Trends we spotted | Week 10


  • Trends in het kort

At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, amongst others a hidden, whisky laced speakeasy pop-up in London, the world’s first billboard made of hamburgers and Coca Cola is launching an alcoholic drink.

Click on the title if you would to read the full article. Enjoy reading!

Spice & Rye | A hidden, whisky laced speakeasy pop-up

Spice & rye is a clandestine, low-lit speakeasies fashioned after the old, underground bars of 1930s America. An atmospheric, hidden pop-up bar appearing in London (for only five days) this month. The space itself will be decked out in authentic 30s style, with sumptuous armchairs huddled round candlelit tables, old bookcases stacked with a world class selection of whiskies, and an antique cash register propped up behind the sleek, art deco bar. Soundtracked by a live jazz band throughout the evening, you’ll sip your way through a set of bespoke cocktails created especially for the bar – like the Chapel St. Sour, muddling Glenmorangie Nectar d’Or and Rinquinquin with lemon and toasted coriander seeds.

Remodelling of three Michelin stars restaurant The French Laundry

The French Laundry’s major expansion is finally complete. An interesting read at Tasting Table about the renovation of one of the world’s leading restaurants that doubles the area of this three-Michelin-star Yountville restaurant. They expanded the kitchen and dining room, and overhauling the existing outdoor landscape. Check out some images at Tasting Table. And if you’re vacationing in California, you might consider booking a table!

Deliveroo | The world’s first billboard made of hamburgers

Deliveroo has announced that the world’s first billboard made entirely out of burgers is set to come to London. The billboard, as tall as a double decker bus will be assembled using thousands of burgers – which will be totally free for the public to dig into. It comes in celebration of burgers being one of the nation’s popular takeaway dishes, and to encourage people to eat ‘more amazing food’, according to Deliveroo.

Frozen Cocktails, Yumplings & Trampolines at Woolwich market space, London

It’s called Public, and it comes to us from the people at Street Feast (of Hawker House & Giant Robot fame). You’ll find it in a vast, light-flooded Woolwich market space. Under their roof they’ll have five bars, a trampoline cage, a pool area, and eight street food resto’s at any one time, with plans to rotate them regularly. For the launch, they’ve bussed in amongst others: Jumplings (from jummy Dumplings), Lava Bar, Henhaus, Rust Bucket and Street Vin for wine, The Gin Kitchen and Rumhole for frozen cocktails and of course trampolines and pool tables.

Women’s Day | McDonald’s flips its golden arches while KFC Malaysia introduces Mrs. Sanders

In celebration of International Women’s day, these fast food giants are surely showing their creativity. McDonald’s is flippin’ its M into a W for International Women’s Day while Colonel Sanders is now introducing his Mrs. Claudia Sanders.

Coca-Cola is launching an alcoholic drink in Japan

Coca-Cola is getting into the booze business, but only in Japan. The canned, flavored drinks will be made with sparkling water and shochu. Jorge Garduño, president of Coca-Cola Japan, says there are no plans to expand the new venture elsewhere.


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