Trends we spotted | Week 23


At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

Since this month Harry Potter fans in New York can visit a real ‘Butterbeer Bar’ and The London Eye turned twenty-one in March, they’re celebrating their party with a Pub Pod.

The family-owned Tiffany’s Bakery created a donut that’s better tasting and better for you, the DOYO® and TGI Fridays is serving up a rainbow of pride with festive six-layered dessert to celebrate Pride month.

In Florence opened this restaurant: ‘Sophia Loren – original Italian food’, the first restaurant of a new Italian chain? The menu is mouthwatering! And in Singapore some lucky people had the change to taste cell-based lobster and shrimps meat at a tasting event last November by Shiok Meats.

Tesla is officially planning to enter the restaurant business, will their concept be the future of charging your car? Being entertained with food, fun, music or movies while waiting?

Heinz ketchup marketing has been busy: in Canada they partnered with Waze and Burger King to reward those in traffic, driving at speed of its slow pour ketchup, (0.045 Km/h) and in the US they started the competition to find the Heinz Head Burger Artist! Inspiration for the hospitality industry?

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Tesla is officially planning to enter the restaurant business

Tesla has officially entered the restaurant business, as a new trademark application from the electric automaker is currently being processed by the United States Patent and Trademark Office. According to the USPTO website, Tesla has filed its traditional “T” design with the intent of covering the categories of “restaurant services, pop-up restaurant services, self-service restaurant services, and take-out restaurant services.” Earlier this year, Tesla CEO Elon Musk confirmed that the company would officially open a drive-in movie theater with a diner at a 62-stall Supercharging station set in Santa Monica, California. “Major new Supercharger station coming soon! Hoping to have 50’s diner & 100 best movie clips playing too. Thanks Santa Monica city!,” Musk said in a Tweet. Will this concept be the future of charging your car? Being entertained with food, fun, music or movies while waiting?

Sophia Loren as a muse for a restaurant chain | First restaurant in Florence

The Italian concept ‘Sophia Loren – Original Italian Food has opened in Florence at the end of April. It’s an ambitious and innovative concept that aims to offer a unique experience in the hospitality industry with exclusive and refined Italian dishes. A project by restaurant owner Luciano Cimmino in collaboration with actress Sophia Loren, the restaurant in Florence is the first of their restaurant chain. They want to expand at home and abroad. Check out the beautiful, classic Italian menu on their website, link in the title.

Heinz | Art of the Burger

A new game in the US: with a burger as your canvas and HEINZ sauces as your paint, get creative and build your very own delicious masterpiece for the opportunity to win our Grand Prize, including the title of HEINZ Head Burger Artist and $25,000! Each week, HEINZ burger experts will select the top masterpiece in each sauce category to win HEINZ Art of the Burger swag and a $157 prepaid card. The game started in May and contestants can enter till July 19 2021. At the end of the summer, the top burger from each sauce category will face off for the Grand Prize of becoming HEINZ Head Burger Artist and winning $25,000. More information and some contestants images at their website, link in the title. Inspiration for fastfood chains? Create the next ….. burger?

Harry Potter New York | The Butterbeer Bar

Those who have read the Harry Potter books or seen the movies know that Butterbeer is a much-requested fan-favourite soft drink. Since June 3, fans visiting Harry Potter New York can visit the Butterbeer Bar and enjoy draft Butterbeer, Butterbeer ice cream and bottled Butterbeer. Made and brewed in the U.K, bottled Butterbeer has a style which is entirely unique and comes in beautifully crafted souvenir glass bottles. Butterbeer in draft, as well as other Butterbeer-flavor treats, have been available at Warner Bros. Studio Tour London and The Wizarding World of Harry Potter at Universal Parks & Resorts destinations around the world starting in 2010.

Heinz Canada |  Rewards those in traffic, driving at speed of its ketchup, 0.045 Km/h

Notorious for its iconic slow pour, Heinz Ketchup Canada partners with Waze and Burger King® to provide those stuck in summer traffic with complimentary Ketchup and Impossible Whopper. Being stuck in exhausting and never-ending traffic is always a summer pain point, but this year it doesn’t have to be, thanks to Heinz.  Through a partnership with Waze and Burger King®, Heinz will be identifying those stuck in traffic, driving at the same speed as its slow-pouring ketchup (0.045km/h) and satisfying their taste buds with Heinz Ketchup and an Impossible Whopper from Burger King. More in the link in the title.

The London Eye turned twenty-one in March | Celebrating it with the Pub Pod

One of the Eye’s pods has been transformed into London’s tiniest boozer, codenamed the Pub Pod. The fully-functioning bar rotates slowly as the Eye turns, offering you and your chosen pals a 30-minute stay in the city’s tiniest pub. More at the website of Secret London, link in the title.

The DOYO®  | Tiffany’s Bakery revolutionizes the donut with the launch of their DOYO®

The family-owned Tiffany’s Bakery creates donut that’s better tasting and better for you. The DOYO® is made in a steam oven, giving it a more moist and tender profile than with traditional donuts. Compared to a fried donut, the DOYO® has as many as 25% fewer calories and as much as 50% less fat. More at the website of the bakery, link in the title.

Shiok Meats introduces cell-based lobster and shrimps

We came across an older article about cell-based lobster meat, it has even been tasted in Singapore already! Let’s hope more governments will allow at least the tasting of cell-based meat, lots of people are curious. On November 20, 2020, Shiok Meats, the world’s first cell-based crustacean meat company based in Singapore, showcased the world’s first ever cell-based lobster meat at an exclusive tasting event. They launched their cell-based lobster meat in two dishes and a dish with their cell-based shrimps which prototype launched in March 2019, served in Chinese steamed dumplings. More at the website of Shiok Meats, link in the title.

TGI Fridays is serving up a rainbow of pride with festive six-layered dessert to celebrate Pride month

TGI Fridays®, the iconic restaurant brand known as the authority for bringing people together to socialize, invites guests to enjoy the festive flavours of the rainbow and indulge in a slice of Carlo’s Bakery Rainbow Cake. Each layer of sweet cream frosting and rainbow-colored vanilla cake make this dessert the perfect way to celebrate Pride month. In support of the LGBTQ+ community in June*, TGI Fridays will donate a portion of every slice of Rainbow Cake sold to GLSEN, an LGBTQ+ youth advocacy organization whose mission is to create more safe and inclusive learning environments for LGBTQ+ youth as well as students of marginalized identities.

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