Trends we spotted | Week 9
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, amongst others The Hunted Experience is coming to East London and British supermarket Asda launches twists on the classic Easter egg.
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Coming to East London this spring, the Hunted Experience. The people who run the show ‘Hunted’ are giving fans a chance to take part in a miniaturised version of the experience. The Hunted Experience sees ordinary members of the public act as fugitives, trying to outwit a team of Hunters. Using the streets of London and your phone, fugitives will be helped by a friendly contact and her collaborators to evade detection and reach the extraction point. A fugitive team can have up to 3 players, the experience lasts for 90 minutes and they need a fully charged internet enabled phone to play.
Company expands commitment with alliance for a Healthier Generation by setting bold goals in 120 markets around the world to evolve the Happy Meal menu. Last week McDonald’s announced an expanded commitment to families, supporting the company’s long-term global growth plan by leveraging its reach to impact children’s meals, access to reading, and keeping families together through Ronald McDonald House Charities. By 2022, McDonald’s will make improvements to the Happy Meal menu across 120 markets to offer more balanced meals, simplify ingredients, continue to be transparent with Happy Meal nutrition information, reinforce responsible marketing to children, and leverage innovative marketing to help impact the purchase of foods and beverages that contain recommended food groups in Happy Meals.
Supermarket chain Asda is now selling a seasonal egg that is made from cheese rather than chocolate. Asda’s ‘Cheester Egg’ features a half-egg-shaped cheese, with mini oatcake crackers and a sachet of caramelised onion chutney. The new product has been made using Blacksticks blue cheese from Butlers Farmhouse Cheeses, giving shoppers a savoury alternative for Easter. “We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg,” said James Clapham, commercial manager of Butlers Farmhouse Cheeses.
Vegas Uncork’d by Bon Appétit returns to the Las Vegas Strip for its 12th time on May 10-13 with chefs and beverage pros from Caesars Palace, the Cosmopolitan of Las Vegas, The Cromwell, MGM Resorts, the Venetian and the Palazzo Las Vegas taking part in the massive food festival. This year, chefs such as Bobby Flay, Giada De Laurentiis, Gordon Ramsay, Guy Savoy, Lorena Garcia, Masaharu Morimoto, Michael Mina, and Nobu Matsuhisa join the lineup.