Trends we spotted this week – week 10


  • Trends in het kort

At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about and as from today we use the smaller trends in our column ‘Trends we spotted this week’. This week among others ‘The Peanut Butter Store’, ‘The First Drone Café’ and ‘Dining in the rooms of the Red Light District’. If you like to read the whole article, click the title. Enjoy reading!

Cold Brew Coffee at Starbucks in the Netherlands

Starbucks in the Netherlands is going to sell cold brew coffee too. Cold brewing is a unique method where you don’t get the flavour with heat, instead it’s gathered from the coffee beans with time. Starbucks brews the coffee for 20 hours at room temperature and this provides a natural sweet flavour.

First Drone Café

The TU Eindhoven (Technical University) celebrates its 60th anniversary this April and to celebrate this milestone they will open a Drone Cafe.  Project studio ‘Cornelis Serveert’ joins the team of engineers and designed a café where drones serve customers drinks and ethical issues. The drone that is used is the Bluejay.

Stop Clicking Around by Hilton

In February Hilton Worldwide has announced that Hilton HHonors members now receive an exclusive discount on room rates by booking directly through its brand websites, Hilton HHonors mobile app,  reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4.500 hotels around the world. Hilton’s new “Stop Clicking Around” marketing campaign by Hilton and you

Hilton recently launched its “Stop Clicking Around” marketing campaign. In March, Hilton Hotels & Resorts introduces a new way for travelers to turn “someday” travel dreams into “let’s go!” experiences with its ‘Our Stage. Your Story.’ platform. Through a partnership with motivational bestselling author and Emmy Award-winning choreographer Derek Hough, the brand is encouraging people to move from dreaming to doing, and ultimately book their next great travel story, using tools provided on the online hub

The newest club of Amsterdam ‘De School’, also roasts coffee beans

Read at the website of Munchies: In the weekends you can hangout and party at the club for 24 hours a day, on music of the best house and techno artists,  a new attraction was added to the club this week: coffee roasting of the coffeehouse White Label Coffee from Amsterdam. The coffee label of Francesco Grassotti and Elmer Oomkens exists two years now and celebrate that with a new, bigger roasting machine in one the class rooms of the old Iederslad College in Amsterdam.

Peanut Butter Store

At number 169  of the Czaar Peterstraat in Amsterdam the first Peanut Butter Store will open and sell around ten homemade variations. Like natural peanut butter without salt, coconut, banana, fennel-raisin, coffee, caramel, chili pepper , honey-walnut  and dark chocolate. The doors of the new Peanut Butter store aren’t even open yet, but there is a big buzz around it already.

Hotel Delivery Robots

Savioke’s ‘Relay’ delivery robots aim to reduce the workload of traditional service staff and are ideal for use in international hotels. Mimicking concepts like the A.L.O. Botlr, a robotic butler that is currently replacing maid staff at Cupertino’s Aloft Hotel, this high tech concept proves that the hospitality industry is evolving at a staggering rate.

Dining in a room at the Red Light District by AMSTERDAM EET UIT!

A tribute to the pearls of Amsterdam. Locations that you normally would pass, without realising how special they are or places where you hold your breath whilst watching the streets. These locations will open their doors for once as restaurant. Soon you will be able to dine behind the windows of one of the rooms at the Red Light District in Amsterdam.


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