Trends we spotted | Week 35
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week, a link to an article about the changing view on hospitality due to the pandemic, apps are getting more and more important. But also a campaign by Airbnb in the USA to offer online experiences at home, led by artists around the world.
Great design for the new Starbucks location in the Circles Ginza Building in Tokyo, it features a ‘Smart Lounge’ to work in! And are you a member of a book club that had to stop meeting because of the pandemic? Check out the online ‘Words & Wines’ book club!
Just Salad is the first U.S. restaurant chain that carbon labelled its menu. London has a the first float-in cinema in the UK and in the V&A museum an ‘Alice in Wonderland’ exhibit will open March 2021, fall down the rabbit hole!
A glimpse inside the new Felix Roasting Co., known for its specialty coffee (like the ‘espresso tonic’ and the hickory-smoked s’mores latte), at 104 Green Street in SoHo!
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Interesting read at the website of Springwise about the essential change in thinking about technology used in the hospitality industry. Where up till last February technical changes haven’t been considered hospitable, the many apps from which you can book, choose from the menu, order, pay and review are now for many restaurants a way to survive the pandemic. Read the story about the TableTab app!
A Starbucks Location in Tokyo just opened with a great workspace! Check out the images at Food Beast. It’s designed in a collaborative partnership with Think Lab, creators of innovative workspaces throughout Japan. The Starbucks is located inside the Circles Ginza building and features a ‘Smart Lounge’ at the second floor of the coffee store. It features a plethora of single workspaces sectioned off for semi-privacy. Guests can reserve group tables or solo working areas through the Think Lab smartphone app.
Book clubs are a real thing! Enjoy to read a good book, discus it with friends while enjoying a glass of wine together. With COVID-19, most book clubs haven’t met in months, but this presented an opportunity for winemakers to set up an online group this summer called Book Club Girl Presents: Wine & Words, a monthly club featuring both wines and books, with both the winemakers of the wines and the authors of the books presenting the books and wines. The venture is the brainchild of Crimson Wine Group, and Book Club Girl, a social media and event platform of the William Morrow group at HarperCollins Publishers.
Just Salad, the fast-casual brand serving healthy food at an affordable price, has announced a commitment to label all of its menu items with a corresponding carbon footprint, becoming the first U.S. restaurant chain to do so, by Climate Week, which begins September 21, 2020. Calculated in partnership with a team of NYU Stern School of Business MBA students through a Stern Solutions Project, Just Salad’s carbon footprint labels will become a core pillar of the company’s sustainability strategy and its ‘convenient sustainability’ ethos. Just Salad is also committing to adding plant-based cheese options, which have a lower carbon footprint than their animal-based counterparts, to its menu by 2022 or earlier, after successfully introducing plant-based Beyond BeefⓇ in 2019. Just Salad’s carbon footprint labels will reflect the total estimated greenhouse gas emissions associated with the production of the ingredients in each menu item.
A new cinema has arrived in London on the Regent’s Canal! Instead of a drive-in outdoor cinema they opened a float-in cinema! The boats are provided by GoBoat, London’s eco picnic boats. 127 people can enjoy the movie at the same time.
In the summer of 2016 we wrote about the floating movie theatre at the cocktailbar SPARK of the Hilton The Hague. During the floating movie theatre, guests could watch the movie ‘Cocktail’ from the water and from their terrace.
Fall down the rabbit hole at Alice in Wonderland at the V&A, the world’s leading museum of art, design and performance in London. The exhibit was originally scheduled for June 2020, but is now scheduled to open March 2021. The V&A (Victoria & Albert) museum is promising ‘theatrical staging’ that provides ‘an immersive and mind-bending journey down the rabbit hole’. The exhibit will include: art, film, performance, fashion and photography. With the likes of John Tenniel’s original Alice sketches and early artwork for the 1951 Disney adaptation and much more.
A glimpse inside the new Felix Roasting Co., known for its specialty coffee, at 104 Green Street in SoHo by Robb Report. The cult coffee shop transported their interiors from celebrity designer Ken Fulk from 450 Park Avenue South to 104 Green Street in SoHo. And more importantly they still serve their over-the-top drinks like an espresso tonic that features housemade tonic water infused with Persian lime and cardamom. But owner Matt Moinian also still serves an Instagram favourite, the hickory-smoked s’mores latte, that drink is smoked at the counter in a glass dome. Felix makes its own marshmallows, which are only used for this drink.
With 22 percent of Experiences hosts reporting that they or a member of their household are an artist or musician,* Airbnb is collaborating with national nonprofit The Actors Fund to support artists across the USA remain connected to their audience and earn extra income during this time. From master magician Mervant and professional dancer Marc to Hollywood camerawoman Deborah and Broadway dresser Jessica, hundreds of artists will tap into Online Experience to support their creative and economic endeavours through 2020. And as many communities continue to stay home, guests can even enjoy a virtual show on the other side of the world, with Online Experiences led by artists across 33 countries.