W Hotel Bellevue | Promoting hotel opening with a videogame


  • Belle the Bear

To celebrate the opening of a new W Hotel in Bellevue, Washington, the hotel has made a game at which gamers and guests can win great prizes. ‘Belle the Bear’, as the game is called, lets players explore the city and promotes the new hotel at the same time.

Belle the Bear

They chose to launch a game to promote the hotel, because a lot of technology companies are situated in Bellevue and surroundings. ‘Belle the Bear’ is a ‘Frogger-style‘ adventure game; you need to get Belle from the bottom to the top of the screen. The goal is to help Belle traverse different landscapes and cityscapes while avoiding roadblocks with skillful timing.

W Hotel Bellevue prizes

There are real-life rewards for high scorers in the United States, with the top scorer receiving a three-night stay in the Extreme WOW Suite at W Bellevue, including: a roundtrip airfare, dinner, VIP tour, private wine tasting, and more. You can play Belle the Bear by visiting the website on smartphone, tablet or desktop.

Bron: PSFK

Website: Belle the Bear

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