Trends we spotted | Week 45


  • Trends in het kortTrends in het kort

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about Roboat, which is ready for self-driving pilots on the canals of Amsterdam and can you imagine a ‘candies whopper’ created by Burger King Puerto Rico? This is also the last inspiration for Halloween 2022 this year, we promise. 😉

 We’re slowly getting in the Christmas mood, Starbucks introduced their seasonal drinks and seasonal red cups 2021 and we spotted Christmas ornaments made from sugar with a 3D printer by Sugar Lab.

A link to a press release by VTT Research about Cellular agriculture from Finland, they created lab-grown coffee! And here in Amsterdam the theater group ‘De Theatertroep’ recently created its own water brand: L’EAU POUR L’ART.

After Amsterdam, Rotterdam now has its own ‘Hotel Not Hotel’, a place where a room isn’t just a room, but a work of art!


Click on the title if you like to read the full article. Enjoy reading!

Okay, the last inspiration for Halloween 2022 | The candies whopper by Burger King Puerto Rico

A Great idea by Burger King Puerto Rico, they created 300 whoppers candy size and wrapped like a candy for all the trick-or-treaters.

Roboat ready for self-driving pilots on the Amsterdam Canals

A fully electric, autonomous water taxi, Roboat, is ready for the next steps towards pilots and commercialization. Starting Nov 2021, the project will continue developing 3 use cases: passenger transport, logistics (waste collection), surveying water infrastructure, and monitoring water quality. . Roboat can carry up to five people or 1500 kg in cargo, and can go for 10 hours before needing to be charged, which it does wirelessly at a dock without human intervention.  Developed by MIT and the Amsterdam Institute for Advanced Metropolitan Solutions. More info at the Amsterdam Institute for Advanced Metropolitan Solutions.

Christmas ornaments 3D printed from sugar

The Sugar Lab is the world’s first true digital bakery, run by a small team of rogue chefs, architects-turned-designers, and tech geeks in East Los Angeles. Their chefs imagine, their designers model, and their kitchen 3D prints. Check out their Instagram for the possibilities! Imagine your Christmas tree full of your own design sugar ornaments, would be great for a restaurant isn’t it?

Holiday beverages and Starbucks red cups have arrived in stores

The holidays are arriving at Starbucks stores in the United States and Canada on Nov. 4, along with Toasted White Chocolate Mocha, Caramel Brulee Latte, Chestnut Praline Latte, Irish Cream Cold Brew, and seasonal food and gifts. The Creative team brought those sentiments to life with the 2021 red cup designs, inspired by all the gifts of the season. They wrapped each of the four cup designs in classic shades of red, green and white with hints of frosty lilac. As a finishing touch, they added a little gift tag on the back of each cup to create room for a cheerful message. More in their stories, link in the title.

Cellular agriculture from Finland | Lab-grown coffee

VTT research has successfully produced coffee cells in a bioreactor through cellular agriculture. The innovation can help to make the production of coffee more sustainable. The first batches produced by VTT in a laboratory in Finland smell and taste like conventional coffee. More in the press release at VTT Research, link in the title. Or check out their video, the text continues below the video.



Amsterdam-based theater group De Theatertroep recently created its own water brand: L’EAU POUR L’ART. The arts are in dire need of funding, and bars and cafes at most cultural spaces still serve bottled water. So instead of letting water profits flow through to multinational bottling companies, why not divert that money to the arts? L’EAU POUR L’ART is available in both carbonated and non-carbonated versions, and should be available in all theaters, museums and concert halls, don’t you think? For every liter sold, at least EUR 0.06 will go to the Prins Bernhard Cultuurfonds, which provides financial support to a wide variety of performers and visual artists.

Rotterdam has its own ‘Hotel Not Hotel’ | A place where a room isn’t just a room, but a work of art

After Amsterdam, Rotterdam is the second city with its own quirky ‘Hotel Not Hotel’, located at Schaatsbaan 83. The hotel has 36 quirky rooms and a Mexican restaurant and cocktail bar: Jesús Malverde. More information on their website, link in the title. If you want to view photos, look at the links to the cities, which will show you the Instagram pages of both hotels, where hotel rooms in the most diverse styles have been realized in collaboration with artists Arno Coenen, Hans van Bentem, Sander Wassink and Jelle Mastenbroek. By the way, they are also looking for team members for the hotel in Rotterdam, view their jobs page.

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