’s why PALETTE is the perfect match for us. We loved experimenting and being creative with PALETTE. As a result, our cocktail formula sea, which is a non-alcoholic twist on a classic daiquiri, is very popular.”

As part of the existing Bacardi #RaiseYourSpirits initiative – which aims to increase revenue for its hospitality partners in these challenging times – the company will continue to offer bartender training programs and expert advice to help bars unlock the potential of conscious cocktails.

Website: Palette Drinks

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