Trends we spotted this week – week 36
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a small gesture at Van der Valk Harderwijk, stay the night at a bee-hotel, meatless hamburgers and Ikea launches a DIY pop-up restaurant in London.
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Small gesture in hospitality: kids check in
Small gestures can do a lot to your company, just like this gesture of Van der Valk Harderwijk. In this hotel the smallest guests aren’t forgotten, not even during the check-in. Normally you have to check-in at a high desk in hotels. Desks which kids aren’t able to overlook. To welcome the small guests Van der Valk Harderwijk has made a special check-in step. A small step so curious kids will be able to overlook the reception just like their parents, or talk eye to eye with the front office employee. Kids happy, parents happy, and the front office employee can wish the whole family a pleasant stay. Nice small gesture!
Stay the night at a ‘bee-hotel’
Fairmont is upping the buzz at ten of its hotels, by working with Pollinator Partnership to create rooftop beehives—which they’re calling bee hotels—to help increase the wild bee population. Fairmont is not the first to do so (the Waldorf Astoria New York and Peninsula Paris also have beehives on their rooftops), but they might just be the first to do so on a brand level.
Meatless hamburger
Impossible Foods has perfected a juicy, bleeding, meatless hamburger that mimics beef down to its distinct aroma – and they just debuted the revolutionary vegan patty in San Francisco. Engineered to evoke the taste, smell, and cooking reactions of beef, this food innovation could change family cookouts forever. Impossible Foods founder Patrick Brown told The Wall Street Journal, “The whole mission of this company is to make eating animals unnecessary”.
Ikea to launch DIY pop-up restaurant in Shoreditch (London)
From 10 – 25 September guests are able to eat in restaurant ‘The Dining Club’ from Swedish retailer Ikea. Guests are able to take over the entire space free of charge and create their own menu. It is also possible to name the venue after themselves if wanted. Ikea believes that the joy of cooking together is more than just creating food – it’s about building lasting memories and bringing people together.
