Trends we spotted | Week 26
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others an IKEA cooking book and a Twix spread got introduced in the Netherlands.
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Departing from London, you can ‘travel’ from Java to Ghana to Tuscany, sipping on a selection of gin cocktails along the way. The train will magically transport you to the different countries using light, sound and taste, without leaving London. Once you jump in the Laverstock Express, you’ll explore the ten botanicals found in Bombay Sapphire gin through ten different ‘journeys’, including a special cocktail and the story behind each one. Michelin Star chef Tom Sellers will serve a variety of dishes that match each botanical-infused cocktail. The train will be stationed at the Banking Hall in Bank, London, between 17 and 23 July. Tickets cost £30 and the second batch of tickets went on sale last week. For more information press here.
Chocolate addicts, be warned! Have you had enough of Nutella, but are you still looking for a chocolate spread to cover your bread, we found something for you! The Twix-spread can not only be used on top of your bread but can also be put on ice cream or just right out of the jar. The spread is made in the United Kingdom and contains the same ingredients as the regular Twix (chocolade, caramel and crispy biscuit). You can order the spread online! They also have Bounty and Malteaser spreads.
In order to promote the new Spider-Man: Homecoming movie, Sony pranked customers at a New York Starbucks. Movie stuntman, Chris Silcox was used to do this. The “Web Slinger” was hanging out inside the coffee shop’s ceiling, with a harness strapped around him, ready to let him drop down and greet the customers. There were hidden cameras set up throughout the Starbucks to shoot crystal clear shots of the Spider-Man ‘bullying’ the customers.
In collaboration with a marketing company, IKEA gave out meal kits to some of its Canadian customers. All they had to do was placing ingredients on an instructional edible parchment paper, filling the blanks, roll up the paper with the food within, and place it in the oven. The blank spaces on the paper were measured carefully to make sure people were putting an adequate amount of ingredients on the page. The recipes were for baked salmon, baked ravioli, shrimp, and a rhubarb and raspberry crumble.
A Saved by the Max diner is ready to take on Los Angeles! The popular Saved by the Bell theme restaurant announced the news on its Instagram page recently, writing, “The Max returns to Bayside! After a sold out year in Chicago, Saved By The Max is headed to Los Angeles!” If you’re wondering what you can expect, check out the throwback designs featured in the original Chicago location along with some of the fun meals inspired by the show, including AC Sliders, Mac and Screech, and Tori’s Fried Chicken.
The exclusive Ritz-Carlton Yacht Collection will be launching soon. The yachts take you to some of the world’s most exquisite escapes brand’s celebrated sense of refinement. The floating boutique hotel will host 298 passengers comfortably in 149 suites and two 1,442-square-foot penthouses. Each suite and penthouse feature a balcony. Most importantly, the expert Chef Sven Elverfeld, also catering the three-Michelin-star restaurants Aqua at the Ritz-Carlton and Wolfsburg in Germany. You will find a signature Ritz-Carlton Spa, a lounge and wine bar too. The Ritz-Carlton Yacht Collection is available for private charter. They will offer initial 7-10 day getaways to destinations in Northern Europe, the Mediterranean, the Caribbean, and Latin America. Reservations begin next May.