Secret Brunch launches in Paris – fun concept but might need some work!
This Saturday marked the launch of Secret Brunch in Paris, a concept coming from London for their first international event.
The concept is very simple, you sign up, buy a ticket and on the day of the event you get an email with the ‘secret’ location you are expected two hours later for a brunch party from 12.00 to 18.00 o’clock.
Whilst already being a mainstay for a few years in the London scene this was their very first appearance in Paris. They got a great start by being sold out more than a month in advance and the beau monde Parisian seemed ready for it!
Unfortunately it did not quite live up to the hype just yet, quite a few Parisians were rather disappointed by the location, Matignon, it being just in a well-known restaurant/nightclub near the Champs-Elysees. People were expecting something more grand and unexpected.
Organization wise there were also still some hinges, for example you could only reserve a table for groups from 6 pax on which meant that everyone who just bought a ticket had no place to eat! Managing expectations in what to expect from the ticket might also be something to consider for next time.
The party was quite alive and hopping but there is still a lot of room for improvement!^Leonie van Spronsen
Website: Secret Brunch Facebook
