Subway® debuts largest menu update in the brand’s history | Eat Fresh Refresh™
And they’re even closing all restaurants Nationwide in the U.S. on July 12 to Prepare for Eat Fresh Refresh™ and One Million Sub Sandwich Giveaway on July 13. Subway® restaurants recently announced the biggest changes in the brand’s history, making improvements to almost every core menu item and introducing important digital upgrades that elevate the guest experience. The Eat Fresh Refresh™ arrives in U.S. restaurants nationwide on July 13, and is marked with unprecedented moments, including participating Subway restaurants across the country closing for a Refresh Break and a one million sub sandwich giveaway to encourage people to come see and taste the changes.
Reading time: 3 minutes
Two new fresh-baked breads | Artisan Italian and Hearty Multigrain
Starting on July 13, the Eat Fresh Refresh™ comes to life in all U.S. Subway restaurants. The more than 20 menu updates include 11 new and improved ingredients, six all-new or returning sandwiches, and four revamped signature sandwiches. A highlight among the changes are two new fresh-baked breads – Artisan Italian and Hearty Multigrain. Subway worked with a panel of world-class bakers, over two years, to develop the perfect new bread recipes and baking method that makes every sandwich better.
One Million Sub Sandwich giveaway on July 13 from 10:00 am till noon local time
As part of the Eat Fresh Refresh unveil, Subway fans are being asked to take a break from eating their favorite sub on July 12. More than 10,000 Subway restaurants across the country will close at 6:00 p.m. local time for Sandwich Artists™ to refresh and get ready for the Eat Fresh Refresh launch. When restaurants open on July 13, Subway will give away up to one million free subs from 10:00 am – noon local time. Guests can visit any participating Subway Restaurant and get a free six-inch new Turkey Cali Fresh sub upon request. (At participating restaurants, the first 50 consumers to come in & ask for a free sub will receive a free 6″ Turkey Cali Fresh sub. Extras additional. No additional discounts/coupons applied.)
Better and New Menu Items at the Eat Fresh Refresh™
Starting on July 13, guests are able to taste the new menu items in all U.S. Subway restaurants, such as tasty, new sauces, bread and proteins. Stand out ingredients include new deli-thin sliced ham and turkey, hickory-smoked bacon, smashed avocado, award-winning, artisan BelGioioso® Fresh Mozzarella and a one-of-a-kind, tangy MVP Parmesan Vinaigrette™. In addition to the new ingredients, Subway is debuting chef-recommended sandwiches that combine flavours to build the perfect bite, such as the Turkey Cali Fresh, Steak Cali Fresh and All-American Club™.( At participating restaurants. Turkey Cali Fresh subs made per order on freshly baked bread with fresh mozzarella.)
Enhanced Guest Experience
Subway is making the digital ordering experience simpler and more intuitive than ever by meeting guests where they are on the Subway App, Subway.com and through third-party delivery partners. These enhancements provide the same customized and consistent experience found in Subway restaurants. The updated Subway App features a new dashboard, improved ordering flow and insight into out-of-stock items with further updates planned for the fall. In addition, Subway Delivery is rolling out nationwide in select areas and allows guests to place delivery orders through the Subway App and Subway.com, providing seamless access to new and refreshed menu items. Guests visiting Subway in-person will find restaurant design refinements and remodels along with Sandwich Artists ready to serve the new menu and offer an improved restaurant experience.