Starbucks + Christmas | Real stories, holiday cups and festive flavours
The Christmas magic is back in all Starbucks stores in the USA and Canada. They’re celebrating the spirit of Christmas with new and old Christmas blends, holiday cups and a new ad with real stories and real magic: Starbucks partners featured in holiday ad campaign. We were kind of expecting the festive flavours and the holiday cups but simply love the idea of showing Starbucks partners in their holiday ads!
Starbucks + Christmas | Holiday Cups
The Starbucks Creative team found inspiration for this year’s holiday look in one of Starbucks most time-honored traditions, the Starbucks Christmas Blend, which are in the Starbucks stores since the 2nd of November for another holiday season. They snipped pieces from Starbucks holidays past – a star, a branch of coffee cherries, a flame. They added doses of vintage colours and patterns, like mint green and argyle and reinterpreted them with graphic flair, and a dash of glitter and shine.
The Starbucks stores in the United States and Canada are decked for the holidays to mark the return of the seasonal flavours of Peppermint Mocha (back for a 16th year!), Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte, Gingerbread Latte and Eggnog Latte, all available hot, iced and Frappuccino blended beverages. Stores will transform with festive and warm trim and décor, Starbucks baristas will proudly wear their red aprons and the customers can sip their favourite seasonal beverages from the holiday cups.
Real stories, real magic: Starbucks partners featured in holiday ad campaign
While Starbucks ads always feature actual partners as baristas, the spots in the new holiday campaign go several steps further by including partners and their families in their lives outside the stores. For example, Kayla Stockert, a barista at one of the stores in New York. They featured Stockert and the music she’s been writing and performing since she was a child, in Starbucks new holiday spots.
“It was a chance for us to lean into our brand values and who we are by showing real moments of connection. We are at our best when we come together”, said Tiffany Spatafore, director of global advertising and brand communications for Starbucks.
Check out their video about the real stories: