Trends we spotted | Week 17
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others the opening of an experimental floral restaurant, a new crunchy social media trend and the best summer job ever can be found at WOW Air.
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Nous opened its first pioneering experimental floral restaurant in Dongcheng District in Dongguan early this year, offering mixed services of exploring the aesthetics of ingredients and floral matching. The creative agency 0321studio in Shenzhen collaborated with Nous to organize and design this shop along the street. The customer’s request focuses on how to solve the relationship between floral and dining in visual, functional, and emotional ways.
Starbucks said on Tuesday that it would close its more than 8,000 stores in the United States for one day to conduct anti-bias training after two African-American men were arrested at one of its stores last week, prompting outrage. The arrest led to a lot of anger because video images showed that the two men did not do anything wrong.
Chinese vloggers are competing to show themselves eating colourful ice lollies. The viewers take pleasure from hearing the crunching sound as vloggers slowly chew the ice cubes. The ice itself is also interesting to see. Apparently, vloggers would carefully make their own mini ice sculptures before biting into them. A bit strange if you ask us, check out Instagram for thousands of #eatingice video’s.
WOW Air will hire a “travel guide” to move to Iceland for three months and travel while creating videos for the airline. In addition, the travel guide will get to bring a friend to accompany them on their summer journey. From June 1 to August 15, the winning pair will be based in an apartment in downtown Reykjavik and travel around the world to WOW Air destinations to create a digital travel guide.
Diageo, the drinks company that owns Gordon’s, Captain Morgan and Smirnoff, is marking World Whisky Day with a whisky pairings dinner. The brand has partnered with Firmdale Hotels to showcase five of its Scotch whiskies including the Lagavulin distillery and Johnnie Walker. The event begins with a pre-dinner whisky cocktail and canapés. Before each course, Diageo Scotch Whisky ambassador Colin Dunn will introduce each of the hand-selected whiskies. Tickets are £85 and the evening will take place on 19 May at the Haymarket Hotel in central London.
In honor of its 150th anniversary, Tabasco is releasing a Diamond Reserve Sauce that it’s describing as the “Champagne of pepper sauce.” The limited-edition bottles are filled with a highly curated selection of tabasco peppers that have been aged with salt for 15 years before being blended with sparkling white wine vinegar. According to the company, the rare condiment has an exceptionally complex taste, while still “maintaining the signature flavor and vibrancy” Tabasco is known for.