Trends we spotted this week – week 24


  • Trends in het kort

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about the ‘Meet Vincent van Gogh’ experience in China, a private PICKMEUP luxury taxi start-up in Amsterdam and Starbucks starts serving cold brew Nitro Coffee on the tap.

If you like to read the whole article, click the title. Enjoy reading!

Starbucks starts serving cold brew Nitro Coffee

Adding ice isn’t enough for Starbucks. The coffee giant announced it’s expanding its menu to include a greater variety of cold drinks, some of which include nitrogen. That roster, which consists of both iced coffee and iced espresso, makes up what Starbucks now calls its ‘cold bar’. They serve the Nitro Coffee from a tap. “It almost comes out like a Guinness beer. But these are craft products — not dissimilar to the trend of craft beer. It’s perfectly positioned for the millennials,” Starbucks CEO Howard Schultz told CNNMoney.

The Van Gogh Museum launched the ‘Meet Vincent Gogh’ Experience in China

Visitors of the recently launched ‘Meet Vincent van Gogh’ go on a journey through the impressive life of Van Gogh. Through life-size projections of works, photographs and film clips, reproductions carried out in detail, multimedia interactives and applications, theatrical props, audio-visual scenes and quotes from more than 800 letters, you will get a unique impression of the famous artist.

PRIVATE BY PICKMEUP in Amsterdam; the 1-click-home-app for those who love to use a taxi in style

Dressed to perfection to a cocktail party, important meeting or exclusive dinner? A luxurious car with a driver is exactly what you need! For all the people living in Amsterdam who want to travel in style, but don’t want to pay the jackpot, the app PICKMEUP has launched. This new app gives you the luxury of a personal driver but you pay the rate of a taxi driver! All of this just in only one click. The start-up only works with professional and independent drivers which drive either a Mercedes S, a BWM 7 or similar cars. You can book ahead, so you will never have to stress about not having transport: the driver will definitely be on the arranged spot at the arranged time.

Miffy Café in Japan

In Japan you can’t escape from kawaii (pronounced Kah-Wai-pe). It literally means ‘cute’ or ‘cool’, but etymologically, it also includes the terms ‘helpless’ and ‘pathetic’. That makes it such an appropriate word to describe baby-like figures with enormous heads, such as Hello Kitty and Miffy. Although the article is in Dutch, we love the pictures with the article on the website of Munchies.

Exota on the rocks

Ice cold Exota drink, very refreshing in the summer. Although the drink started selling more than 40 years ago, it found it revival in the Netherlands. Its image is hipster and you drink it from a swing top bottle or if you travel, from a can.

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