Trends we spotted | Week 41


At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about Coca-Cola Energy that will be available in January 2020 in the US, one of our colleagues tried it!

The American “New Wave Foods” has found a vegan alternative to shrimp! And so cute! The McHive by McDonald’s Sweden!

And the Michelin Guide UK and Ireland 2020 is published! La Dame de Pic London, from chef Anne-Sophie Pic has been awarded a second Michelin star, she now holds 8 Michelin stars across 5 restaurants.

The company ‘Bace’ created the ROTOFARM, curious what it is? Read the article!

Click on the title if you like to read the full article. Enjoy reading!

Coca-Cola Energy 

Coca-cola wants to enter a new market, the market of energy drinks! The first line “Coca-Cola energy drinks” has recently been released in Europe and will not be available in America until January 2020. Unfortunately, the cherry variety will only be released in the states…

Recently I got the chance to taste it at the train station here in Leiden, but I didn’t really like it! ^Manuel Imanse

Vegan shrimp

The American “New Wave Foods” has found a vegan alternative to shrimps! These sustainable “shrimps” are made out of seaweed and offer an alternative to the 1.4 billion kilos of actual shrimp that is caught every year in America alone. They appear to be very similar in texture and taste, to their animal variant and New Wave Foods plans deliver them to restaurants in the near future.


The company ‘Bace’ created the ROTOFARM, a new way of growing plants and vegetables without having to make use of soil. It is a rotating cylinder which stimulates the plants growth and it is the perfect solution for vegetables or herbs in restaurants, people living in the city or for people who want to grow their own vegetables but simply don’t want the mess. The original idea came from NASA in order to farm in outer space but is now being implemented for regular ‘planetary’ use.

Michelin Guide UK and Ireland 2020

La Dame de Pic London, the only UK outpost from Anne-Sophie Pic at Four Seasons Hotel London at Ten Trinity Square has been awarded a second Michelin star, just two years after opening. The most decorated Michelin starred female chef in the world, Anne-Sophie Pic now holds eight stars across five restaurants. New 3 Michelin stars: Sketch (The Lecture Room & Library) in London. New 2 Michelin stars: Aimsir in Kearneystown , Greenhouse in Dublin and The Dining Room at Whatley Manor Malmesbury Wiltshire.

McDonalds helps against declining bee population

At McDonalds they are also shocked by the huge decrease in bees around the world. The creation of new habitat for bees already started on the rooftops of many McDonalds locations in Sweden with the placement of beehives. To celebrate this initiative together with the international day of bees, McDonalds, in collaboration with “Nord DBB”, has built the smallest McDonalds restaurant ever; The McHive. To take it one step further, hives were placed inside various billboards around Stockholm to serve as a “bee hotel”.

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