Trends we spotted | Week 38


  • Trends in het kort

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, amongst others about a beer that tastes like beer but looks like water and about the world’s largest indoor ski resort. Also about tableware made out of Rotterdam’s pollution and an Instagram page about surprising new life for outdated daily objects.

Click on the title if you would to read the full article. Enjoy reading!

A clear, non-alcoholic beer | It tastes like beer but looks like water

Non-alcoholic beer usually looks like real beer as much as possible but the non-alcoholic beer by Japanese drinks company Suntory has developed a colourless non-alcoholic beer sold in plastic bottles. It’s called All-Free All-Time. Check out the article in the UK Metro.

Rotterdam’s pollution turned into tableware

Dutch design duo from Studio Dust, architect Iris de Kievith and Annemarie Piscaer work together on the project serVies. As stated on their website: “The air quality in Rotterdam is not good for our health. We as citizens of Rotterdam can be part of a solution by changing our daily habits; but how to change your habits for something that you cannot see? The project aims to visualize and materialize the invisible particulate matter from traffic pollution. We will use the dust as a material for glazing and coloring a ceramic tableware. The particulate matter on the tableware is the same as we breathe day in and out. It is simultaneously attractive and repellent. We will harvest the dust with locals and organize dinners to eat from the seemingly ‘dirty’ tableware in order to start a discussion about the consequences of particulate matter for our health and how we can improve the air quality if we join forces. This trans disciplinary approach is needed in order to tackle the complex topic ‘air quality’.”

Surprising new life for outdated daily objects | Benedetto Bufalino

Check out the Instagram account of Benedetto Bufalino, a French visual artist! He gives ordinary but outdated daily objects a surprising new life. For example caravans turned into swimming pools, defunct cars turned into Jacuzzis or an old phone booth into an aquarium.

Starbucks | Global greener stores commitment

Building on a legacy as the world’s largest retail builder of LEED®-certified stores, Starbucks commits to designing, building and operating 10,000 “Greener Stores” globally by 2025. Starbucks teams up with experts including SCS Global Services and World Wildlife Fund (WWF) to develop new, open-sourced “Starbucks Greener Stores” framework. Championed by Starbucks partners (employees) who are accredited sustainability experts and advocates, Starbucks Greener Stores will be operated sustainably while helping the company avoid $50 million in utilities expenses over the next 10 years.

MAC’D | Custom build your Mac And Cheese

Mac and Cheese is one of the most famous comfort foods in the USA. In San Francisco MAC’D you can customize your Mac & Cheese. You can choose between six different sauces and 20 toppings. Like the options Korean short rib, pulled pork, crab, shrimp, truffle oil and for example Hot Cheetos. MAC’D started as a pop-up in early 2017, and gained enough traction to open up their first location in San Francisco’s Marina District that July.

Wintastar Shanghai | The world’s largest indoor ski resort

China currently holds the record for housing the largest Indoor Ski resort in the world (869,000-square-foot Harbin Wanda Indoor Ski and Winter Sports Resort) And as news would have it, the country is now vying to break its own feat by building an even larger indoor ski ground in association with the famed Dubai firm – KOP Limited. Called the Wintastar Shanghai, the resort will include hotels, restaurants, play areas and a spa, a Nordic-themed water park, show events, exhibitions and performances. However, its highlight will be an alpine-themed 90,000 sq. m Ski & Snow Park with three indoor ski slopes including one that is large enough for Olympic training. The project expected to be completed by 2020.

The Lowdown: the scannable burger

Modernised-Japanese restaurant Ichibuns is selling a burger with a scannable QR code branded on its bun to celebrate the launch of the restaurants partnership with mobile-payment service Zapper. The app allows customers to make safe payments and split bills using their phones. Nice gimmick, check it out on Big Hospitality!

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