Trends we spotted | Week 22


At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others the iPizza box by Apple and Grant Achatz created a ‘Hollywood’ menu for his restaurant Next. You must take a look at the latest picture of this menu!

If you like to read the whole article, click the title. Enjoy reading!

The iPizza box by Apple

Apple patents a redesigned pizza box that stops crusts from getting soggy. For their new apple park campus, the tech giant have patented a redesign of the pizza box we know and love. The apple pizza box bears all the hallmarks of the brand’s signature style, with the boxy cardboard container replaced by a shiny white, circular pizza pod, complete with eight holes to let out steam, preventing the snack from getting soggy. Made from paper pulp, the box doesn’t skip on sustainability yet injects a little of the company’s design panache into the unlikely item.

‘Hollywood’ menu by Grant Achatz at restaurant Next

Just for inspiration: take at least a look at the images in the link above. Grant Achatz and his team created a menu called ‘Hollywood’ at his restaurant Next in Chicago. In order to give guests that ultimate ‘Hollywood’ feeling, guest enter the restaurant via a ‘step and repeat’. All menu items can be related to Hollywood classics such as: Mary Poppins (honeydew, menthol, fernet), The Breakfast Club (Bento box, sandwich, soup, pixie stick), Star Wars (frog, Ethiopian spices, yellow split peas), The Godfather (Taro root, ricotta, olive) a movie quote ‘gone with the caviar’ and from the movie Ratatouille (byaldi served on a mouse trap).

French supermarket uses Snapchat to prove how fresh their fish is

The supermarket chain U created a campaign that takes advantage of Snapchat’s 24-hour limit on Stories. The ‘Fresh Stories’ campaign by creative agency TBWA Paris gives Snapchat viewers a peek into the lives of a fisherman, sales manager, and fishmonger at U through scannable Snapcodes printed on the labels of the fish. Snapchat’s ephemeral nature, which allows stories to last only 24 hours, makes certain that any label-associated story belongs to fresh catch.

Spanish food hall by chefs Jose Andres, Ferran and Albert Adria to open in New York City

Chef and brothers Ferran and Albert Adria will be making their American debut in New York late 2018 in a partnership with fellow Spaniard and star chef Jose Andres that will see the opening of a sprawling Spanish food hall. It’s a collaboration between three mighty culinary titans that will bring the best of Spanish cuisine to New York in the form of a sprawling 35,000-square-foot space. The idea sounds like an Eataly but with all great Spanish products and their famous tapas and wood fired paella.

 China is building a ‘Disney World’ for wine

Changyu, China’s winemaking powerhouse, is building French-style chateaus and Italianate castles around the country—and an entire “Wine City”—to encourage the country’s passion for the grape. According to the International Organisation of Vine and Wine, China is the second-largest wine grower by vineyard area, behind only France, with land under vine roughly the size of Puerto Rico.

Kobe Desmaraults opens restaurant Chambre Séparée in Ghent

On the 11th of December 2016 he decided to close his restaurant ‘In de Wulf’, but now, in June, Kobe Desmaraults opens its pop-up restaurant in Ghent. Chambre Séparéé (the name of the restaurant) is located in the Proximus Tower that will be closed in 3 years. The restaurant is only open during evening hours. The restaurant offers place for 16 people and will serve for € 200.= per person a 20-course dinner. You can only make a reservation for two people. .

A women-only designer capsule hotel in Kanda, Tokyo

Hotel chain 9 Hours opens up a new capsule hotel in Kanda, near the famous Ginza district in Tokyo. This hotel is exclusively designed for women. The opening of the hotel is scheduled on the 27th of July. The 9 Hours Kanda hotel is the first branch in the chain that offers its sleek pod accommodation for only female guests. The hotel has capacity for 70 guests and will offer stays from ¥4,900 a night as well as short rests for as little as ¥1,000. Great for people with appointments and that are in need of a secluded place to sleep. Shower facilities are also available for ¥800 an hour.

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.
  • This field is for validation purposes and should be left unchanged.