Subway’s Facebook Messenger ordering bot | Launched in the United States


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Last week, Subway launched a bot for Facebook Messenger that allows guests to order sandwiches and salads from more than 26,500 Subway restaurants in the U.S. The first-of-its-kind sandwich ordering bot was announced at the F8 Facebook Developer Conference with Agilitee, one of Subway’s digital partners, and is the latest innovation from Subway® Digital. Guests can use Subway’s Facebook Messenger ordering bot to order a sandwich or salad, customize it with their favorite bread; cheese; vegetables; and sauce, to pay on any device that supports Messenger. The bot is the latest addition to the brand’s mobile order systems that includes web ordering and app ordering.

How to use it?

To use Subway’s Facebook Messenger ordering bot people either have to launch the Messenger app, visit or visit their Facebook page and tap ‘Start Order.’ The bot will ask for the user’s location to find the closest Subway® restaurant. Then, the user is guided through selecting the sub bread, cheese, vegetables and sauce, as well as drinks, cookies or chips. Users choose their payment method: Facebook’s payment system or Masterpass, a digital payment service from Mastercard, and the order will be ready for pick up in 15 minutes or less. We are wondering how long it will take till Subway is going to introduce the app in the Netherlands. We hope it’s going to be soon. Curious? This video will explain how the systeem works.

Subway’s Facebook Messenger ordering bot enhances guest experience

“Our bot for Messenger was just deployed in more than 26,500 U.S. Subway® restaurants- the largest deployments of a Messenger bot in the restaurant industry. We’re proud to offer our guests an innovative new way to order and pay outside the restaurants,” said Carman Wenkoff, Subway’s Chief Information, and Digital Officer. “This is a new initiative in the on-going quest to enhance the guest experience.”

“We’re excited that Subway® is expanding their mobile order capabilities with a bot,” said Stan Chudnovsky, Vice President of Product for Messenger. “It’s a simple way to order food, and available to anyone who already has Messenger.”

Bron: PR Newswire

Website: Subway

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