Trends we spotted | Week 51


  • trends we spotted this week

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

This week, links to articles about Serrano ‘sinjamón’, recently introduced in Spain by Rollito Vegano and recently opened in Israel: The Chicken by SuperMeat, the world’s first restaurant with cultured chicken grown directly from chicken cells.

Scotland is the first country to make menstrual products free for all. That made the Scottish brewer BrewDog so proud that they brewed a Bloody Good Beer for the occasion! And Pepsi had its #PepsiApplePieChallenge on TikTok and Twitter, for this challenge people had to upload video’s or photos of trying to and failing to bake an apple pie.

A vending machine with culinary meals by Alexander Herrmann (**) in Wirsberg, Germany! Beyond Meat has introduced Beyond Pork at the Chinese market and an article about inspiring restaurant food service models post Covid!

And recently opened in Munich, a FC Bayern boutique hotel and 2 restaurants!

Click on the title if you like to read the full article. Enjoy reading!

Rollito Vegano created Serrano ‘sinjamón’

Rollito Vegano simulates that heritage by adding acorn flour to a wheat gluten base, creating a Serrano ‘sinjamón’. 2 animal rights activists founded the Rollito Vegano company this year and created their first Serrano ‘sinjamón’ in October. They received a lot of enthusiastic reactions in the press and their first batch was sold out quickly at specialty stores across Spain. Another example of a vegan alternative that offer familiar textures and flavors.

BrewDog launched a new beer | Bloody Good Beer with proceeds going towards essential period supplies

Scotland is the first country to make menstrual products free for all. That made the Scottish brewer BrewDog bloody proud! So, they launched a Bloody Good Beer, and all profits will be donated to Bloody Good Period who gets essential period supplies to people who need them. More information at the website of Food and Drink (link in the title).

#PepsiApplePieChallenge on TikTok and Twitter | The trophy? A limited edition Apple Pie cola

This special autumnal and nostalgic Pepsi is marked by the tastes of cinnamon, apple, and hints of a buttery crust. The only thing is, acquiring a two liter bottle of Pepsi Apple Pie could end up being just as hard as making the perfect apple pie yourself. Fans can only acquire one via the #PepsiApplePieChallenge on Twitter or TikTok, which involves posting a photo or video of you trying and failing to bake an apple pie. You’ll also have to include that hashtag and follow Pepsi to enter and the challenge had to be done before December 7. Only the first 1,500 bad bakers had the chance to win.

Check out their video below, also a great marketing challenge getting the worst bakers to make a video of their results. 😉 More at Food and Wine in the link in the title, the text continues below the video.

Vending at star level

Two Michelin-star chef Alexander Herrmann now offers his meals by using a vending machine. The gourmet vending machine with eight compartments is loaded with changing dishes. Prices start at 39 euros and are intended for two or four people. Payment at the vending machine is cashless with EC or credit card. The vending machine is located directly in front of his hotel, the Posthotel in Wirsberg, Germany. More information at the website of Food Service (link in the title).

Beyond Pork | New vegan product by Beyond Meat for the Chinese market

Beyond Meat launches a plant-based version of chopped pork, China’s most popular meal on the food market. This vegan meat should be able to imitate the taste of the popular filling of Asian dishes like dumplings or spring rolls. More at the website of VegNews, link in the title.

The Chicken | The world’s first restaurant with cultured chicken grown directly from chicken cells

The Chicken is an innovative, sustainable restaurant experience from SuperMeat. It is the world’s first test kitchen serving a menu of dishes developed from cultured chicken grown directly from chicken cells, all under the same roof. Their first test kitchen is near Tel Aviv in the city of Ness Ziona. SuperMeat is at the development stage and not is yet commercial. Their test kitchen has been transformed to provide a full cultured meat restaurant experience. At their website we couldn’t find whether Israel’s Food & Drug Administration did approve. In the Netherlands and the US the FDA’s don’t allow it yet.

Inspiring restaurant food service models post Covid

10 Inspiring restaurant and food service business n model pivots to survive and thrive since Covid, an interesting article at the website of Forbes (link in the title). In mid-September, the National Restaurant Association announced that 6 months after the onset of Covid-19, sadly nearly 1 in 6 restaurants (almost 100,000) had closed permanently in the US; nearly 3 million employees were still out of work; and the industry was on track to lose $240 billion in sales by the end of the year. Some of the inspiring examples: From Restaurant & Bar Prepared Cocktails, to Canned & Bottled Craft Alcoholic Drinks | From Queens, New York, Chinatown Restaurant, to Frozen, Take-Home Chinese Dumplings | From Restaurant Flavors, To Home Cooks Via E-Commerce. More inspiration in the article.  We also read another article at Forbes’ website about a restaurant owner who transferred 2 of his restaurants at a high traffic location, in one ‘ghost food hall’ after the traffic dried up. Read this article here.

Opened in Munich: a FC Bayern boutique hotel and 2 restaurants

FC Bayern World has started at Munich’s Marienplatz. The property extends over seven floors including the FC Bayern flagship store, two restaurants and a boutique hotel with 30 rooms.

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