The Blind Faith Upgrade kit | Launched at Hotel Ramada in Ajmer


Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade kit, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travelers and allows the hotel to quickly and cheaply convert any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada Ajmer in India.

The Blind Faith Upgrade kit | Open source

Isobar India looks at expanding the initiative further to other corners of tourism industry where accessibility is a major concern across the nation. A successful tourism product requires effective partnerships and cooperation across many sectors at national, regional and international levels.

In the light of the growing awareness for accessible tourism in India and the alarming ratio 1:250 of differently-abled-friendly hotel rooms to the total number of hotel rooms, Isobar introduced this initiative at Hotel Ramada with the Blind Faith Upgrade Kit. The kit includes Braille labels which can convert any phone into a Braille-enabled phone, reusable tactile paving tiles and Braille literature with audio assist. Available for purchase on, the kit is on an open-source model, inviting all players in the tourism industry to implement the same and spread more awareness for accessible tourism.

Garnering immensely positive feedback, the video showed above has received more than 1 million views since its launch. It’s a great innovation and a flexible and adaptable solution for visually-impaired travelers.

Website: The Blind Faith Upgrade

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